Animated videos have always been favored by the audience. Whether it is an animated movie or cartoon, people of all ages and genders like to watch them.
And hence, integrating animation into brand marketing has opened numerous doors for businesses of all sizes and industrial sectors to promote their products and services. Promotional video production has since then gained rapid momentum.
However, there is not one type of animation. There are myriads of different types of animation to choose from. And trust us, there is an animation style for each brand and its brand message.
So, let’s get started.
Let’s start with traditional animation. This is the first ever style used by animators to create early-stage cartoons and videos.
In this animation style, each frame is drawn with incremental changes. When the frames are continually flipped like a flipbook, it gives the illusion of motion. Hence, it is also known as flipbook animation.
Using traditional animation offers more control over the overall process of creating the animated video. However, this is a time-consuming and labor-intensive style of animation. Hence, it is less favored in the present times.
If you are creating a “how-to” video or demo video for your product (especially a mechanical product), using mechanical animation will be a good choice. It is a type of 3D animation that requires you to make a 3D model of the product.
Once the 3D model is made, you can use it to show what your product is, how it works, and how the customer should use it for the best results.
This is an enhanced version of traditional animation. The animators will draw each frame of the scene over film footage. This provides the animation with a realistic appearance with the effects of hand-drawn drawing. The animation offers you a precise and detailed video. It is a great choice if you are making videos to promote your services such as party or event management.
The drawback of using rotoscope animation is the time and fine animation skills it needs. It is highly time-consuming and if there is a mistake in drawing, it can’t be corrected easily.
Claymation (Clay Animation)
Wallace and Gromit, the beloved Aardman characters, are a result of Claymation. If you don’t know these characters, a quick search on the Internet will give you the results.
These characters have been brought to life using Claymation. With the right skills, you can create an awesome Claymation video. It offers a distinct and unique style to video that ends up giving beautiful results.
But it is extremely time-consuming to create a Claymation video. And lack of skills can result in botched videos.
If you want to keep your cartoon explainer video minimal and want to focus only on conveying the brand message, you can choose typography animation. This type of animation uses data and words during animation. It can be coupled with a voice-over. You don’t need any complex characters or effects to make a typography-animated video.
However, the drawback of typography animation is that you can use it to only convey a single message. If you have multiple things to convey, using too much text and data can get confusing. It also lacks visual appeal due to a lack of animated characters and effects. Typography animation is not for every brand!
This is a timeless animation style used by numerous small and large businesses. In the whiteboard animation videos, the explainer will physically draw everything on the whiteboard. This is a great approach if you want to convey a complex message or product.
Whiteboard animation is another favorite when it comes to making demo videos. It is one of the best animation styles when you want to tell a story. Brands always keep coming back to this type of animation style.
Text, graphics, and shapes! These are a part of motion graphics animated videos. This type of animated video style is exactly opposite to traditional animation. This style doesn’t use elaborate characters but uses text, graphics, and shapes to tell a story.
This is also a minimalist approach to creating animated videos. Several major brands such as Slack, Shell, and more use motion graphics to bring life to their story. These animated videos are extremely easy to understand by the viewer.
Live Action with Animated Characters
Are you confused between using live action or animation for your brand’s video marketing? Why not use both?
Yes, that’s right! You can use live action with animated characters to convey your brand message. You only need to make sure this style matches your brand’s image and requirements.
In a live-action with animated characters video, the animation is layered over the live action video footage. It can be a fun way to integrate the different elements of both video styles.
This allows you to tell the brand story uniquely and distinctly. However, you must make sure you have the budget to invest in both types of video styles.
Stop Motion Animation
This is a type of traditional animation and has been around for years. In stop-motion animation, small objects created as a drawing or 3D models are moved in smaller increments. Each increment is photographed and joined together to give the illusion of movement.
Big brands like Honda Motors have previously used stop-motion animation to showcase how the brand started with just a dream and is now part of different industrial sectors.
However, as with any animation style, stop-motion animation takes a lot of time to produce. And each frame must be perfectly photographed and joined together to give the right effect.
If you aim to create realistic settings, objects, characters, lighting, and textures in your animated video, you can choose 3D animation. This type of animation allows you to add the third dimension to the video.
Most animated movies you see these days are made using 3D animation techniques. This animation style helps you to add depth to the video making it easier to connect with the viewer. Brands like Heinz have used 3D animation in their adverts.
Keyframe 2D Animation
If you want to reduce the time consumed to create stop motion animation, you can use Keyframe 2D animation. This type of animation allows you to use a computer to render the keyframes in the video. This reduces the time required to photograph each frame and join them to give a feeling of movement.
Keyframe 2D animation also makes it easy for brands from different industrial sectors to use this animation style for brand promotion.
So, there you have it! All the animation styles you can choose for your brand based on your message, budget, and resources. Each animation style has its own benefits and drawbacks. Choosing the one that suits your needs is critical. However, one thing is for sure, animated brand videos will always be the favorite of the audience.
If you want more information regarding animated brand videos, get in touch with us at Gisteo. We are a prominent animated explainer video agency in the region that has collaborated with several businesses to promote their products using animation. We have the right expertise and experience to create an animated video for your brand.
Contact us now to know more.