animated explainer videos

Animated marketing video

Consider Going Old-School With Your Next Animated Marketing Video

  In his book on brand strategy titled Zag, Marty Neumeir states “when everybody zigs, zag.” The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today, companies need “radical differentiation” to create lasting value for their shareholders and customers.     Standing out from the pack is undoubtedly critical in marketing…