Custom doodle explainer videos with a playful, hand-sketched look that makes your message feel friendly and easy to remember. Scripted, drawn and animated from scratch since 2011.
Proof that grown-ups still love a good doodle.
Doodle animation is an explainer video style that uses loose, hand-sketched drawings, often with splashes of color, to explain an idea in a short video, usually 60–90 seconds. It looks like a notebook coming to life. The casual, friendly style lowers the guard of viewers, makes abstract ideas concrete and helps brands feel approachable. It’s a close cousin of whiteboard animation, with more personality and color.
| Quick facts | At Gisteo |
|---|---|
| Typical length | 60–90 seconds (15–30 second cuts for social) |
| Price | From $3,500 per 60 seconds, or $4,000 with our scriptwriting |
| Timeline | 4–6 weeks; 2–3 weeks with our VIP Fast Pass |
| What’s included | Script, storyboard, custom sketches, animation, voiceover, music and sound |
| Best for | Friendly brand stories, education, nonprofits and consumer products |
| Experience | 3,000+ videos for brands like Intel, KPMG and Harvard since 2011 |
A selection of the doodle and sketch-style explainers we’ve created. Click any video to watch.
Want more? See more doodle and whiteboard examples.
Doodle animation suits any brand that wants to sound human, not corporate:
Every doodle project follows the same five stages, with your approval at each one:
More: how we work · free Script Timer · free script session
They look similar, but they feel different.
| Doodle animation | Whiteboard animation | |
|---|---|---|
| Look | Loose sketches, often with color | Black-line drawings on white |
| Feel | Playful, quirky and personal | Focused, clean and educational |
| Best for | Brand stories, consumer and nonprofit messages | Lessons, training and step-by-step processes |
| Price at Gisteo | From $3,500 per 60 seconds | From $3,500 per 60 seconds |
Prefer the classic look? See whiteboard explainer videos.
Compare doodle with our other animation styles, or dig into our most useful guides.
Animation styles
Helpful guides
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Tell us what you need to explain. We’ll suggest a length, style and budget that fit.
Doodle animation is an explainer style that uses loose, hand-sketched drawings, often with color accents, animated to explain an idea with a friendly, playful feel.
At Gisteo, custom doodle videos start at $3,500 per 60 seconds if you supply the script, or $4,000 with our scriptwriting. Each extra 30 seconds adds $500. See pricing.
Most doodle videos take 4–6 weeks. Our VIP Fast Pass delivers in 2–3 weeks.
Whiteboard shows clean black-line drawings appearing on white, often with a hand. Doodle is looser and more playful, and often adds color.
Doodle software is fine for quick internal videos. A studio gives you a custom script, original artwork, a pro voiceover and a video built to convert. Read DIY maker vs. agency.
60–90 seconds for most marketing uses, and 15–30 seconds for social. A 60-second script is about 150 words.
Yes. We can add your colors, logo and character style to the sketches.
Yes. Our Full-Service package includes scriptwriting, or you can supply an approved script.
Revisions are unlimited within each stage, and you approve each stage before we move on.
Yes. The friendly style can make serious or complex subjects, like healthcare or finance, feel less intimidating.
Yes. We can record voiceovers in other languages and localize on-screen text.
We’ve produced 3,000+ explainer videos since 2011, and every project includes strategy, script, custom artwork and animation, backed by a money-back guarantee.
