Looking to learn more about explainer videos?

You’ve come to the right place.  In this comprehensive explainer video guide, we cover it all.  From what explainer videos are to why you need them and how you can create them, our guide is designed to be your one-stop resource.

Read through the complete explainer video guide below or use the table of contents to pick and choose the topics and chapters that are most relevant to you.

 

Introduction

As a business owner, having a good plan to help you handle your marketing and make sure you reach customers in new and innovative ways can take some time. You can utilize your website, focus on social media, and take out many advertisements to make it easier for customers to find you and want to work with your business, rather than with the competition.

Creating a marketing plan is never easy, but with the right tools and a creative stance, you can make sure you stand out from the competition. But what is a good way to help you really show off what your business can do as a whole? For many companies, especially those who have a complex product or work in a technical industry, an explainer video can be the right tool to make them succeed.

An explainer video allows you to do a short little movie that helps to explain a complex topic in a way that the customer will understand. These often will fall under 90 seconds, just enough time to explain something, without making the customer bored or tired with all of the information. Creating an explainer video can provide you with the key you need to really see success with your marketing.

In this explainer video guide, we will take some time to explore more about an explainer video and what it is all about. We will start out with a good look at what an explainer video is all about and some of the reasons that you may choose to create an explainer video for your business. While most companies will benefit from having one of these explainer videos, there are some industries that will see bigger results out of this than others.

Once you understand what an explainer video is all about, we will move on to some of the basic components that come with an explainer video. Here we will look more at some of the essential components of an explainer video, the different types of explainer videos, and how you can get started creating your own explainer video. There is so much that you are able to do with this kind of video, which makes it a unique choice for anyone who is looking to use this as a marketing tool for their needs.

Once the explainer video is created, it is time for you to put the video to work and make sure that it gets in front of as many eyes for your customers as possible. This explainer video guide will explore some of the platforms you can use for posting your explainer video, such as your website, social media, or email, and some of the best tips that you can use to make sure that you are really creating an explainer video that will bring you success.

To finish this explainer video guide, we will take a look at whether these videos are actually successful and can help your business to grow. We will do this by looking at a few of the case studies to see how the videos work and what companies have used them in the past, along with the amount of success that these companies have had with explainer videos of their own.

There are a lot of different marketing tools that you can use to help your business grow and to make sure that you will be able to reach as many potential customers as possible. When you want to add in something that is more visual, something that will make you stand out from the crowd, and can help you succeed unlike anything else, then learning how to use an explainer video is a great choice to use. Have a look at this explainer video guide to learn exactly how you can create an explainer video for your business.

 

Chapter 1: What is an Explainer Video?

Content marketing is a major component of getting customers to come to your website and check out the products and services that you provide. With a good strategy in place, you will be able to share valuable information and utilize the right keywords and phrases to help you see success. You will not be able to see an improvement in customer sales without a good content strategy.

However, there are different types of content that you can focus on. The written content is important for helping fill up your website, but you also need to consider bringing in the other senses. Many will agree that auditory and visual cues will create more of an impact than you will see with text, and creating a video will be an effective way for you to combine the two.

It is not enough to just throw together a few things and call it a video. Your video needs to have some kind of purpose and entertainment, a way to get the attention of your target audience and make them work with you to purchase a product or service. If you plan things out well, you will be able to increase your sales and see great results.

One type of video that you can consider adding to your website or another platform is an explainer video. This is a great way to help put your information out there and show the customer why they should purchase from you.

 

What is an Explainer Video?

The first thing we need to look at is the basics of an explainer video and what this type of video is all about. These videos are meant to be short animations that help describe more of the idea of a product. If your company has a new or unique product they would like to sell, the explainer video is a great way to get that done, especially when you want to show how this new product is beneficial over some of the alternatives on the market.

You do not need to make these videos very long. In fact, shorter videos are often the best to work with when it comes to explainer videos. Most will be no more than 90 seconds of animation, taking the time to explain more about your business, what you do, what you can offer, and the products you have on the market.

Many of these explainer videos will be created through animation. Others will rely more on live-action footage. There are benefits to both of these methods based on what you think will showcase your product the best. For example, a live action video will help put a face to your brand, while an animated video is better for helping to explain processes that are difficult for a camera to capture.

No matter which type of video you choose to go with, the point is to use the video to help people to really understand what your business is all about. At the same time, there needs to be an element of persuasion within the video to help get the target audience to purchase your products or services.

Getting started can often be the hardest part when it comes to an explainer video. You may not know how to showcase your information and explain things within a video. But these videos are going to be an effective marketing tool that helps to turn potential customers into paying customers.

The biggest advantage of using these videos for your business is that they are able to take some of the more complex topics that come with your product and turn it into an easy to digest video that will help you get the attention of potential customers. Your goal here is to create an explainer video that is able to help the customer know more about your business and the product that you are trying to sell.

 

The Right Formula for an Explainer Video

Creating an explainer video does not have to be difficult. It all depends on the unique product or service that you are trying to sell to the customer and what creativity you can put into creating a great video that will stand out.

While no two explainer videos should be the same for the best results, many of the successful ones will have a similar formula to one another. Some of the components that need to be present in a successful explainer video includes:

 

  • The Problem: This component is going to introduce the main problem of the viewer that they are facing right now. It is possible that they face many problems, but your video should just focus on one. The marketer needs to use different visuals to show the story of how the audience is going to experience the problem, breaking it down to fit how they will understand it.
  • The Solution: With the problem understood, it is time to present a solution to the customer. Your product or service needs to be positioned as the solution that will make the original problem go away.
  • How it works: With the solution to the problem there, it is time to explain the ways that the solution will benefit the customer and solve the problem. You can even talk here about how the solution is unique on the market and better than the competition.
  • Call to Action: When your explainer video is done, you need to tell the viewer exactly what they should do. Whether you want them to sign up, make a purchase, or do something else, the call to action must be present.

Keep in mind that this all needs to be done in a tight format. Most explainer videos will only be 90 seconds long, with some being as short as 45 seconds. Marketers may assume that a longer video is better, but most viewers won’t pay attention to anything you say past the 2 minute marker, so it is not worth your time to do it there.

Also, the problem-solution framework for explainer videos is effective but it’s not an excuse to make a lazy, cliche-ridden “McSpainer” that panders to the lowest-common denominator.  Far too many companies are creating these trite explainers, filled with jargon, over-used stock clips and tired tropes.  Here is our satirical take on McSplainers at Gisteo (try to avoid this!):

 

 

 

Who Should Make an Explainer Video?

