Animated Videos are a valuable option when it comes to content marketing.
Content marketing is a vital tool in helping businesses achieve their digital marketing goals in the modern marketplace—from providing accurate information about a business to product marketing and creating values to helping build trust between a company and its target audience online.
Although there are different types of content used for marketing a business (blog posts, infographics, charts, pictures and videos), many businesses rely heavily on driving online traffic through traditional blog content. Despite the fact that well written content offers wonderful benefits, it does present a couple of challenges for the overall user experience (UX).
For one, looking at huge blocks of text (like this) can be overwhelming for many people. No matter how helpful or well-written a blog post is, some people simply cannot get over the idea of poring over huge chunks of text.
There are some types of information that are best relayed visually. Again, even if a blog post is well-written, it can pale in comparison to more visual platforms.
Why, then, do so many companies still rely on blog posts as a main form of content marketing?
We are seeing more marketers adding video content in 2015. In fact, when marketers were surveyed, according to Barb Mosher Zinck, the Contributing News Editor at InsideCXM, video marketing showed an increase in popularity year over year. She recently wrote about how a massive 81% of businesses use video on their brand website while only 22% cite video marketing inside the website a strategy. So how do we include Animated Video into the mix of effective content strategy in 2016?
In the past, the lack of enthusiasm for video blogging (Vlog) can be attributed to slow Internet speeds which made watching online videos in-general frustrating. On the other hand, some companies do not use this effective platform because they don’t have someone in the organization to represent the brand visually or they cannot afford to hire a reputable animated video company to produce quality, yet affordable videos for their brand. It’s usually a combination of lack of resources financially and personnel wise.
Gisteo gets all of these challenges.
Here at Gisteo, we understand the tremendous, positive affect online videos can deliver—from helping boost search engine optimization results to reducing website abandonment rates (bounce rate), from increasing click through rates to improving conversions.
Through our quality animated videos, your company can enjoy all the benefits associated with using online videos without the usual hassles.
At Gisteo, we are proud to be one of the pioneers producing quality animated videos that are competitively priced. Over the past few years, we have produced over 650 videos for companies across different industries, from different continents, including startups and beloved brands.
What makes a Gisteo animated video different is our keen focus on writing. We understand the idea that for a video to truly deliver results, it must have the fundamentals of good storytelling. This firm grasp on the importance of storytelling is complemented by our use of diverse animation styles that fit your brand’s narrative. These styles include motion graphics, 3D kinetic typography, whiteboard and cartoons.
Whether you want to explain your products or values in a clear and accessible manner, establish trust or increase conversion rates, we can help you. If you have an interest in being a superstar online, we would love an opportunity to work with you to create an animated video to help you explain your company values, how your product works or even a recruiting video.
Last but not least, we want to close with the video that inspired this post. We hope your eyes haven’t glossed over all of the content in this blog post and you can press play below for an explainer video about video marketing: