Introduction
Animation is the art of bringing life to inanimate objects or characters. In its most basic form, animation can be created by simply drawing or painting on a piece of paper.
But it has evolved into so much more than that – now, it’s possible for any business owner to produce high-quality animated video content as part of their marketing strategy. This means that if you’re not incorporating explainer videos into your marketing efforts yet, then you should definitely consider doing so in 2023. Let’s further explore why animated explainer videos matter more than ever in 2023.
Animated explainer videos are much easier to digest than text-based content
If you want to convey a complex idea, animated explainer videos are a great way to do it.
Humans are visual creatures, which means that we learn best when we see things in action rather than read about them or hear about them in person. Animated explainer videos don’t require much effort from the audience because they can understand the message quickly and easily through visuals alone–no need for lengthy explanations or heavy reading!
Animated explainer videos build trust with potential customers and other stakeholders by showing off your brand’s personality, culture, mission statement/purpose/values (MVP), etc., which helps people feel like they know who you are before they even meet face-to-face with one another – this makes all difference when it comes time for them decide whether or not they should work with someone else instead.
Animated explainer videos can also be used as a form of storytelling. They allow you to tell engaging stories about your business, brand, or product in an entertaining way that will keep people engaged from start to finish. Animation is a great way to get your audience excited about what you have to offer and share some of the benefits they could experience if they choose your product over another one on the market.
Animated explainer videos don’t require much effort from the audience
Because animated explainer videos are easy to digest, they don’t require much effort from the audience.
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- They don’t require a lot of time to watch. If you have an animated explainer video that is well-crafted, it will be entertaining enough for people to watch it in one sitting.
- They don’t require a lot of time to read either because they’re short and sweet–they’re not bogged down by unnecessary language or lengthy paragraphs that aren’t relevant for your business or brand at all. This makes them ideal for mobile devices where you don’t want users scrolling through pages just trying to find what they need (or worse yet: getting bored)!
They’re also great for social media platforms. You can post them on your Facebook page, Instagram account or Twitter feed without having to worry about making sure that all of your followers have time to watch the video. In fact, animated explainer videos are perfect for sharing on social media because they catch people’s attention and make them stop scrolling through their feeds for a second–which means increased engagement!
Animated explainer videos can build trust with potential customers and other stakeholders
When you’re a new company, it can be hard to build trust with potential customers. But animated explainer videos can help you do just that.
That’s because when people watch an animated explainer video, they often feel like they are getting some kind of insider knowledge from the company–and this makes them trust you more. In fact, according to Hubspot’s research, 88% of businesses reported an increase in conversion rates after investing in explainer videos.
To build credibility with potential customers and other stakeholders by using an animated explainer video:
1. Introduce yourself and your company’s mission: Explain what you do, who you do it for, and why you do it. This will help your audience understand how they can benefit from doing business with you.
2. Use visuals to help people understand your product or service: Instead of just talking about the features and benefits of what you offer, show them!
3. Use your explainer video to show off your expertise: You may be new to the market, but people don’t know that just yet! Use an animated explainer video to highlight how much experience you have in your industry and why potential clients should trust you with their project or business needs.
Animated explainer videos can sometimes be more effective than live action
In a world where we are constantly bombarded with information and distractions, animated explainer videos have an edge over live action ones because they grab our attention more effectively. The use of animation makes them more relatable; they’re easier for people to identify with because they’re more like us than someone acting out a script in front of a camera. In addition to this, the use of animation allows you as the creator greater flexibility when it comes both how you present your brand’s message or product(s) as well as what type of content you want included within your video (i.e., graphics). You may want something humorous or lighthearted whereas another brand might prefer something serious but informative which is why we always recommend getting input from whoever will be watching before finalizing anything so no one gets left behind!
The use of animation allows you as the creator greater flexibility when it comes both how you present your brand’s message or product(s) as well as what type of content you want included within your video (i.e., graphics).
Animation is also a great way to add some humor and personality to your video. It’s something that we always try to do when we create videos for clients because it helps people connect with you on a more personal level.
Great for “on the go”
Your audience is on the go. They want to learn about your brand, but they don’t have time to read or watch a live presentation. Animated explainer videos are a great way to keep them engaged while they’re on the move.
Animated explainer videos are a great way to keep your audience engaged while they’re on the go. They want to learn about your brand, but they don’t have time to read or watch a live presentation.