Almost any company can benefit from creating their own explainer video, but it does take some time and creativity to get the work done. With so many companies competing within the same niche each time, video marketing, including the explainer video, can be a great way to stay ahead of the competition and will help you increase sales. While all companies can choose to use these explainer videos to give themselves a competitive edge, some of the companies that tend to see the biggest advantage of using these include:

 

SaaS Companies

When there is a topic related back to technology, it is sometimes difficult to show it off to the customer in a format they are going to understand. This is what makes SaaS companies struggle when they try to bring out a new app or another piece of software and they want to sell it to the customer.

Explainer videos are going to be a great option that help you to explain some of the software that you plan to release. In some cases, technology firms will choose to pitch the idea through these videos to their investors or they can use the videos to support an app launch, boost conversions, and help get more people to sign up as well.  Here’s an example of just one of the many Saas explainers we’ve produced over the years at Gisteo:

 

Healthcare and Medical

There are some healthcare topics that are simple for us to understand because we have known about them for a long time. But there are also some topics in the medical field that are very difficult to understand. Marketers in these fields may find that it is hard for them to get their message out there and expand their reach because the topics are so complex compared to some of the other industries.

The good news is that explainer videos are a simple tool that will help to simplify some of the complex information in the medical field into easy-to-understand terms for the user. These videos are used to help break down topics into a format that is easier to digest. Animation can be useful here to help show things like germs and DNA that may be hard to show on camera. Check out a recent healthcare explainer video production here:

 

Online Learning

Online learning is growing like crazy. There are many individuals who will choose online learning to help them get ahead or to get their full degree. And those campuses who provide online learning may find that an explainer video is going to be the best option for them to share what makes them the best choice for students.

Thanks to the ability to use stunning animation, intriguing narrative-driven stories, and concise script will help provide you with a cost-effective medium for an online course, which is going to help all learners to your site understand things better.

With the right explainer video, the student to the website will be able to see information and go at things at their own pace. They can choose to download and save the video, pause when they need a break or to go back, and see the information as many times as they need to really understand the information. This provides optimal flexibility to help them get the most out of their education, but the online learning facility will have to set things up to have high-quality explainer videos to do this.

These are a few of the industries that are able to benefit from bringing in explainer videos to help them become successful. Any company that would like a way to showcase their information for a product or service in an easy to understand format will find that utilizing the explainer videos, and all of the unique components of them, will help them to gain the success they need. Here’s one example of an education piece that we produced for Loyola Marymount:

 

Chapter 2: Why Do I Need Explainer Videos?

An explainer video is going to require a good deal of commitment from the company who decides to use them. You need to come up with a good idea, put in the work to create a great video, and then spend the money to put it all together. Before putting in the time and money commitment, it is a good idea to understand why this kind of marketing tool is so beneficial to your business.

In reality, once you finish the explainer video, you will wish you had done it sooner. There are so many benefits to going with one of these explainer videos and it will make such a difference in your customer retention, your profits, and your reputation, that you will want to tell everyone about it. With all of these great benefits, it is no wonder so many companies are jumping right on and making one of their own.

But what are some of the benefits of creating an explainer video and why is this a marketing tool that you should consider too? This explainer video guide has you covered. Here are just some of the benefits of using an explainer video and why your company needs one include:

 

Adds Clarity to Your Business

There are many companies who have to work with complex topics when they sell their products and services. Many of their customers may be confused by the items that are listed or how the product will actually be able to help them with their problem. An explainer video is a simple way to help add clarity and to show the customer how the product will be beneficial to them.

When a technology company makes a new piece of software or the healthcare industry has a new product come out, they will need to find a good way to show off that item in an easy to understand format. They could choose to write about it, and they most likely will do this as well, but a better option is to put it in a short video that will really help explain everything.

The explainer video is going to help to get this done. A survey done by Video Rascal showed that 85% of people decided to purchase a product after watching a short video that explained that product. For many industries, this could be the key they need to finally make that sale.

 

A Great Way to Meet

Companies can use the explainer video as a great introduction between them and their customers. In our modern world, many customers don’t want to purchase from a nameless and faceless entity. They want to feel like a valued member of the group, feel like they are welcomed and wanted, when they work with any company or make a purchase.

Your customers want to know who is on the other side of things when they do business. They like to learn more about you and your style and attitude before they make a big purchase with you. This is really hard to do through some of the other marketing techniques, but it is something that the explainer video excels at. If you create a good explainer video, you can show off your personality to the customer and bring them in to you more than before.

 

Make a Viral Video

Anyone who has spent some time online can attest to the fact that viral videos work. These videos will help you stand out from the crowd and really get the message you want to share in front of a lot of different people. The videos that become viral are those that are very easy to share and are unique in some manner. If you do a good job with your explainer video, it has the potential to go viral as well.

As you create your video, make sure that it matches up with your business goals and objectives and actually shares information about the product and service. It is not enough just to create a video that gets a lot of views. You also need to create a video that will make sense for your business and can get customers to make a purchase. Unfortunately, there’s no exact formula to what makes a video go viral but humor always helps! When all the components come together though, the explainer video can become viral and you will be able to improve your reach dramatically. 

 

Improve Your SEO

Your SEO is important when it comes to ranking your website and making sure your customers will find you. When a potential customer searches for terms related to your business, your product, or any services you offer, SEO will ensure that you are listed high on Google and other search engines, making it easier to find you.

The right explainer video will help you to improve your website, especially when it comes to a search engine’s unpaid result. Google and other search engines are going to rank videos much higher than simple text. If the video is impactful and shares a lot of valuable information, it can really help your SEO go through the roof.

 

 

Glue More Eyes to the Screen

Your goal is to get the customer interested in your business and a good way to do that is to keep them glued to your website. Interactive websites that include videos will be able to help the customer understand more about you and your product. And the longer you can keep them on the website, the more likely it is that they will choose to make a purchase.

While text can be informative and helpful in keeping the customer engaged, video tends to do better with this than anything else. Your website should still include the traditional images and text, but since the average attention span for most people is just over 8 seconds. You need something shiny to show to them, and the explainer video will help you get this done.

With a well-thought-out explainer video, which should include colorful and mesmerizing animations, you will be able to catch the attention of your viewer and keep them around for 45 to 90 seconds. This may be long enough to convince the customer that you have the solution they are looking for, which will encourage them to stick around even longer and make a purchase.

 

Increase Your Click-Through Rate

As you work on your website, you need to focus more on the click-through rate as well. This means that people will spend time on your website, clicking through all of the different pages on the website and eventually make a purchase. A well-designed website will help you get this done, but one of the best options is to add an explainer video to the website.

Adding video content to your e-mails and your website will help increase your click-through rates more than anything else. In fact, many companies find that it will increase these rates all the way to 96%. Video embedding will also help when it is time to reduce subscriber opt-outs, helping you to keep more of your customers around for longer.

