What positive effects can an explainer video have on your business?
Whenever you check out the website of a company that you’ve just heard about and are quite interested in, you’re likely to find a video on the homepage. It’s just a short one—two or three minutes, max—and it explains what the company is about and what its products or services are. Ever clicked on such a video, or seen one on autoplay, before? Then you’ve likely just viewed an explainer video. This visual marketing strategy is one of the most integral components of web based marketing today which is why we want to help you use explainer videos to grow your business.
What is an explainer video?
As their name suggests, explainer videos tell viewers about the brand and its offerings. Right after you watch it, you already know what the company brings to the table and exactly what products and services you can expect from it. It’s short, it’s clear, and it’s all a person needs to see to become familiar with your brand. It’s something you definitely must have on your own company’s website. (We might be a little bias)
Curious to learn more about what explainer videos can do? Here’s a list of the positive effects they can have on your online asset.
Explainer videos help people discover your brand and your offerings in a much easier way.
In today’s fast-paced world, few people have the time or the patience to browse through an entire website before they can understand what you can deliver. In fact, a recent study by Microsort says, the average human attention span in 2000 was 12 seconds, but by 2013 it was only 8 seconds (1 second shorter than a goldfish!). Which means, it is a miracle if you are still reading this. We should have started with an explainer video. But seriously, you don’t need a market research study to know that video is completely necessary when it comes to content marketing today.
Video makes getting to know your company more fun for consumers.
Rather than simply catching your audience’s eye with witty text, why not combine your script with an engaging and entertaining video? People love watching videos, and you’ll leave a good impression on them for considering a medium that appeals to them. Take us for example, did you watch the video on our home page? No?! Ok, well you should because it is fun. But lots of companies are taking the fun route to pull you in and they are doing it with explainer videos. We like this one we just completed for our client, Hello All.
You can get more media coverage.
Media reporters, blog writers and other websites will be more motivated to write about your business when you make your key information readily available to them through an explainer video. It’s also a great way to ensure that any publicity about your business contains the correct information, since it came from your video.
Your SEO strategy gets a nice boost.
Search engines like it when websites contain high quality videos. The reward? Improved search engine rankings, which means it’ll be easier for people to find you online. A recent Quora conversation started by Wizard of Moz, Rand Fishkin sited one of the most overlooked SEO tactics that is a quick win for SEO is the failure to have a video site map in your website. Why is that? Because video is great for SEO! You can see the full conversation HERE.
They help your conversion rates.
When Web users have a clear picture of what you can offer, and learn that you can address their need, they’ll be able to make an informed purchasing decision and decide right away that they want to purchase from you. Videos don’t have to be placed just on your homepage to be effective. Video can be included in your emails, social media profiles, advertising materials, etc.
Explainer videos make for great social sharing.
Lastly, in today’s highly social online environment, you want to release content that people will be happy and excited to share with their friends. They’ll be instrumental in spreading the word about your business faster, and across wider channels. Social media can also be instrumental in having your video go viral.
So whether you have produced one or 100 explainer videos, we encourage you to keep up the great work! Video marketing is here to stay and we want you to reap the benefits. Any questions about creating an awesome explainer video, feel free to reach us here.