Gisteo is an explainer video company and AI video agency that makes your offer instantly clear, so more visitors book, buy and sign up. Human creativity, elevated by AI.
Not ready to talk? Get a free 15-second AI video or a free script draft.
No templates. Every video is handcrafted from scratch, whether we use AI or a custom workflow.
See more: Custom explainer video examples · AI video production examples
You want to be a leader in your industry. But if customers are confused about what you offer, they’ll look past you and buy from someone they understand.
Where Gisteo comes in
We get it. You’ve built something great, and it’s frustrating when prospects still don’t get it. And let’s face it, people don’t like to read anymore. For 15+ years, our marketing-first team has helped brands like yours get to the gist in about a minute, with videos that work as a 24/7 sales agent.
How It Works: Easy as Pie
Free 30-minute call · No obligation · Pick a time that works for you
Not suspiciously cheap, not Hollywood-expensive: the right mix of strategy, craft and fair pricing.
Custom animation for a one-of-a-kind brand story, or cinematic AI video when speed and volume matter. Both are written, directed and checked by real people.
| Compare | Custom animationCrafted frame by frame | AI video FastestDirected AI production |
|---|---|---|
| Best for | A fully custom, on-brand explainer that works for years | Ads, launches, social campaigns and several videos on a budget |
| Look | Hand-crafted 2D, 3D, whiteboard or motion graphics | Live-action or stylized AI scenes, directed by our team |
| Price | From $3,500 for 60 seconds (+$500 per extra 30 seconds) | cinematic AI from $1,000 for a 15-second spot ($3,000 for a 60-second film); bundles and monthly plans |
| Turnaround | 3–6 weeks (VIP Fast Pass: 2–3 weeks) | Typically 1–2 weeks |
| Revisions | Unlimited within each stage | 2 rounds |
Custom animation pricing · AI video production · Need it fast?
Quality animation without the overpriced nonsense. Every package is fixed-price and all-inclusive.
+$500 per extra 30 seconds on custom packages · Pay upfront and save 15% · Money-back guarantee on custom projects · Lots of videos? Gisteo Unlimited, $20K a year
We admit it: Gisteo isn’t for everyone. Here’s a quick gut check.
We’re a great fit if…
We’re probably not for you if…
★★★★★
“My organization worked with Gisteo two separate times for a total of 3 animated explainer videos. Both were tight timelines and somewhat dense topics to explain. The Gisteo team made beautiful, easy-to-understand videos and made the process seamless.…”
Shannon PrenticeSenior Content and Marketing Manager, National Military Family Association★★★★★
“Gisteo's Creative Director, Stephen, is a consummate professional and extreme creative type all rolled into one. He is flexible and easy to work with but because he listens, I mean he really, really listens. He is able to understand what you are trying to accomplish with a given project.…”
Andrew PlunkettGlobal Professional Services Manager, Waters Corporation★★★★★
“I've worked with Gisteo twice now to make two different explainer videos and I've been impressed each time. They have a real creative vision that allows them to turn rough ideas into a very well executed video.…”
Eugene BehFounder and CEO, Quino Energy★★★★★
“We had an excellent experience with Gisteo. Talked to many companies with a much higher pricetag and a very complex process involving a ton of people. Gisteo offered a streamlined process with a single point of contact, and they got the story--and the look and feel for the animation--just right very quickly.”
Tiffany WilsonManager/Communications, Rayonier★★★★★
“I must say that Stephen and his company Gisteo are the best people/company I have ever worked with. After my initial contact, he e-mailed me the same day and then talked the next day. What CEO does that? Stephen does! He was in communication with me the whole time.…”
Gary Grosel, MDFounder & Co-Owner, Rapid Recert LLC★★★★★
“Gisteo was extremely accommodating on our latest video project. This was the second video Gisteo completed for my company. The final video is high quality and professional. But the pleasure of working with Stephen extends far beyond the mechanics.…”
Emily FritzMarketing Manager, dio★★★★★
“Gisteo saved me thousands of dollars (compared to all of the other viable options I considered when I was searching for a reputable explainer video production company) AND they produced the video in HALF the time the other companies promised.…”
Joseph TerpstraFounder & Chief Creator, Namedrop★★★★★
“Gisteo was introduced to us by way of referral. After a consultation, a genre that would fit our needs was offered. Gisteo did an outstanding job translating our message in a bite-sized manner, getting straight to the heart of what was valuable to communicate.…”
Jennifer RaadVP Operations, Significans★★★★★
“My company worked with Gisteo for a 90 second animated explainer video. After 10 or more consultations with different video production companies, we decided to go with Gisteo - they were affordable, transparent, and had a collection of videos that were very impressive.…”
Justin BradshawDirector of Marketing, Starting Point Behavioral Health★★★★★
“We used Gisteo for our non-profit's first animated explainer video and could not have had a smoother process. They understood the vision and goals of our video from the beginning, and provided helpful perspective and guidance throughout the scripting and storyboarding process.…”
Emily WarneExecutive Director (US office), Panzi Hospital & Foundation★★★★★
“I worked with Gisteo on three different marketing videos for Tenmast Software. I gave them detailed notes and themes about our company, from there Stephen and his team created a script and animated graphics.…”
Melissa DempseyDesign + Proposal Coordinator, Tenmast Software★★★★★
“Working with the Gisteo team was amazing. Our engineering services business often has good marketing ideas, but we struggle pulling all the creative elements together. Gisteo made this easy. We exchanged our ideas with them, and they ran with it. We are delighted with the results!”