 

Grab the Attention of the Customer

Many websites are going to be jam-packed with a lot of information. While this may seem like a good way to share information with the customer and to improve your SEO, you may find that it is not going to do a great job of catching the attention of your customer. With too much text filling up the page, it is likely the customer will think the content is too stuffy and boring, and they will quickly jump off the page again.

Not only will these large boxes of text scare off your viewer, but the cluttered screen makes it seem like your website, and therefore your business, is disorganized and doesn’t know what to do. This is not a good look for your reputation and many customers will just click out of the website, never looking at the information or what you have to offer.

An explainer video can be a great way for you to clean up a lot of the mess on the website. You can first go through and remove any information that is not necessary within the website and condense a lot of it into an explainer video. This will make the homepage, and the rest of the website, look streamlined and nice, allowing customers to stick around and see what you have to say.

These are just a few of the benefits of choosing to add an explainer video to your website. No matter the industry you are in, you will find that this video will set you apart from the competition, giving you a unique way to showcase your information to the customer and explain some of the more complicated topics along the way.

 

Chapter 3: The Essential Components of the Explainer Video

Now that we know who can benefit from these explainer videos and some of the benefits of utilizing them for your needs, it is time to dive into the process of making an explainer video for your needs. Each company will need to make a unique explainer video that will showcase who they are as a business and what makes them so unique as well. This adds in a lot of variety and it is unlikely that you will see two of these videos look and feel exactly the same.

However, no matter the type of explainer video you choose to use, there will be a few components that must show up to ensure that the video will be a success. A professional explainer video can be complex, and you need to have a good plan in place before you ever get the camera ready to role. Some of the different components that you should prepare ahead of time for your explainer video includes:

 

The Scripts

Someone, or more than one person, will need to talk during the video. It is their job to talk about the problem, the solution, and how the solution works. You need to give that person something to say. This will be the script and the narration for the video.

Take your time writing the script. You have a very short amount of time to talk about all of the critical components of the product or service and how it will help the customer. You want to be as convincing and persuasive as possible during that time to get the biggest bang for your buck. It is likely that your script will need to go through a few drafts to make sure it is perfect before you put it on camera.

It is best if you can hire a professional to step in and help you with some of the script writing. They will be able to condense the message to come up with a powerful story and can include the necessary keywords and other phrases that will help the video become a success.

If you are worried about what to say during the script of your explainer video, it is best to let a creative work on it for you. your marketing team may be able to help you find someone to do the work or you could hire a content creator to step in and work with you. Hiring someone will mean more money for the project, but it allows you to get a high-quality script that will take you video to the next level.

 

Sound Effects and Background Music

As you work on your explainer video, you will see that a good deal of the items in the video will be the script and some of the great visuals that you place in of your product. This is just the start to what. You will need to add to your video to make it work the best.

To start, you should consider adding in some background music. This is a unique feature that you can consider in your video in order to add in some of the nuance that is needed to the feel of your explainer video. Picking the right music is going to help amplify how the viewers will react to the video.

Choose the sound effects and the background music well. You do not need to make it overpower the visuals and narration of the rest of the video. And it needs to fit in well. If you add in some music and it feels like it is too overpowering or does not match with what is in the rest of the video, it is better to leave it out rather than try to force it in.

Think about whether it is a good idea to have sound effects in your video or not. This may not be the best option for everyone or for every video. For some of these projects, the voice over will be enough to tell the story, explain the product or the company, and help the customer make a smart decision for their needs.

However, there will be times when it makes a lot of sense to add in sound effects and background music. This can help when you want the pictures to tell the story or when you want to add in a new and interesting element to the whole process. You can work with your production company and experiment a bit to see whether it makes sense for you to add in the sound effects and background music, or if it is better for you to just leave them out.

 

Voiceovers

Depending on how you would like to create your video, it is possible that you will need to add in a voiceover. This is common in both the live-action and the animated explainer videos that you would like to work with. The end goal of this voiceover within the video is to make it sell. Take your time to find the best voice actor who will sound good for the product and can match up with your brand as well. Someone with experience is always best here to avoid sounding cheap and inexperienced.

The voice over for your project is going to be very important. They are the ones who will help to tell the story and can be the exact reason that you are able to share the information that your customers need. The right voiceover artist will help you to reach that goal. Think about the message you would like to share with the audience and then choose a voice over artist who will be able to help you reach those goals.

 

Graphics or Animation

If you plan to make an animated version of this explainer video, then you need to hire the professionals to do the work for you too. While the explainer video is often seen a a great marketing tool, the animated videos will be a part of the digital art field. You need to have it all done professionally or the work you put into the explainer video will fail you.

To help your video to stand out, you need to make sure the animation has a signature look and the animation is as visually pleasing as possible. This is the part of the process that will often take the longest during video production. An animator can’t be rushed and you want to get the highest quality when it comes to the video and its completion.

There are a lot of different types of graphics or animations that you can use in your explainer videos. This is one of the most common methods used for the explainer videos because they are fun and look amazing. Sure, there are times when you will do a live action movie, but graphics are a great way to make a topic easier to understand and to ensure that the audience will understand what you are trying to tell them.

When you create an animated explainer video, you need to take the time to hire the right professional to help make it easier. You can discuss the story that you would like to share with the audience and then work with a graphic artist to decide the type of animation will work the best for your needs.

 

Storyboard

With the script in hand, you will be able to create your own storyboard of how the whole video should go. The storyboard is going to be a rough visualization of the script. The whole point of making this is to let you see how the video will appear visually before you go through the whole animation period. You can work with others on the marketing team to help you create a storyboard and make changes before working with the animator to do the rest.

Get ready for a lot of mess and changes as you make your storyboard. You may start out with one idea of how you would like the video to work, but as you brainstorm and try out a lot of different things, you may find that the original idea is not going to work the way that you would like. There will be many revisions and brainstorming and work to create a storyboard that makes the most sense for your needs.

By the time it is all done though, you will have a full synopsis of your video and how it should work. You will know what to say in the video, what the images will look like, and even the length of the video. But it may take some time to get the storyboard to look the way that you want for the final video.

 

Call to Action

As you go through all of this, take the time to create a good call to action at the end of the video. This is the part where you get to tell the viewer what to do. Do you want them to sign up for your newsletter, become a fan on social media, or purchase the product or service? Then the call to action needs to tell them how to do this. Never end an explainer video without a call to action in place or you are missing out on a golden marketing opportunity.

You do not want to put in all of the effort into your video and then forget to tell the customer what you would like to do. The customer is likely to just lick out of the website or social media page without checking out the product or service, meaning that you missed out on a great opportunity along the way.

Consider what you would like the call to action to do for you. And then add it into the end of your video. This will help you see a good amount of success and can encourage the customer to do exactly what you would like. This will help you see success and get more of the conversion rates that you want.

