In 2013, businesses invested $720 million toward mobile videos.
The following year, that figure burgeoned to $1.5 billion, with some experts predicting that the number will breach the $6 billion mark this year. Other experts even think that this figure is too conservative, with several trends favoring increased spend on mobile video campaigns.
What’s behind this trend in mobile videos?
And how has it benefited all the players involved, including companies, their video production teams, and distribution agencies?
However, for savvy online marketers, these recent trends are just the proverbial icing on the cake. They have long known that videos offer several advantages and benefits that its counterparts simply cannot. Early adopters of this platform have made a big gamble on it and are now reaping solid wins.
For one, the sales of mobile devices have grown steadily over the past few years. Recent reports indicate that the combined sales of smartphones and tablets have outpaced the combined sales of desktop and laptop computers. In turn, these trends have been influenced greatly by the increased amount of time consumers spend on their smart devices, both at home and at work. It certainly helps that smart devices are constantly evolving and increasing in their capabilities, building upon previous technologies.
Another significant trend that has led to the increased use of mobile videos is the improved quality of broadband services.
And for many online marketers, the use of mobile videos as a platform for advertising makes perfect sense in light of these recent trends. Videos are unsurpassed in their capability to demonstrate what a product or service can do to help consumers solve their woes. Compared to text or static ads, videos offer potential customers a glimpse of what a product is capable of doing for them. For example, mobile videos of gaming apps are far superior to static ads in showing gameplay features. With other platforms, it can be a hit-or-miss affair for potential gamers.
Today, it’s not a matter of whether you should spend on mobile videos or not—because you should. It’s more a matter of keeping tabs on changes that can affect the efficiency of your campaigns. For app developers, one crucial trend to watch out for and capitalize upon is native placement wherein videos are seamlessly shown in a contextual manner.
Here at Gisteo, we can help your business take advantage of these trends by producing videos that get the gist. We create one-of-a-kind animated marketing videos that help capture the attention and entice potential customers, better than other available platforms. Check out our work and contact us for a Free estimate.
