Animated Explainer Videos

How Much do Explainer Videos Cost?

By January 10, 2016
How much does it cost to make an explainer video?

Explainer Video Cost – Forget About the Price Tag and Make Your Customers Listen

If you’re thinking of boosting your company’s sales and overall performance, one of the smartest things to direct your investment toward is an explainer video that you can post on your own website and social media sharing sites like YouTube, DailyMotion, Vimeo etc.

Videos marketing is all the rage nowadays when it comes to marketing as they are more engaging and they easily satisfy the curiosity and attention span of your customers. A study even reveals that videos on landing pages increase average page conversion rates by 86%. Explainer videos, in particular, are very effective in locking in interest and encouraging viewers to act on connecting with the business through the email opt-in, click-to-call, or filling out a contact form on your website. Obviously you already know that if you are hear to learn more about the cost of producing an explainer video. Although if you are a marketer who is still learning about the benefits of explainer videos we hope we were able to give you a clear picture of why and how they work. 

So, How Much do Explainer Videos Cost?

Of course, given the fact that video marketing is such a powerful medium for generating interest in your business, showcasing the value of the business, and boosting sales, videos often come with a price tag that may surprise you. The explainer video cost for a 60-second video can range from $2,500 to $6,000, but this is only if you go with an experienced and reputable video production firm. If you wish to go with a big name in the industry, you may actually have to pay as much as $35,000—yes, that’s the price of a small country cottage in a quiet little town. Take a look at how and why Gisteo prices our services the way we do, HERE. 

The cost can be quite overwhelming, but it’s safe to say that the likelihood of you getting a return on your investment that’s double the initial cost is very high. If that’s the case, then you really should be setting aside the budget for video marketing.

DIY Explainer Videos

You are probably wondering, what about sites like Fiver? Can I create a cheap explainer video there without the price tag of a production company? The answer is yes, you can find cheap explainer videos if you look hard enough. Sadly, many of our clients have come to us after hiring a cheap company and the outcome does not represent their brand. 

But what if you take the DIY route in creating an explainer video so you wouldn’t have to spend so much? Here’s the deal: high-quality explainer videos require experts who fully understand the components required to establish authority or expertise, enhance the brand, completely engage viewers, and deliver a message in such an impactful and impressive way that viewers are driven to respond according to how the business wants them to.

Hiring the Right Company

Let’s think about all of the elements that come with a quality explainer video, first you have the concept and script. An experienced company will explore your brand positioning and come up with a well written script that will help you visualize the final product. Next you have the visual elements. With cheap explainer videos you are sure to sacrifice quality here and often times end up with copy-write issues when designers pull graphics from google images vs. custom graphics. You get the idea. 

Amateur videos simply cannot cover all those bases, and it’s not just that they’re inadequate; they can actually hurt the business brand or image. In the world of marketing, a bad image can mean the end for a business—is this a risk you want to take?

Therefore, when exploring how much do explainer videos cost, we hope we have answered some of your questions. If you are ready to use an explainer video to grow your business, make sure that you air a high-quality production company. Don’t dwell so much on how much money you’re using for it; instead, look forward to the positive results the investment will deliver, such as brand or business image enhancement, increased SEO performance, customer respect, engagement, higher conversions, and more. Contact us today for a free concept and 30 minute exploration call. 

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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