 

How Much Do Explainer Videos Cost?

With all of the different components that are necessary for making these videos, you may wonder how much creating an explainer video for your business is going to cost. You do have some say in the final costs based on the exact features that you want to add into it, but be ready to save some room in your budget to make sure the video is done right.

It is possible in some cases to create your own explainer video with some online tools, which can help your business save money if it is new or your budget is not very big. But be careful about doing this. While the explainer video can help you stand out against the crowd, doing it the wrong way can also ruin your business and take away some of your reputation.

Many companies choose to hire a professional team to get the video done right, ensuring that the explainer video is done well the first time. When you hire a professional production company to do the work, then the cost will depend on what exactly you put into the video and which company you decide to go with. You can expect that one of these videos can cost between $2000 to $50,000, though the latter is pretty high and includes everything and all the additional features.

To help you determine how much it will cost for your company to create an explainer video, you will have to look at all of the factors on what you would like included. The production price will vary based on:

 

  • How quickly you need the video done.
  • The length of the video. Shorter videos take less time to create, so they are less expensive.
  • Which voice-over artist, if any, you choose to go with.
  • Any of the sound effects you decide to add in. If you add in more sound effects, it will cost more.
  • Whether you add in music and if it is custom or stock music
  • Any illustrations and how complicated they are to draw
  • The type of animation you choose to look at. There are different options here, but the costs will vary based on whether you want 2D or 3D in place.
  • Quality of the work. If you want a complicated and detailed animation style, it will cost more.

You should also take the time to talk to the production company to see what features they offer and what price they will charge. The prices can vary from one production company to the next. Shopping around will help you get the highest quality video for the lowest price possible.

Creating an explainer video can be a lot of fun. It opens up doors to help you explain your products and services to the customer, helping them to understand what you do and how that product or service will benefit them. When you add in all of the necessary components from the start, it is much easier for you to create a video that will increase profits and help you see results.

 

Chapter 4: The Different Types of Explainer Videos

One of the important decisions that you will need to consider when creating an explainer video is what type of video you would like to make. This may come as a little bit of a surprise because many companies don’t realize that there are actually several options in terms of the type of explainer video you are able to produce. Picking out the right one can help ensure that your customers get the information they need and that the video will be as effective as possible.

As you pick an option, keep in mind that explainer videos are going to be a mix of creative design and marketing. This means that there can be a lot of creativity and fun in the video, as long as it has a purpose and helps to meet your goals. You will need to understand your goals and know what you would like the video to do before choosing one of the styles.

But what are each of the styles and which one will help your business to stand out and win with your customers? Some of the best styles that you can choose from when creating the best explainer videos include:

 

Live Action Vs. Animation

The two main types of explainer videos that companies are able to choose from is to either do a live action video or an animated video. These can both be effective for your marketing needs, but they are also going to have a number of unique differences that make them completely unlike one another. They are different In many ways including the way they explain topics, the price to make, and the production process.

Both of these are great options and one isn’t really better than the other. It really depends on which one will work best for your business and product. For example, you should use animation when you need to break down some topics that are considered more abstract. If you need to share some complicated messages with your customers, then animation may be the route to go to help do this.

However, when you are working more on your brand and trying to add more of a human element to it, then you want to lean more to the live-action option instead. Since you are using dialogue, real actors, and other similar items, you are adding a human element to the video, which and really relate back to you. Any time you want to relate back to the audience or bring out some of the emotions, you need to choose the live-action videos.

As you can see, neither of them is really better than the other. It is all about your own personal goals and what you want to see happen inside of the video as well. With a good plan in place and a firm grasp on your brand image, budget, resources, and target audience, as well as knowing what goal you want to reach, you will be able to choose between animation and live action videos.

 

When Should I Do a Live Animation Explainer Video?

While many of the explainer videos you will choose will be done in animation, there are a few benefits of choosing to do a live action one instead. When you create a live-action video, you will need to use real people, which helps the content to become more personal than before. If you have a physical product and you want to really showcase how it works and looks, then the live-action videos are going to be some of the best options to choose.

These action videos are a great way to humanize your business and product, gaining more trust in your brand as a whole. And since nothing makes us want a product than seeing it in the best light possible and live action videos are going to make this a little bit easier to see.

Depending on the goal that you have in place for your video and the outcome you are hoping to achieve, you can do the video on your own or you can hire a professional crew to get it done. Sometimes, you will be able to film on your phone and get a great video in place, something that is just not possible when you are doing animations. While live action may not work for everyone, it can be a great option to help you succeed.

 

Negatives of Live Action Videos

On the other side of things, there are times when you will not want to work with a live action video. If you have a big scope on the project, there will be a lot of people who need to be present in creating the video. You will need to hire a cast, crew, equipment, and more to create the video, which can make the cost go way up.

In these situations, you will find that the live action videos will not provide the same flexibility that you can get with animation. If you would like to add a scene or make a change to a title after filming, it would be expensive because you will need to reshoot everything just to change that scene, while animation will allow you to just throw it all in. You will have to look at some of your needs and see what will work the best for you.

 

The Benefits of Animated Explainer Videos

When we look at an animated explainer video, you will be able to add in a lot of creativity and make anything possible. Even if. You have a very abstract idea, a good animation studio is going to help turn it into an engaging video that others will love to watch. It is also a good option if the topic you would like to explain is more abstract or complicated than what a lot of other industries have.

These animated explainer videos are going to be perfect for simplifying a complex idea or a concept that is more abstract. Maybe you would like to educate someone on how blockchain works, you will have a really hard time doing that with one of your live-action video. However, you may find that animation will be great for the task. Animated explainer videos are often great for the medical field or tech field, or some other types of services.

With this type of video, you will be able to get more options compared to live-action videos. For example, it is easier for you to go through and make adjustments to the video when it is done if you decide that something needs to change. You can also create a few different cuts for social media adds or even change some of the scenes or call to action in the video. The animated video makes it easier than doing it with a live action video, where you would need to reshoot all of the action.

You may also find that the animated video is going to give you a longer shelf life. Maybe you decide to create an animation video to put onto the website, but in two years, you change the price. You can make a change to those few seconds of the video that talk about the price, and continue to use the same animated video as before. With a live-action video, you will have to reshoot the whole thing in order to do this.

 

Are There Negatives to Animated Videos?

While there are a lot of benefits that come with an animated video, there are going to be a few things that are missing out these videos, which means that they will not be the best option for everyone. The biggest issue is that the human touch is missing when you choose to go with animation.

Live action is going to relate better to the customer and will make it easier for the customer to identify with. No matter how well it is designed, it is hard to relate back to the animated character. If you would like to show the product or service in the best late or you really need to relate to the customer, then the live-action will be better compared to the animated video.

