Sales videos with a good story and a strong call-to-action can go a long way in today’s business climate. If you haven’t taken the plunge into the world of animated sales videos, now is the time to get started!

Times are changing, so is the way we do business. Whatever we do, all the efforts boil down to a single fact – we want to sell more.

Let’s be honest, whether it’s a short term or long-term business investment, you want to make MONEY.

And this stands true when it comes to investing in sales videos. Regardless of what platform we use, we need to advertise our products or services to gain and retain customers in today’s volatile business world.

The concept of selling and closing sales is nothing new, of course.  Alec Baldwin’s character in Glengarry Glen Ross famously shouted “A-B-C: Always Be Closing!” on the silver screen way back in 1992. If you haven’t seen the scene, check it out here:

Nowadays, technology gives us more opportunities to reach out to those leads and prospects with more than just cold calls, traditional advertising, direct mail etc.

That’s the good news.  The bad news?  Your audience’s attention span is diminishing every single day. We need to adopt creative, effective strategies to boost our profits and improve ROI.  That’s where animated sales videos come in.

7 reasons why animated sales videos work 

#1- Sales videos help you sell through storytelling – no hard selling

I can’t emphasize how much storytelling how revolutionized the business world. Every single day we see more marketing materials, push ads, unsolicited emails, and so much more. Deep inside, we all love stories – just like we did when we were kids. We would rather hear a story, or even better to watch it than to read it. Animations help us engage the inner child. And, that works well to engage more in a friendlier, more creative way.

#2 – Sales videos target audience in a far better way

Congratulations if your target audience is Generation Z or millennials because you are halfway to success. Sales videos can do magic if you have a younger target market, specifically generation Z and millennials. They love creative, short-form, funny, and exciting things, and that’s what animations guarantee. Gen Z has tremendous buying power—an estimated $143 billion in the United States alone. And, millennials make up a vast percentage of consumers and have an immense buying power of $1.4 trillion in 2020. Integrate business animation in your model, and you’ll get some impressive bang for your buck.

#3 – They don’t discriminate or alienate anybody

Human psychology plays a critical role in advertising. A great thing about sales videos is there is no segregation as they appeal to audiences of all ages. You can engage your audience irrespective of demographics. Your main character isn’t even human and thus the content can have an equal impact on your audience no matter what age group, gender, race, or class. Possibilities are endless for animation; think about Tony the Tiger, Coco from Coco Pops, and the Nesquik Bunny.

#4 – Sales videos bring in endless opportunities for creative freedom

Creativity always wins! And, that stands true when it comes to sales videos. A creative and fun story will always leave a lasting impression on your audience and convince them to take action. After all, that’s the key goal of your sales videos, right. The best thing about an animated video is you can come up with any storyline that you like. There are no rules to follow, and you can write any script to sell your product. Sometimes at least, the crazier, the better. You can create emotional engagement, and I think that’s what most brands miss out on.

#5 – Less costly & budget-friendly productions

Imagine how much you’d invest if you had to hire real characters and film crews, buy fancy equipment etc. to make a promotional video? That’s a lot! Illustrated characters are far less costly than human characters, making sales videos one of the most promising investments to get a higher ROI. All that you need is basic software and few tools, which leads to significant cost savings. Businesses claim that the ROI has been at least 10x what they paid for it. So why not take advantage of this opportunity for your business?

#6 – Less can be more

Yep, that’s right. With sales videos, you can get more done in less – less both in terms of costs and time. As mentioned previously, people’s attention span is decreasing by the day: the shorter, the better. So a 90-120 animation provide more brand awareness and creates far better results than a 30-minute long video.

#7 – Make complex ideas simple

The saying, “actions speaks louder than words” stands true when it comes to sales videos. You can make a highly technical idea simple using a sales animation. People often get bored during explanations, and the more detailed those explanations are, the harder it is to focus. So you can explain the complex concepts in just a short animated video.

How do sales videos impact ROI?

Businesses rely on animated videos for a reason. Advertisers have tremendous freedom for creativity when it comes to animated videos. I guess that provides many opportunities to craft the feel and tone of the video in a way that readily suits the target audience. They have creative freedom, flexibility, and control to express themselves through each step to create eye-pleasing content to watch that most of the audience likes. As a result, it opens up doors for creating more leads and getting higher deals significantly.

Boost revenue

In the business world, innovation, new trends, and transformation drives its ROI, and that’s what animation videos bring to the table. Remember the good old days of SEM & SMM campaigns, but today it might result in higher bounce rates. You will see a massive difference if you add business animation videos to your website. Place in on a landing page to get more leads and ultimately sales. Your SEO positioning would be better too, and no one can deny that. As individuals begin investing more time on your site, the odds are you’ll be charging more for your services or sell more of your products over time.

Make your marketing more impactful

Animations and their custom representation furnish the way you market your business. With all that creative freedom, animations can assist you with characterizing your image. You can pick color palettes to coordinate with visuals that relate to your audience and reflect your thinking.

More opportunities to create winning pitches

You can use creative captivating sales videos to pitch your audience in various ways. Share them on your social media platform, place them on the landing pages and website, or you can include them in emails for a great business introduction. The possibilities are endless. The results are priceless.

In conclusion

There you have it. A quick walkthrough of why sales videos are great and why your business should consider using them. And remember: Always Be Closing!

Feel free to contact us at Gisteo to discuss your video production needs!

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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