Tech explainer video production to help you clarify engage inform educate wow simplify grab attention convert sell

Gisteo delivers best-in-class tech explainer video production. Since 2011, we’ve helped tech companies of all types cut through the clutter, clarify their offering and boost revenue!


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What are tech explainer videos?

Tech explainer videos are short, engaging videos designed to simplify and clarify complex technological concepts, products, or services for the audience. These videos aim to quickly and effectively communicate the features, benefits, and uses of a tech product or service, making it easier for potential customers, investors, or partners to understand its value proposition and how it works. Typically ranging from 60 to 90 seconds in length, tech explainer videos use a combination of clear and concise language, compelling visuals, animations, and sometimes live-action footage to illustrate technical processes in an accessible and visually appealing way. They often address common problems or pain points that the technology solves, helping viewers visualize how the tech can be applied in real-world scenarios.

Tech explainer videos are a powerful tool for startups, software companies, and any business involved in technology, as they can help demystify innovations, attract interest, and drive engagement. By breaking down barriers to understanding complex tech, these videos play a crucial role in marketing strategies, helping to increase brand awareness, generate leads, and ultimately convert viewers into customers.

Benefits of tech explainer video production

Tech explainer videos offer several compelling benefits for businesses looking to communicate complex technology in an accessible and engaging way. Here are five key benefits:

Simplified Complex Concepts: Tech explainer videos break down complex technological concepts into easy-to-understand visuals and narratives. This simplification helps audiences grasp how a technology works, its benefits, and its applications without needing a technical background, making your product or service more accessible to a broader audience.

Increased Engagement: Videos, particularly those that explain technology, tend to hold viewers’ attention better than text or static images. By using engaging visuals, animations, and storytelling, tech explainer videos can captivate your audience, making them more likely to watch your message in its entirety and take action.

Enhanced Brand Awareness: A well-crafted tech explainer video can significantly boost your brand’s visibility. By presenting your technology in an interesting and understandable way, you create memorable content that viewers are more likely to share across social media and other platforms, extending your reach and attracting more potential customers.

Improved Conversion Rates: Explainer videos have been shown to effectively increase conversion rates. By clearly articulating the value proposition and demonstrating how the technology addresses specific problems, these videos can persuade viewers to take the next step, whether it’s signing up for a demo, downloading a whitepaper, or making a purchase.

Competitive Advantage: In a crowded market, a tech explainer video can differentiate your product or service from competitors by highlighting its unique features and benefits in a compelling way. 


Tech explainer videos

Tech explainer video production examples

Check out a few of the tech explainer videos that we’ve created for clients below. Much more work available here!

Explainer for travel app 

Mesa by ShopPad

Short explainer video for a Shopify automation platform

Eggplant | Sauce Labs

Tech explainer for software testing solution


Explainer video for scheduling shift app for hospitals 


Explainer ecommerce accounting software platform


Explainer video for real estate technology startup

Ready to discuss your tech video production project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at to further discuss your video needs.

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