The tech industry is continuously evolving and coming up with new technologies, both hardware, and software. However, these technologies are complex and challenging for a layman to understand.
Explainer videos can make it easy for the consumer to understand the new technology. They simplify the entire concept because they don’t tell how the technology works; instead, they show it. Every tech firm wants the best explainer videos for their digital marketing because they increase conversion and the amount of time a visitor stays on a website, which significantly improves Google rankings.
In this article, we will discuss the reasons why every tech giant simply loves 2D explainer videos. So, without further ado, let’s jump in!
1: Explains The Functionality of a Product
The numbers suggest that there were 333,530 patents registered in the US for the year 2019. Technology is moving forward with full speed, and it has become important more than ever to keep the consumer updated with these new tech-based products.
In our opinion, the best way to do so is with the help of an animated explainer video, which can describe the entire process. Technical terms are hard for a layman to understand; visuals can describe a term better than anything else.
Tech firms love to get their hands on the best explainer video because it gets their job done better than anything else. Therefore, whenever a new product is launched, like a camera, mobile phone, or anything else, it is always made tempting by an aesthetically stunning video.
2: Increases ROI
Content is still the king only if displayed in a video form. Gne are the days when people loved to read; now in this digital era, videos are the most consumed form of online content. Yu may get stunned by the fact that around 500 million hours of video is consumed on YouTube everyday.
This is not a trend but the new medium to reach the masses. 92% of the video marketers are satisfied with the result they are getting. No doubt, video has become an essential part of the marketing strategy.
3: Better Google Rankings
A creatively rendered explainer video can help you with your website SEO as well.
There is a lot that goes in improving your SEO; keyword stuffing is just one of the factors out of many. Well, Google improves a website’s ranking, if it has a hooking video content.
There is a policy by which google works: give the user what it wants. And these days, consumers want nothing more than a beautifully made 2d animated explainer video.
4: Adaptability of 2D Explainer Videos
One thing that makes video content superior to any other is its ability to adapt to the medium it is posted on. It simply beats the competition when it comes to versatility.
With other forms of content, you are restricted; it may do well on one medium but not so well on the other. On the other hand, a beautifully crafted animated video can shine on any social media. Be it Facebook, Instagram, LinkedIn, or YouTube.
5: Hooks The Audience
The best explainer videos have the tendency and the charm to engage a pair of eyes for minutes. If we talk about written blogs, 80% of the audience vanishes right after just going through the headline.
If you are a tech firm, you need more attention span from your consumers. According to a survey, one-third of the entire online activity is spent watching videos. Therefore, video marketing is a priority for the tech world.
6: Can Go Viral
The animated videos with eye popping visuals with heart touching storyline is all you need to go viral all over the internet. A creative animated explainer video has the capability to go viral in a few hours. It all depends on how well you know the audience you are creating the video for.
With the availability of numerous social media platforms, you can reach billions of people all around the globe; and if your content is good you can get all the attention for free.
7: Builds Credibility
If you want the best explainer video, you need to pay the price for it, which obviously not everyone can afford. Therefore, getting a video for your business will set you apart from others and build credibility.
There is a clutter of brands on the digital mediums; an online vendor must set themselves apart. Like a well-built office and a TVC running on the TV set used to elevate a brand’s worth in the conventional days, 2D explainer videos do the same for a business that runs digitally.
8: Helps Build Brand Personality
Visual delivers where words fail to express!
A brand wants its personality to shine because people buy personas, not the products. A brand with personality can outsell the one that manufactures better products with ease.
If a brand’s product line outgrows its name, then the end is near.
9: Adds a Creative Touch
When you browse through google searches, there will be thousands of services that you’re looking for. Everyone out there is trying their best to make a living for themselves. But not every brand puts in an effort to be creative.
But as far as the tech industry is considered, they have a creative approach to selling things. Almost every credible name in the industry uses explainer videos to make their marketing game strong.
Well, we can’t blame them for using a tool that has worked for them so well.
Harness the true potential of an animated video and take your digital marketing to the next level.
If you own a tech firm, it is very unlikely that you haven’t had an explainer video made for your products. But if you are one of those who are still reluctant to get one made due to the price tag that comes with it, we assure you the benefit will outweigh the cost.
A tech firm can benefit from 2D explainer videos in many ways. All you need to have is a narrative and a professional agency like Gisteo that can make the best explainer video for your business.