Explainer Video Tips

5 factors to consider when choosing an explainer video producer

By August 14, 2014

Whether you choose Gisteo or another cartoon explainer video producer, you should always keep these five factors in mind:

  1. Check out the type of work and styles they’ve done. Nothing is a better indicator of future performance in terms of the work they’ll be doing for you.

 

  1. Check references, just in case. I was alerted recently to a company that actually stole work (from us and one other company) and put it in their portfolio.

 

  1. See if they respond quickly. If they’re too busy to get back to you the same day or within 24 hours at least, you may want to move on. You’re paying and you’ve got a lot of options. You should demand good, fast service.

 

  1. Are they transparent in their pricing? You should be able to get a general indication of cost/pricing structure from their website. Avoid the companies that come up with a quote only figuring out how deep (or shallow) your pockets are!

 

  1. Give them a call. Does the person you speak seem to have a deep understanding of video creation and marketing in general? Do they seem like someone who’s asking the right questions? Someone with a genuine curiosity in your business? Great videos start with great messaging and understanding how to craft a strong script. There are a lot of animation companies out there who are decent at executing but poor at the front end of the process.
Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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