Marketing is one of the most important business functions. To reach the target audience, generate leads, create a brand presence, increase sales and profits, and more. Marketing serves various purposes for a business. Hence, investing in the right marketing method is essential.
With easy access to the Internet, online marketing, especially video marketing, has gained rapid momentum and exciting response from the audience. Hence, it can be one of the marketing methods to invest in.
As previously suggested in our blog, live-action or animated explainers videos gain more attention from the audience. Both these types of explainer videos can communicate complex ideas in an engaging and fun way.
However, making these explainer videos require expertise, and having a professional explainer video production company with you will be beneficial.
Here are 5 tips to help you choose the right explainer video production company for your business and its marketing needs.
Tip1: Company Portfolio and Background
If you have shortlisted a few explainer video production companies, you must start by checking their portfolio and background. This will give you an insight into the experience and expertise of those companies.
Ask them critical questions, such as how many explainer videos they have produced previously. Which industrial sectors do they work for? Does their team have the required experience and expertise to create an explainer video? How many people will work to make your business explainer video?
A company with a strong background and experience will answer all these questions and more without hesitation.
Tip2: Your Budget
Different explainer video production companies will provide their services at different costs. Hence, calculating your budget to understand how much you intend to spend on this service will help you choose the right explainer video production company.
Tip3: Work Process and Communication
A good and experienced explainer video production company will always be transparent with their work process and communicate openly. They might ask and understand your requirements for an explainer video. They might provide you with a questionnaire to get the tiniest of details to work on your explainer video.
They will provide several video ideas, editing options, quick responses, and more. An experienced explainer video production company will consider creating a brilliant script and choose the voiceover, characters, design, and more such factors.
Tip4: Reviews from previous clients
Before choosing any explainer video production company, try to gather as many reviews and feedback as possible. This will give you an idea of how the company has performed in the market while working with other clients.
Don’t take reviews and feedback lightly. If you find a negative comment about the said explainer video production company, determine whether the negative comment affects your requirements.
Tip5: Performance Metrics
Analysis of previous explainer videos produced by the company will tell you whether their produced videos work and bring results or not. Check the number of views, likes, shares, and comments, check the conversion rate, and check the social media or landing pages the previous videos are published on.
Are you satisfied with the way previous videos have performed, or do you need something more?
Finding an explainer video agency can be difficult amongst the pool of several options available. These 5 tips will certainly help you find one.
If you want more information regarding explainer video production, you can get in touch with us at Gisteo. We are amongst the leading explainer video production companies providing animated, whiteboard, live-action explainer video services, and more.
Contact us now to know more.