Keys to effective animated promotional video production
Speak to the needs of your target audience
Who is your ideal customer? What to they need? You want to make your audience feel like you’re speaking directly to them with your animated promo video.
Craft an effective script
Start with the “What”: Identify the problem your product solves for your audience. Then tackle the “How”: Explain how your product solves that problem. End with the “Why”: State why they should choose you over competitors.
Keep it short and sweet
Animated promotional videos aren’t supposed to be in-depth explainers. You don’t need to get into intricate details about every aspect or benefit. Stick to the highlights and try not to go over 60-90 seconds.
Add continual movement and variety
Animated promo videos need to be dynamic. Static images will bore your audience. Avoid long pauses or lifeless visuals that hang on the screen too long. This is not a PowerPoint presentation so don’t treat it like one!
Close with a bang
End your animated promotional video with a call-to-action. Make it clear what you want your audience to do next at the end of your video. Promotional videos need to do more than just inform- you need sales.
With promo videos, it’s a good to follow the “ABC- Always Be Closing” rule discussed in this epic monologue by Alec Baldwin in Glengarry Glen Ross!