 

Which One is Best?

No explainer video guide would be complete without answering this final question; is a live-action video or an animated video the better choice? It will all depend on what you are hoping to get out of the process. If you would like to get something that will be a better return on investment and can last a long time, something that helps to really showcase a complex product or topic, and something that allows for a lot more creativity than other options, then the animated videos are some of the best choices out there.

On the other hand, there are times when the live action video is going to be one of the best choices for you to go with. When you want to showcase your product or service in the best light or you are hoping to get more of a personal edge with some of your customers, helping them to relate back to your business, then the live action will be able to do this a bit better than the animation. It will all depend on what your goals are for the explainer video and what you are hoping to accomplish.

 

Whiteboard Animation

The neat thing about these explainer videos is that you are not limited to just two options. If you think you need something other than live action or animation, there are some options that you can choose as well. Whiteboard explainer videos will be black on white videos. The graphics are not going to be that in-depth as some of the other animations, but the goal of them can be a little bit different.

The main purpose of using the whiteboard animation is that you will use visuals to help explain a topic, but you want to make sure the viewer spends more time focusing on the topic, rather than the visual. This one will lend itself well for educating the viewer about your business or the product or service that you want to share with them.

 

Kinetic Typography Animation

When your focus is on social media and reaching your customers through your different social media channels, then you need to consider whether kinetic typography animation. It will focus quite a bit on the stunning transitions and some fonts that will capture the attention. It is really good at bringing boring text to life on the screen.

These videos will often have some narration that go along with them, but they are designed in such a way that the customer will be able to understand the video and what it tries to explain, even when they need to keep the sound off. It is very text heavy, but it does it in a way that works like animation and can showcase the information that you need in an engaging manner.

 

Screencast Animation

This type of animation is going to utilize some of the work on your computer and then add in some audio narration as well. This animation will often use the feature of screen captures to create the video, and then there will be someone narrating the information and what is going on in the background.

This is a form of animation that is often reserved for SaaS businesses. It allows them a simple way to show the interface of their app or to provide viewers a guide on how to use the app or the feature. When there are a lot of complexities to the product that you would like to sell and you worry that customers will be confused on how to use it, you will be able to utilize the screencast animation option to help you get the work done and create a great video.

 

Motion Graphic Animation

There are different types of animation that you can choose for your explainer video. This can make it more exciting for you to choose one that will portray your message the best and helps garner the attention that you want. Another type of animation that you can consider for your explainer video includes the motion graphic animation.

When you work with a motion graphics animation, you will find that the explainer video you are able to create is very fluid. It works on a lot of different industries, which can make it a lot of fun. Motion graphics will refer to animated graphic design. What this means is that they are pieces of digital footage or animation that will help create the illusion of motion on the screen.

It is common for the graphic designer to combine this together with audio to really make a great project as well. You can consider using motion graphic videos to help with:

 

  • Outlining facts and helping to illustrate a point that you would like to make.
  • When you can cut out some of the narrative or the complexities that come with storytelling.
  • They are a visual aid that will help to teach some harder to understand ideas with the help of visuals.
  • If you would like to highlight the emotions of a story, you may want to go for other motion graphic elements combined in here too.

Motion graphics show more movement than you would see with the typical animation, but this is part of what makes them such a powerful element to add into your explainer video. For many business topics, they can simplify things and help you see the best results.

 

3D Animation

While it is possible to make a great explainer videos with 2D animation, you will find that an explainer video that has 3D in it is fancier and more sophisticated. If you would like to showcase an object from different angles, this animation is going to be a great option to choose. The biggest issue to choosing this one is that it is going to be more expensive.

While there are many different types of animated videos you can choose when you go with an explainer video, the 3D video is going to take the images to the next level, providing you with some high-quality videos that really beat out the rest. You will be able to use this to help showcase a product, especially if you think the design and some of the features will really help sell that product.

 

Silhouette Animation

The final type of animation that we will take a look at is silhouette animation. This one will focus more on characters, utilizing some dark silhouettes against a contrasting background. This one is going to be a great option because the viewer will be curious about the information and what is in the video from the start.

This one really is unique, something that the customer is not going to see all the time. Which will help make it more effective if you are able to make it work for your needs. Your production company will help you see whether this is the right animation to help you create a great explainer video.

Each of these video styles will help you to get some great results. They are great at taking a complex idea and turning it into something simple that the customer will be able to understand. When you know your target audience and what they are looking for, you are better able to understand how these videos will work and can choose the style that works the best for you.

 

Chapter 5: Getting Started with Your Explainer Video

Now it is time for this explainer video guide to get into some of the fun stuff when it comes to creating one of these videos. You should have a good idea of the benefits of explainer videos and an idea of what you would like to put into the video as well. Maybe you have talked to some of the graphic designers you would like use and come up with a script and other components to get things going. You should also have had a chance to look at the different types of explainer videos before you get started.

As a marketing tool, you need to make every second count on your explainer video. This means that you need to plan ahead on a few things before you jump right in. A good explainer video is going to get you ahead and will help you to reach your customers in new and innovative ways. A poorly planned explainer video will leave you scrambling and may actually hurt your reputation.

There are a few steps that you need to go through to ensure that you make the perfect explainer video and that you can use this as a tool to help you get ahead with your customers. The three main phases that come with creating one of these videos includes:

 

The Pre-Production Process

While you may be eager to just jump right in and start creating the video, it is time to do a little preparation first. The preparation may not be as exciting as the rest, but it helps you make sure that everything goes well and can prevent some common problems in the other steps. Reign back the excitement a bit and make sure that every aspect of the video is planned out.

There are a lot of things that you will need to plan out and prepare for in this part of the process. First, you need to complete some research. Think about wo will be your target audience for the video and what they would like to see. The video you make for 25 to 35 year olds will be different than the video that you will make for 65 year olds. Think about some of the recent trends in the market and determine whether they will fit in with your product or services. Take a look at what your competition is doing and see how you can innovate it to make it better.

With the research done, it is time for you to move on to defining your goals. What do you hope to achieve with this explainer video? Would you like to get more sales or have more people sign up for your email list or newsletter? Are you trying to get social media followers? There are different goals that you can choose from with the video, but make sure to list them out to help direct your explainer video.

The next task on the list is to establish your budget to spend. Each company will have their own budget for this video. While it would be nice to spend however much you would like on the video, this is just not a reality for most companies. Sit down with the marketing team and determine a fair budget that will allow you to get the video done without blowing a lot of money.

With the budget in place, it is time to start thinking about the equipment you need and where you would like to film the video. The exact equipment that is needed and even the filming location will depend on what you decided for a script, but you need to scout out some locations and make agreements to use those spaces. Reserve enough time to use those to ensure you can get all of the shots that you need.

