If you want to make an animated video for your brand or product, you can certainly do it on your own. There are tools and software available in the market that can make this task feasible and inexpensive.

So why should you hire a professional animation team if the whole thing can be done as a DIY project? Answering this question will be the focus of this blog post.

But first, let’s take a look at why animated videos are important in the first place.

The importance of animated marketing videos

One of the biggest reasons why animations add value to your marketing campaigns is that they show exactly how your product or service intends to solve your target audiences’ problems.

This is the why many marketing animation videos roughly follow the same format:

  • They discuss a problem that the audience has.
  • They propose a solution to the problem.
  • They establish how the product or service they are pitching can solve the problem.
  • They close with a call to action.

With the help of animations, it is possible to show things that cannot be shown via live-action video or any types of communication. From overview videos to explainer videos, demo videos, promo videos and more, virtually everything can be visualized using animated videos.

So why do even the largest and most important corporations hire an independent professional animation team to get these things made instead of doing that on their own?  Let’s explore just some of the reasons.

Creative minds make creative content

While it’s true that creativity is an inherent trait, it does get polished when you flex your mind’s creative muscle. When you opt for a professional animation team, one of the many things they bring to the table is creativity.

These people have often spent years making animations for clients like you. They can often come up with brilliant ideas and creative approaches that may have not even thought of.

The result of all that experience and creativity is that you can get a superior, more engaging product while still effectively communicating your main message.

On-time delivery without compromising quality

The word “professional” in “professional animation team” conveys a professional attitude towards your project.

If you hire a truly professional team vs. sourcing the work out to John at the office who was good at making fun videos in high school or to some unproven freelancer, you know that you will get the work completed on time.

Think about it for a second. Timing is the most important thing when it comes to business. You might need that animation for a product launch or an ad campaign. Every hour that the delivery is delayed, you are incurring loss.

To be on the safe side, trust a professional animation team with a great track record to ensure that your projects get finished on-time and at the level of quality you expect.

They know exactly what you want

When you hire a professional animation team, all you need to do is to explain to them what you need, and they will take over from there. It is their job to listen to people like you and visualize ideas in a way that enables your target to get the gist.

You might have an excellent idea about what you need to get done but transferring your thoughts to the mind of the person who is going to make the idea a reality is easier said than done. With the right professionals however, this should be less of an issue.

They bring their own ideas

Creativity is not the only thing that you get with a professional animation team. As these people have lots of experience and exposure to all types of companies, they will bring their own ideas and fresh perspective to the table. As the professionals work not only for your niche but for a number of market segments, they will bring diversity and variety to your projects.

Once you start articulating your ideas to a professional animation team, they can help you refine these ideas and add value to them. This is something you like won’t get from an in-house professional with a long list of other tasks to take care of.

Services that are tailored to your requirements

When you hire a professional animation team, you are not signing up for a “one size fits all” sort of deal. The professionals realize that every animated video project is a unique undertaking with its own variables and nuances.

They will develop a thorough understanding of what you want and, as creative people, will propose approaches that will help the end product meet or exceed your expectations.

They’ve got their finger on the pulse of what is trending

For a moment, suppose that you have someone at the office who is not a professional animator but has some solid  skills. They are competent and can undertake the task but how well do they know the industry?

A major benefit of hiring a professional animation team is that these people know what’s trending right now, which is very important for marketing. So say the market is tending to favor shorter, more colorful videos and you make 15-minute “talking head” video.  It’s safe to say that you likely won’t get the best result. And that’s just one example. The bottom line is that hiring a professional animation team will make sure that your animated marketing videos are up to date with the top trends.

Hiring a professional team is often more affordable than hiring an in-house team

Unless you are a fairly big company with dozens of product launches every month, hiring an in-house team will likely cost you significantly more than simply outsourcing the tasks to a professional animation team.

Furthermore, an in-house team is less likely to be as competent and connected to the field as a professional team. So the value and business that you’ll get by sourcing this work to a professional team would eventually balance out the economics and make it a more affordable proposition overall.

No need to invest in animation tools & technologies

Developing animated videos requires not just experience. You also have to invest in the right software and hardware tools if you were to attempt to develop in-house capabilities.

Consider that any of the leading, more robust software solutions will cost you at least four figures and that’s before even considering the hardware needed to effectively run it.  It just makes good economical sense to let a professional animation team do this for you in most cases. These people do this all the time and already have the latest technology to provide you with the results you need to succeed.

Modifications are always an option

Suppose you get an animated marketing video created for a product today and then you add some new features to the product a year down the line. Well, if you hire a professional animation team, you can just ask them to add the updates to the existing video.

This will not only save you time but will also ensure that you get the revised video in the shortest possible amount of time. This type of task is much more complex if you decide to go the DIY route.

They will give you a competitve edge

The world has become so connected that businesses are facing competition that they might not even be aware of. Even if you are running a smaller company, you might be competing with a multi-national entity. In such a scenario, it is impossible to set aside a budget for marketing that can rival that of a multi-national.

Hiring a professional team that has worked with the big names will put you in the same league as the big guys. At least when it comes to your animated videos, you can have the same quality of animated material for marketing as the leaders while paying the same rate.

The bottom-line

Hiring a professional animation team is often the smartest choice to meet your marketing goals.

If you’re considering sourcing your next marketing video to a professional animation team, feel free to contact us. At Gisteo, we produce animated videos in diverse styles to convert prospects into long-term customers.  We’ve got the experience, know-how and creativity you need to take your video marketing to the next level.

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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