Video Marketing Strategy

Powerful Ways to Use Video for SEO

By February 1, 2016

How to Use Video for SEO

If your content is boring, you waste precious virtual space, time, energy, and money right? Well maybe the consequences are not that extreme but at Gisteo we like to think that explainer video production is one of the more impactful ways to market your business. When you lose the interest of your target audience—or worse, you lose the respect of your audience the impact can be damaging. Because many people also equate being boring to lack of expertise, creativity, authority and credibility, no matter what industry you are in you want to be sure to create content that catches people’s attention and leaves an impression. So, how do we do that? Through a powerful video marketing strategy, of course!

In today’s marketplace where we have become a little jaded about the marketing messages being fed to us and weary of advertising and filler content, how do you share your message in a way that arouses the interest of your target audience, touches their core emotions, and moves them to take action?

You tell your story through video.

That’s not all. Turns out that video is great for SEO, too. Tons of data have shown that Google prioritizes video results, and an effective video marketing campaign can boost click-through rates, reduce bounce rates and can assist in quality link building

It didn’t take long for brands to realize the power of video for driving quality traffic to their site. As a result, online videos have grown so much, averaging to more than 1 hour of videos uploaded per second on YouTube alone. Such content volume and saturation can make it difficult for your video to rank highly on search results, so make sure you stand out from the competition by creating a video site map.

Earning a stamp of approval and recommendation from Google itself, creating a video site map is perhaps the most important but underutilized step in video marketing. When you create a sitemap, you inform Google about the video content on your site, and its exact location. Once Google receives these pieces of information, it will be easier for its spiders to index your content and list it in Google search.

The right video site map can make your content more visible and expand its reach.  You can do this by customizing your metadata to make the information there more useful, and therefore easy for Google to identify and index. Metadata info includes title, duration, keyword-rich description, rating, embed locations, view count and more. Once your video site map is completed, you can then submit it to Google through your Webmaster Tools account.

You may also improve the results you can get from video site map with more online video for SEO-boosting techniques, such as the following:

  • Don’t rely on video alone. Integrate it into a rich content marketing strategy, offering various forms of content (text, audio, images, infographics, etc.) that your audience will appreciate.
  • Include an in-text or PDF transcript when you upload a video.
  • Optimize your video format so it loads quickly and smoothly on the devices and platforms used by your audience.
  • Aside from hosting your videos in your website, you may also upload your videos on YouTube and Vimeo to take advantage of their search power and audience reach. Don’t forget to include a link to your website to drive YouTube viewers to your site.

As always if you are ready to produce a killer corporate animated video we would be honored to assist you in that effort, simply contact us here.

 

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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