As you work through pre-production, you also need to work on the concept of the video and what you would like to see happen. This is going to be a team effort between your business, your marketing team, and the production company you hire to get all the work done. You may need to spend a few days or longer discussing what will work and what won’t to come up with the best idea.

At the same time as idea talks, you will start to write the script. What information do you need to share in the video to consider it a big success? Will there be more than one person talking or will you have a narrator over the whole thing? This will all depend on the exact concept that you choose for the video, but these are all important topics to spend time on and you can work on writing the script at this point too.

 

Production Process

The pre-production process is going to take some time. There are a lot of plates that need spun during that time and it all needs to come together before you can enter into the production phase. Once you feel like a lot of the preparation is done and you are ready to proceed, you can move into the production phase of the process.

During the production phase of this, you will work on visualizing your ideas and getting them to come alive in your video during the production process. In this process, you will need to bring everything together and work on the video. Your actors need to be there, the equipment, the crew, and all the props. And it all needs to be there on location, ready to put in the work.

Things may work a little differently if you plan to make an animated explainer video instead. This one will have you working with animation and graphics more than live-action, and the location won’t be as important. But you will need to work with the voice-overs on the video to get them to record and have it match up with the images on the screen well.

During this phase, you are likely to take a backseat more and need to let the production company do the work if you hired one. They have the expertise to do the filming and get the work done for you as quickly as possible. They can handle the filming and the animating, the sound and music effects, and any of the necessary voice-over recording.

The production process does take a bit of time to accomplish, but since these are shorter videos, it may seem like you spend more time in the pre-production and the post-production. If things go well, you may be able to get the production recorded and ready for post-production relatively quickly.

 

Post-Production Process

Now it is time for us to move further into the process and make our way into the post-production phase. All of the work that you get done in the production process is a great start, but now it is time for you to move onto the post-production process as well.

As you were working through the previous phase of production, there was a lot going on all at the same time. With all of this chaos, it is possible that some details that you needed put into the video were missed. For example, you may not have noticed that the audio mixing is a little off or that there is some coloring in the post.

This is where the post-production phase will be useful to helping you get the right results. In this step, you will take all of the footage that you filmed or all of the great animations and you construct them together before adding in the final touches, all of the elements that really help the video look professional and pop.

In some cases, it is just about cleaning up some of the issues that appeared during production. In other cases, you may need to add a few more special effects or change up a few minor points to make the final product look polished. This is like the editing phase, where all the extras and mistakes are taken out so you are just left with something that is really amazing. In some cases, this is the phase that will take the longest because you will want to search through the video multiple times to ensure it looks amazing.

While many people only think about the production phase of their explainer video, there is so much more that has to happen in the process to make it successful. You can work with your production company to ensure that all three phases are done well and you get the best video possible.

 

Chapter 6: The Best Platforms to Post Your Explainer Video

Once you have created your own explainer video, the next step is to figure out where you would place that video so your customers are able to see it. There are many places where the explainer video can be placed, including social media and your website, and the final results will often depend on what works the best for your business and where you think your target audience will go to learn more about you.

A good first step here is to understand all of the different platforms. This will help you get a better idea of the benefits of each one. From there, you can determine where you should put the explainer video to get the best results. As you make the decision, remember that this is not a one size fits all kind of idea. There isn’t one platform that will work the best for everyone involved. Instead, you need to know your business, your industry, and your target audience and then make a decision based on that.

There are several platforms that you can use to help make your explainer video be right in front of all of your customers. Some of the best platforms to utilize for this include:

 

Your Business Website

When you want to make sure that potential customers are going to see your explainer video, placing it on your own business website is a good decision. Your website is already acting as your 24/7 stores, helping you to make sales any time of the day or night. And since many customers will want to look at the video and make a purchase, it makes sense that these two things should be placed close together.

When your potential customers are looking for a product that you offer, or they are looking for your website in particular, they are going to search online and will hopefully end up on your website is you do your SEO well. Adding this type of video to the website will not only boost the amount of traffic that you see and help you rank higher on different search engines, but it gives an uncomplicated way for the customer to better understand your business.

Many companies who choose to do an explainer video will want to improve their ranking on Google and other search engines. This can make it easier for their customers to find them and gives them the best results possible in terms of marketing and increasing your online reach. Utilizing different SEO tools on your website will make it more likely that you will rank highly on Google.

You will find that an explainer video, when combined together with some of the other SEO tools, will be a great way to help you improve your SEO and rank higher in search engine results. If your competition is not utilizing an explainer video, then you have a higher chance of ranking within the first few search results online.

In addition to having the explainer video in place, you need to have a few other important pages on the website to help it succeed. Options like your landing pages, homepage, About Us page, and FAQ page will do a good job of helping out with this quite a bit. Make sure that you create high-quality pages with good content and the right keywords to help you be successful with this SEO.

Those are some of the most essential pages, the ones that your visitors are going to look at when you look through their website and want to learn about your business. When you create these well and add on the best explainer video that you can, it will improve your SEO and help you succeed. Consider adding the explainer to your website to make it easier for your potential customers to find it.

 

E-Commerce Platforms

As a business, there are different ways that you are able to sell your products and services. Many companies are going to have their own online store or another type of e-commerce platform to help make this easier. They are able to send their customers to this platform and make a sale without a lot of extra work.

If you already have your own e-commerce platform, you should consider whether a good explainer video to give potential customers insight into their services or products, how they work, the benefits the customer will get out of using these, and what it will look like when it arrives to the customer.

Having one of these videos right at the top of your e-commerce platform can make a lot of sense. They will display your voice, your face, and your business in a way that is difficult to do through other methods that you can choose. It adds a bit of personality to the whole website, and can make it easier for the customer to purchase from you, rather than clicking out of the website.

Many e-commerce websites will just have some boring text at the beginning of the platform. This may have worked in the past, but it is a bad idea to use it now and it is often not enough to help you see results. Your customers want to form a connection with your business before they make a purchase, and having the explainer video is one of the best ways to get that done.

 

Through Your Email Chain

Email leads can be a great way for you to increase profits and tell your customers all about the promotions that you have at any given time. You need to be able to send out engaging emails that will tell the customers valuable information and can get them in the door to work with you. If you struggle to maintain your leads, to grow your mailing lists, or increase your open rates on the monthly newsletter, then it is time for you to see whether adding explainer videos to some of your email marketing will help you be successful.

Many of your customers receive countless emails on a daily basis. They are bombarded by all of these emails and they do not want to see another mediocre or boring email show up in their inbox. This means that you need to find a way to make your emails stick out from the rest of them. Sending the traditional email that is full of long text is going to get you ignored. But adding in the explainer video will make a big difference.

