Animated Marketing Videos

Creating Animated Marketing Videos in Four Easy Steps

By November 20, 2015
video marketing diy

Thinking of Creating Animated Marketing Videos? Here Is a Quick Guide.

The production process for an animated video is quite intimidating for many. It’s a highly technical task and a lot of folks think they simply do not have the right skill set for it. The thing is, an animated video, especially for marketing, does not always need the artistic expertise of professional animators. There is also a big difference between video animation for story-telling and marketing. The goal of video marketing is to deliver a persuasive message in a short amount of time so the interest of the target audience will be locked in.

While it’s important for an animated marketing video to be visually appealing, you should stick to the “short and sweet” principle; therefore, you just put all the necessary elements and make sure that your message is imparted in a highly understandable manner that’s pleasing to the eye. This is what makes an explainer video so great; it catches your eye and provides an explanation to bring enlightenment to the viewer—simply and easily.

Creating Animated Marketing Videos in Four Easy Steps

  1. Write down everything you want to say in the video and then figure out how you can compact all that into, say, 200 words. That’s because a good explainer video should only be 30 to 90 seconds long to ensure message stickiness and good impression.
  2. Once you’ve created your informative spiel, proceed to find relevant images or graphics that can reinforce the message you’re delivering. Determine when they should appear in the video to increase the impact of your message. This bit is not really too different from creating a slide presentation.
  3. Record your spiel. There are digital programs that will allow you to place and “paste” your properly edited audio file to your video. This technology is easy enough to learn and apply. Here’s an additional tip for recording: Take a cue from TV and radio commercials, so the recorded message will be clear and thoroughly engaging. And don’t forget to use the appropriate sound effects and background music because these can enhance the overall appeal of the video—just make sure that these additional sounds will not drown out the message.
  4. Edit, edit, edit. Only through this will you be able to achieve the standards that you’ll be completely satisfied with and that will likely resonate well with your audience.

If you’re considering making  your own animated marketing video but you find the creation aspect quite daunting, provided below is a practical guide that will help you put together an explainer video that sticks to the memory of your target audience. And if you still don’t think you are up to the task, just contact Gisteo, we are happy to take the project off your hands and deliver a high quality and affordable explainer video.

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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