Ted MesserlyPresident & Managing Director, LumenanceRead more client praise · See all praise on Google · See all reviews on Clutch
Free eBook · 2026 edition
Nine proven script structures for explainer videos and pitches, each with a ready-to-use example script.
Enter your details and we'll email you the eBook right away.
Doing your research? Start with the questions we hear most:
We’ve explained products and causes across dozens of industries. Explore a few of the most popular:
The quick facts, in one place:
Meet the real Stephen on a free 30-minute call. Read his full story →
Yes, that’s an AI clone of our founder, Stephen Conley, made by Gisteo.
A free, no-obligation 30-minute call with Stephen
Tell us what you need, and we’ll recommend custom animation or AI video with a fixed price and schedule.
An explainer video is a short video, usually 60 to 90 seconds, that explains what a product, service or idea does and why it matters. It uses animation, motion graphics or AI video with a voiceover, and companies use it on websites, in sales emails and in ads. Read our full guide to explainer videos, or see why 90 seconds is the sweet spot for most.
Our custom animation packages are fixed-price and all-inclusive: Just Animate! $3,500 (you supply the script, 3–4 weeks), Full-Service $4,000 (we write the script with you, 5–6 weeks) and VIP Fast Pass $5,000 (Full-Service on a priority schedule, 2–3 weeks). Prices cover 60 seconds; longer videos add $500 per extra 30 seconds, and paying upfront saves 15%. Cinematic AI videos start at $1,000 for a 15-second spot ($3,000 for a 60-second film), with campaign bundles and monthly plans. Making lots of videos? Gisteo Unlimited is $20K a year. Every custom project has a money-back guarantee. See full explainer video pricing or try the estimator above.
We’re a lean studio with a streamlined process, lots of repeat clients and steady volume, so our pricing is fair by design. For context, freelancers typically charge $500–$3,000 (quality varies widely), and big agencies often charge $10,000–$20,000+ for a 60-second video. Gisteo starts at $3,500, fixed price, with a marketing-first script led by a Duct Tape Marketing certified consultant. More on why clients choose Gisteo and our published prices.
Four simple stages with one point of contact: (1) you brief us on your offer, audience and goal; (2) we write the script and storyboard, and you approve them before production starts; (3) we animate your video or direct your AI production, with your feedback at each stage; (4) you launch it. See every step on our explainer video process page.
Custom animated explainers take 3–6 weeks (3–4 with Just Animate!, 5–6 with Full-Service). Need it sooner? Our VIP Fast Pass delivers in 2–3 weeks. Cinematic AI videos typically take 1–2 weeks. Fast feedback keeps things fast.
Yes. We produce cinematic AI videos, live-action or stylized, with cutting-edge AI voices, plus simple AI avatar videos. Every one is written, directed and checked by our team, with 2 rounds of revisions. Recent result: AI video ads for 62or70 earned a 68% YouTube view rate and a 16% Facebook click-through rate. Curious? Get a free 15-second AI video.
Both. We’ve specialized in custom animated explainer videos since 2011 and now also offer AI video production. That lets us recommend the right fit (custom animation, motion graphics, AI video or a mix) instead of forcing every project into one style. Learn more about Gisteo.
It depends on your goals, audience, brand and budget. 2D animation is versatile, motion graphics suit software and tech, whiteboard simplifies complex ideas, and cinematic AI is great for ads and social. Browse our portfolio, compare 10 popular animation styles, or read AI explainer video vs. traditional animation. We’ll also recommend a style on your free call.
Look for strategy and storytelling, not just animation: a strong portfolio across styles and industries, a clear process with approvals at each stage, transparent pricing, and real client reviews (Gisteo is rated 5.0 on Google and Clutch). Our total transparency guarantee spells out exactly what you get.
You do. Once your video is paid for and delivered, you own 100% of the rights, perpetually. All of our production work is work for hire, so you can use your video any way you like, on any platform. Details are in our transparency guarantee.
That’s one of our specialties. We combine marketing strategy, professional scriptwriting and visual storytelling to make complicated products clear. We’ve made explainer videos for businesses in SaaS and tech, healthcare, cybersecurity, manufacturing and many other complex industries.
Yes, plenty. Time your script with the Script Timer, see what a lazy explainer of your company would look like with Slopboard, get a free explainer video script, a free 15-second AI video, or our free eBook, 9 Ways to Write Your Story. Or just book a free 30-minute consultation.
Still have questions? Book a free 30-minute call and ask Stephen directly.