When you add in your well-done explainer video to some of your email newsletters, you will allow the subscribers a way to digest your message faster and more effectively than any other information that you choose to send. These videos will be able to make the email stand out from the crowd and will increase the chance that the customer will click on your links and make a purchase.

If you already have an email list, then this makes perfect sense for you to send your explainer video through it as well. You already have an audience of people who are interested in your information and what you want to share with them. Why waste this valuable resource by not sending the video to this group of people?

 

Social Media Platforms

Your company likely has its own social media page that you are using to work with your customers. Companies have recognized how important it is to utilize social media to help them get ahead and interact with their customers. This is a fantastic way to work on your reputation and connect with the customer in a way that your website just can’t do.

When you are looking to interact more with some of your potential customers, expand your reach, or boost your presence online, then you can use social media to get this done. And leveraging your social media platform to place the explainer video on it can make a big difference in how successful way to do it.

There are a lot of ways that you can do this and many platforms where this is going to be successful. To start, you should consider utilizing YouTube. This is the ultimate social media when it comes to videos of all kinds, and having your own YouTube channel to place explainer videos and other important information will make a big difference. And with 5 billion videos being watched each day, this is a great place for you to put your explainer video to make a splash.

YouTube is just the start of what you can do with your social media utilization for your explainer video. Facebook is another great spot, especially if you have a good following on your account already. It is estimated that 500 million viewers are watching 100 million hours of video on just this platform each day. And you will be able to utilize Facebook ads to help expand your reach with the video too.

While it may not be the traditional choice or the first one that you may choose to go with, you shouldn’t overlook Instagram and all that it offers to you. Instagram is going to be great for images, but 70% of users on this social media account are going to watch video content as well each day. This is often in the form of Stories, so you may need to change up the way that you present the information, but it can help you succeed. With a little bit of creativity, you will be able to get your video on there and share information with your followers.

It is even possible for you to work with LinkedIn. This is a very professional website where you will be able to put the video on your business page. You can get other companies to help share the video, which will put it in front of more eyes than before, and hopefully in front of the right customers at the same time. When it comes to B2B explainer videos, the LinkedIn platform is one of the best options to choose.

And finally, don’t forget about Twitter as a social media. It is estimated that there are 1.2 billion video views on the Twitter platform each day. And it shouldn’t surprise any business that video is the best content type to put on the platform.

While you do not need to have an account on each of the platforms, you will find that adding the explainer video to any of the social media platforms that you have will make a big difference. You will be able to place the video right in front of your customers, who are already looking at your content. And if you can get them to share that video with other friends and family, helping get it in front of more eyes.

 

Chapter 7: Best Tips to Help Make an Explainer Video

As we’ve discussed in this explainer video guide, creating an explainer video is going to be a great option to help you to showcase your business and some of the products that you would like to sell. When you can create a high-quality explainer video, you can really take some complex topics and make it easier for the audience to understand what is going on. But if you have never created one of these videos before, you may be lost at where to start and how to get all of the work done.

Creating an explainer video does not have to be overly difficult, but you do need to have a good plan in place to help you take the reigns and get it to work. Keep in mind that what works for someone else may not be the perfect solution for you. That is why we are going to spend some time taking a look at some of the best tips that you can use to help you reach success and see your explainer video meet all of your goals.

 

Start with a Problem

The goal of the explainer video is to convince the customer to click on it, listen through the whole thing, and then hopefully purchase the product. If you are lucky enough to get the customer to even click on the video, then you need to ensure they will not be disappointed by what they see. These videos are short, but that does no guarantee that the customer will sit the whole way through to hear your message. That needs to be the goal.

One of the components that needs to be in the video to ensure the customer will listen and continue all the way through is a problem. Start out the video with a question, or you can highlight out a specific problem that you notice your audience is facing right now. The point of doing this is to build up some of that emotional connection, making your company, and the video, more relatable.

By stating the problem, you show the customer that you understand their pain points and you want to help. You can then move into some of the ways that you can help address that pain point and how your product or service will help.

You do not want to start out the video with a lot of hard-selling lines. These will actually turn the customer off and they will stop watching the video long before you get to the solution. Make it your goal to find the pain points of the customer and then provide the easy solution, your product, that will make it go away.

Make the Video All About the Audience

As a marketer, and your explainer video is all about becoming a marketing tool, you may have a lot to say. You are excited about your business or your product and you want to cram it all into the video to make sure the customer doesn’t miss out on anything. But, you have to remember who is watching the video. It is the customer, not you.

Your customer does not want to click on the video and listen to you brag about yourself and your product. Sure, you have something amazing to share, but that doesn’t really provide a lot of value to the customer along the way either. It is better to change the focus and make it more customer-centered to ensure the customer enjoys it, finds it valuable, and does not choose to click away from it.

Take some time to research different explainer videos in your industry. Take notes to see what you liked about the video, and what wasn’t the best about a certain video. You should be able to see a trend emerging as you watch more of the videos. You can use some of the components you like to help make sure that you are creating a video that will be all about the audience.

Another thing to consider is putting yourself in place of the customer. What do you think you would like to see in an explainer video if you were being asked to make a purchase? This can help direct some of the things that you add into the video and can change the perspective to make the best video possible.

The main goal of creating this explainer video to put on your website or social media page is to connect with the customer and convince them that you have the best solution for some of their major pain points. Doing your research and figuring out what will work the best for the customer can make a big difference in the type of explainer video you make and whether it will be successful.

 

Focus on the Benefits, Ignore the Features

Your customers do not want to see a long list of features show up on the video. Even if your product has a ton of neat features that were not present on past products or anything that the competition offers, listing out the features doesn’t really tell the customer much. Instead, you need to focus on what the customer will get out of the product if they choose to purchase it.

To do this, you need to talk about the benefits. How will this product or service, or even your business as a whole, benefit the customer if they choose to use it? You can talk about the features, but make sure that you list out how that specific feature is going to be beneficial to the customer when they purchase to you.

The idea here is to not just list out a lot of boring features. And in some industries, the features may be great, but the customer will have no idea what some of the features even mean. Instead, you want to turn the focus around to describe exactly what the customer would get by using that product.

 

Pay Attention to the Audio

Many of these explainer videos will have audio in them. This can help explain what is going on and can tell a story unlike any other method. While the visuals of the video will be important, the story that you tell can be important as well. You will not have the impact that you want if the audio quality of your video is low.

Audio elements of the video, such as the voiceovers, sound effects, and background music, will be just as important as all of the visuals that you decide to put into these videos. Both visuals and the audio need to work together, balancing out with one another to help make sure that the story is able to flow smoothly together for the best results. If one or the other of these does not work the way that it should, you will have a low-quality video.

