Software Explainer Video Examples

Gisteo of the day: Animated promotional video for eFile4Biz

By December 24th, 2022 No Comments

Unfortunately, tax season is getting close as 2014 comes to a close. Although most of us don’t look forward to filing taxes earlier next year, it’s great to have tools that make part of the process less painful.

Our client,, offer a platform that enables you to quickly and easily file and deliver 1099 and W-2 Forms online. We recently created this animated promotional video for them which you can see here:

One interesting aspect of this project was that the script/content was “front loaded” to have a 15 second synopsis of eFile4Biz’s offering at the very beginning of the video. We then backed up a bit to give a broader overview. This structure enabled us to essentially create two gisteos for the price of one. The 15 second version will be used for Youtube pre-roll ads while the full version will be used on the company’s website. We’re always looking for creative ways to give our clients more bang for their buck and these animated promotional videos eFile4Biz are a great example of this!

Here’s the 15 second Youtube version:

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

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