Video Marketing

Storyboard: Why You Should Create One for Your Video?

By December 26th, 2022 No Comments

Are you in the process of developing a video marketing strategy for your brand? If so, welcome on board the bandwagon of several other brands using video marketing to increase their brand presence, lead generation, and conversion rates. 

Now, video marketing certainly includes developing an idea for promotional video production and developing the video itself. But one of the critical elements of video production planning is developing a storyboard. 

Storyboard: What is it?

In simpler words, a storyboard is a complete plan and outline of how a video will be shot. It is an overview of different aspects of the video production process. 


A storyboard will typically have pictures or illustration squares detailing the whole video, shot by shot. It will also have specific pointers regarding each scene such as the lighting angles, the script being said, and more.

A storyboard is essential to understand what needs to be done to create the desired video and how it must be done accurately. 

Why Do You Need to Create a Storyboard?

Surely, a storyboard will give you an overview of video production. There are other reasons why you should never skip creating a storyboard. 

  • Streamline Your Team

Whether you are creating a demo video or an animated explainers video, you will have different people on the team bringing different expertise to the table. You will have a director, designer, light technicians, artists, and more on your team. 

A meeting with all of them while showing your storyboard will help streamline everyone and bring them on the same page. They will know exactly what needs to be done to shoot the video accurately. For example, the designer will know the exact frame length for each shot, the light technicians will know the lighting angles needed during the video shoot, and more. 

  • Stakeholders Buy-Ins
Stakeholders Buy-Ins

Having a storyboard will remove all questions that your stakeholders might have about promotional video production. With a storyboard, you don’t need to separately explain each segment. Your stakeholders can see it play in real-time. 

You also don’t need to explain the need for certain elements in the video. They can see for themselves through your storyboard how each element is critical to the video. They will appreciate the effort and pay up. 

  • Easy Communication

Having a storyboard allows you to easily communicate with your team. Since your team will know how to proceed with the video production, discussing the elements while video production is in full swing becomes a lot easier. 

Also, you will be able to calculate the video production costs effectively, defining a budget. Moreover, having a storyboard also allows you to quickly modify or improve the project. 

High angle view of creative team sitting around table discussing business ideas. Mixed race team of creative professionals meeting in conference room.
  • Save Time

When all the discussions regarding the video production process and requirements have been done during the storyboard stage, it will save you so much time on unnecessary discussions later. 

Also, with the storyboard, you will be able to identify your mistakes and correct them on the go. This will save you time and money in the long run. 

Bottom Line

Promotional video production can be a difficult and tiring process for everyone involved. However, with a storyboard, you can simplify the process for everyone involved in video production. 

At Gisteo, we begin our process of explainer video production by understanding your requirements, developing an idea, and building a storyboard. This is followed by video production, editing, publishing, and performance tracking. As an explainer video agency, we have experience working with different businesses for video production services. 

Contact us now to know more.

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising, Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale (in moderation).

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