An animated explainer video gives you more control over the story you tell and how you do it
You can tell the story your way, using animation to bring life to your ideas in a creative and innovative way. For example, if you want to show how a product or service works, an animated explainer video is perfect because it allows you to show things in motion–in other words, action! You can also use animation to show what a product or service does by bringing concepts out of the abstract into reality through visuals that people understand better than words alone ever could.
Animation has been used for years to tell stories, so why not get in on that action?
Animation has been used for years to tell stories, so why not get in on that action? If you’re looking for a way to make your brand stand out from the crowd, animated explainer videos are an excellent option. An explainer video is essentially a short animation that serves as an introduction to your business or product. These videos can be used in many different ways–from explaining how something works to telling customers why they should buy something from you over another company–but they’re most often used as marketing tools because they’re so effective at conveying information quickly and effectively.
You may be wondering why people would choose an animated video over other types of advertisements like TV commercials or billboards; there are actually several reasons why:
- They’re cheaper than other types of marketing.
- They can be more effective because they have a better chance at grabbing people’s attention and keeping it.
- You can use them on social media platforms like Facebook and Instagram, which are becoming increasingly popular for businesses looking to market their products or services.
Animation helps customers connect with your brand
Animated explainer videos are a great way to connect with your audience. They allow you to tell your story in an engaging and memorable way, which is critical if you want customers to remember who you are and why they should buy from you.
Animated explainer videos can also help people see themselves using your product or service. This can be especially important for brands that offer highly technical products or services, since it will be difficult for them to show how their product works without being too complicated for the average person on the street (and even then, some people may still struggle). Animation makes this process easier by allowing viewers “see” themselves using the product or service in action before they ever purchase it!
Explainer videos are also a great way to stand out in the crowd of brands and products that are vying for your attention. People are bombarded with advertisements every day, so it’s critical that yours stands out if you want your customers to notice it and take action! Animation is one way to do this because it helps you connect with people on an emotional level.
Animated explainer videos increase conversions by up to 50%
If you’re looking for a way to increase your conversions, animated explainer videos are the answer. Animated explainer videos have been proven to increase conversions by up to 50%.
Conversions are a measure of success and can be used to gauge whether or not your business is doing well. They tell you how many people buy what you sell, sign up for your newsletter, or take other actions that indicate interest in what it is that you’re selling. If someone watches an animated explainer video about your product or service but doesn’t convert into buying anything from you yet (or even getting more information), then this means that there’s still work left before they become customers–but with the right animated explainer video approach and strategy behind them–you’ll be able to keep growing those numbers!
In fact, research shows that 85% of shoppers say they’re more likely to buy from a brand after watching an explainer video. So if you want to increase your conversion rates AND make more sales with your business? Animated videos are the way to go!
Animated explainer videos are a powerful way to build trust
Animated explainer videos are a powerful way to build trust.
Customers want to know that they can trust a company before they buy from them, and explainer videos can help build that trust by explaining the benefits of a product or service in an entertaining way. This is especially important if you’re selling something complicated like insurance, which might not be easy for customers to understand at first glance.
Explainer videos are a great way to give your customers the information they need about your product or service in an entertaining way. They can also help you reach new customers who might not have been aware of what you offer before.
If you’re selling anything online, then explainer videos are a must. They can help build trust with customers, educate them on what you offer and increase conversions by giving your website visitors something to watch while they wait for a page to load.
Animated explainer videos offer a unique way to engage your audience
Animated explainer videos are a great way to engage your audience, and they can help you accomplish several goals. First, they’re entertaining. You’ll keep the viewer’s attention with colorful graphics, fun characters and engaging dialogue. Second, animated explainer videos help people remember the message you want them to know about your company or product–and even better than just remembering it: they might share that information with others! And finally, according to recent studies on how consumers buy products online (and in person), we’ve learned that consumers who watch an animated explainer video about a product are more likely than those who don’t watch such videos before making their purchasing decision.
Conclusion
We hope this article has helped you understand why animated explainer videos are so important. The bottom line is this: animated explainer videos are one of the most effective ways to introduce your brand and drive conversions. If you’re looking for an edge against your competitors, consider using this powerful marketing tool today!
With their ability to tell complex stories in an engaging and easy-to-digest format, explainers are the perfect tool for any business looking to succeed in 2023!
Contact us at Gisteo is you’d like to discuss an explainer video project in 2023 and beyond.