Nothing will ruin your video faster than having poor audio. Even if the audio issues are only for a few seconds, the viewer will notice and you will turn away a lot of potential customers. Sure, the visuals are an important part of the process, but if the audience has no idea what you are talking about in the video, then you have missed your goals.

Always check how the audio sounds before you post a video to your website, especially when it comes to an explainer video. Invest in a good sound system or work with your production company to ensure that your audio is crystal clear the whole time.

 

Have Some Fun

The most important thing that you can do when making your own explainer video is to ensure that you have some fun with it. Customers can tell when the company responsible for the video truly enjoyed the work they did or was just putting it together out of obligation. And you can probably guess which one the customer will respond to the best. This should not just be another marketing technique you throw out there, it should be something you enjoy creating for the customer.

You have a lot of freedom when it comes to creating a high-quality explainer video for your customers. When you do it well, you can stand out from the crowd and make sure that your customers understand more about your business and some of the complex products and services that you sell. You can even add in some humor into the video can be a great way to make it fun, both to make and for others to watch. And it helps you form a great connection with your customer.

If you do decide to use humor on the video, be careful with the actual message that you send. Not all humor will be enough to boost the performance of your video. If you get the humor wrong, it can actually harm your reputation and turn a lot of customers away. You need to make sure that the humor is actually funny, that it matches up with the industry you are in, and that it is tastefully done. Hiring a professional to add in the humor and help you with this is the smartest option.

When you follow all of the steps above, you will be able to create a great explainer video that meets all of your goals. It may take a bit of time to make all the components come together, but it will give you the great results you need.

 

Chapter 8: Do Explainer Videos Work?

We have taken some time in this explainer video guide to talk about the benefits of an explainer video and some of the different steps that you can take to create a successful video that will put your business on top in no time. But before you jump in and spend all of the money on these videos and all of the time, you want to make sure that the videos will actually be successful or not.

The best way to see whether explainer videos are going to be successful or not is to take a look at how other companies use them and whether they saw success or not. Some examples of how explainer videos will work for other big names in the world include:

 

Crazy Egg

Crazy Egg is one of the companies that has been able to work with explainer videos in order to draw customers in and help explain what the business does to help out customers. They created a heatmap tool, a type of software that can be useful, but for which many customers do not understand how it works. Rather than just hoping that the customer would figure it out and purchase the software, Crazy Egg decided to add an explainer video to the mix to help customers better understand the product.

To do this, Crazy Egg invested in an animated explainer video that works with a combination of screencast animation and motion graphics. They then took that video and placed it onto their homepage, making it easier for the customers to find the video and better understand what the heatmap tool was all about.

The main purpose of this video was to show the customer what the heatmap tool was and how they could use the product as well. This helped customers understand whether they would be able to use that tool or not.

It proved to be a very successful move for Crazy Egg. This video alone was able to help the company increase their rates of conversion by 67%, which meant that they were able to improve profits by $21,000 a month.

 

Rypple

The next company on the list that has been able to use explainer videos successfully is Rypple. Rypple is simply a social performance management tool that companies are able to utilize to help them increase their conversions by getting more people to sign up for a free trial. They can provide a lot of great tools to a company, but the company needs to know about them first and see some of the benefits of working with these tools.

Rypple did things a little bit differently when they chose to make an explainer video. They still used animation, but they did it in the whiteboard-style instead, helping them to achieve the goal. They did a bit of A/B testing with it to compare what seemed to work the best and where to place the video to get the best results. With that testing done, they decided that placing the video onto one of their landing pages gave them the best return on investment and helped them reach more customers.

Adding an explainer video onto a landing page can make a lot of sense. It is effective because it helps the customer gain more trust in you and usually when a customer lands on that page, they are looking to make a purchase anyway. If you place the video explaining the product or company right next to a “Buy Now” “Sign Up” or “Subscribe” type of button, then the customer is more likely to do that action and that is exactly what Rypple saw happen with their explainer video.

So, how successful was Rypple with their explainer video? After placing the video onto their landing pages and letting it get to work, they were able to see their conversions go up by 20%. This led them to higher profits and more customers sticking around to use their profits on a regular basis.

 

Dropbox

Dropbox has certainly worked hard to make a name for themselves as a cloud-storage solution that anyone is able to use. In the beginning, they were just a small business, struggling to explain more about their services and what they were able to offer to customers, and why this was beneficial to customers as well.

When Dropbox first started, they only had two elements on the website total. They had a 120-second explainer video on the website and a download button for customers to click on when they were done. While the video was a little longer than is typically recommended for this kind of thing, it helped them to really tell customers what to expect on the website and why they should try the cloud-based storage.

The explainer video also wasn’t overly fancy either. It cost the company less than $50,000 with cut-out animation, stop motion, and simple narration thrown in. Even though it did not cost the company too much to make, it increased conversions by 10%, which led to $48 million in extra revenue for Dropbox.

The company is now known throughout the world, with more than 100 million people using their services on a regular basis now. It is a household name and even if you do not personally use it, you likely know a lot of people who do. A simple investment in an explainer video was enough to make this a successful option for the company.

These are just a few examples of the different companies who have been able to utilize explainer videos and get the best results. They were able to use animation out of these situations, but there are times when making a live action video was a smart decision as well. You will need to take a look at how you can utilize the benefits of an explainer video and see whether it makes sense for you to do animation or live action and then figure out the best placement and message to add into the video as well. When you are able to do this, you can get all of the great benefits of an explainer video for yourself as well.

 

Conclusion

There are so many reasons that a company will choose to create their own explainer video. Whether they have a complex new product or service that they would like to share with the world, they want to improve their sales and SEO, or they are hoping to improve their own reputation, they will find an explainer video is a great way to reach all of those goals and so much more.

Creating an explainer video can seem like a challenge. Many companies may have heard about these videos and are intrigued, but they are not certain about how to get the ball rolling and what steps they need to take to truly become successful with their goals. This guidebook worked to help you further understand more about the explainer video and help you to get one done of your very own.

There are a lot of components that need to come together for your explainer video. You need to have a good understanding of how this type of video works, why it is important, and what your overall goals for this video are all about. Once that is ready, you can jump right in and start to create one of your own.

The main goal here is to make sure that you create a video that works for your industry and your target audience as well. There are so many different ways that you can make one of these videos and have it become successful. Bring out as much creativity as possible, rather than sticking in a box and hoping it all works out. And never do something that the competition does it just to keep it simple.

The explainer video is a fantastic marketing tool that will get you noticed by the customer and will increase profits and company reputation. And the steps that we have discussed in this explainer video guide can help you reach those goals and see some amazing results as well. Have fun with the process and see how amazing it can be for you to create your own explainer video.  If you need assistance with explainer video production, don’t hesitate to contact us at Gisteo.

 

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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