We are calling it like we see it! 2016 is going to be the year of video.
In the past, information about products and services were simply generated by companies, with consumers as passive recipients of the information. Now, consumers have a voice, thanks to online technology and social media. And they’re using it as much as they can to tell businesses:
Cut the marketing-speak. Tell us what we need to know—and also, hear us out because this is what you need to know.
Brands that want to address this new demand and to adapt to the change have learned to look for other platforms to deliver their message effectively. How do they tell their story in a way that will be informative and authentic, personal and influential? The most effective way to do it is through video marketing—and more specifically through the use of explainer videos.
The audio-visual format is now the leading content medium for industries across the globe. 2015 is called The Year of Video Marketing according to a recent post in Business 2 Community. Here we outline some of the reasons video marketing is leading the way in digital marketing.
Resources for video production have become more accessible.
The equipment and technology for making decent-quality videos are now within reach of even small and medium businesses, unlike in the past when video production and distribution were so expensive that only major brands have been able to afford it. Those who want a more polished, professional-quality version can simply get the services of agencies specializing in explainer videos like us.
There is now a wide variety of platforms for presenting video.
Each video can enjoy maximum reach, because it can be easily distributed and promoted across online and offline channels. Social networks such as Facebook, YouTube, Vimeo, Twitter, Instagram, Pinterest, Periscope and Meerkat are some of the most popular platforms for video delivery and promotion. The videos can also be produced in formats that can be used during live presentations, as part of an information product set, or even for showing in traditional media channels such as TV or cinemas.
The ROI of video marketing can be more accurately tracked and monitored. Business owners and marketers can now have a deeper understanding of the results of their video marketing, thanks to more detailed and real-time analytics that they can get through new tools and programs. Armed with market insights, brands can fine-tune their campaigns to make each one more effective than ever.
Consumer response from online videos is making this marketing medium even more powerful
Video marketing delivers. Studies have shown (and brands have attested) that it can increase conversions and boost website traffic more than any other type of content. It drives purchase decisions, especially among key decision makers in business. This is the year of video marketing… but the next year will most likely see even more growth for this game-changing platform.