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Why use explainer videos? Here are just a few reasons

Why use explainer videos?

So why use explainer videos?

If you’re researching the best explainer video production companies, perhaps you already have some clear thoughts about this.

If you’re still in the exploratory phase and considering the possibilities of getting an explainer video produced, however, here’s a brief overview of why you should use explainer videos and how they can help you with your business, product or service.

Let’s start with Google’s algorithm.  Google’s algorithm considers time spent on your site as a ranking factor or signal, which is one reason why explainer videos can be so important.  Explainer videos have exploded in popularity over the past decade because they are excellent marketing tools and they can boost the time visitors spend on your site.

According to Spork Marketing and countless other sources,  websites with videos rank higher in Google universal searches. Statistically speaking, stale websites don’t perform well. Websites that are overloaded with too much text and confusing images rank low in Google search, which means less organic exposure for you.

Forbes  found that business videos in general are also powerful tools for increasing conversion rates.  Here are just a few tidbit on what their research has found:

  • Video can increase click-through rates in your marketing emails by 200-300%.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 92% of people who consume mobile videos share them with other people

Explainer videos can also help businesses keep track of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos help you tally what product or service potential customers are interested by displaying the number of views on each video.

In addition, explainer videos are excellent tools to help clarify your offering, value proposition or USP. Text can be cumbersome since there are so many ways that people may interpret the written word. Well-done, professional explainer videos combine narration and visuals to take the guess work out to the equation to help people gain a better understanding of what you’re all about and why they should work with your company, buy your product or hire you for your services.

Explainer videos help you generate interest in your business as they can easily be shared on social media and other channels to help spread the word about what you do.  Plenty of videos, even some explainer videos, go viral like the Dollar Shave and Poo Pourri examples below but if you’re in a very specific niche, you don’t necessarily need millions of views to give your company more exposure.  Just a few relevant views and shares by important decision makers and industry power brokers might make all the difference for you, especially if you sell big ticket solutions or services.

 

 

Need more reasons?

How about simple fact that explainer videos can help your audience retain information better. The average person retains just 10 percent of what they hear, but 50 percent of what they see. What does this mean for your business? An increase in understanding what it is you actually do and a better chance users will “get the gist” of your offering.

Explainer videos will liven up your pitch in ways that PowerPoint presentations or boring slide shows just can’t do. A well-crafted explainer video with a strong script and engaging visuals can do a far better job at capturing your targets’ attention, particularly if you have a complicated service or product.

Explainer videos can also be great for showcasing your brand personality. People can get a better sense of who you are and what you’re all about in an explainer video. Depending on your industry and overall brand tone, you may want to use humor to better relate with your target audience and create a deeper connection with explainer videos vs. just text alone.

Our own explainer video starring the “Gisteo Guy” (video below) has been invaluable over the years in helping people understand our business approach and what makes us different from the many explainer video production companies out there.

So there are just a few reasons why using explainer videos can help your business, product or service. There are many more but we’ll save those for another day- you’ve got an explainer video to produce!

Contact us at Gisteo for more information about our services.

 

 

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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