It’s no secret that software platforms can be a tricky and sometimes dry subject to promote. This is exactly why a well-executed SaaS explainer video can help clarify your offering and drive results. Check out the information and examples below for a bit of inspiration!
Why you need a software explainer video
96% of people use video to learn about complex products and services. 66% of people said they’d actually prefer to watch a short video to learn about a product or service while only 18% would rather read a text-based article, website, or post. Businesses agree that videos help increase user understanding, with almost half saying an explainer video reduced the number of product support calls to their company, and three-quarters of marketers finding that video helps to raise brand awareness.
SaaS is all about selling something buyers can’t see or touch. For a prospect to make a purchase decision, it’s critical to clearly explain what issues your product or service resolves, how it does it and, of course, why this matters to the user. Video content is one of the best tools for this, enabling you to deliver information to your audience in an easy-to-digest, memorable way. You can think of explainer videos as brief, informative, engaging sales pitches working 24/7 for your SaaS. These videos can also deliver a compelling visual showcase of how your product works, in seconds.
Examples of our SaaS explainer videos
Over the years, Gisteo has produced hundreds of software-focused explainer videos for companies across diverse industries– all with our straightforward process and fair pricing. Below is just a small sampling of these explainer videos. Each is packed with great fundamentals- from a polished script to compelling imagery and professional voice over. Enjoy and feel free to contact us if you would like to discuss your Saas explainer video project.