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Gisteo crafts doodle animation videos to help you better explain what you do, why you exist and why people should care!
A doodle animation video, often referred to as a whiteboard animation video, is a type of explainer video where drawings appear to be hand-drawn on a whiteboard or similar surface. These animations are typically accompanied by a narration that explains a concept, product, or service in a simple and engaging way.
The process involves creating a series of drawings in a storyboard format and then digitally animating these drawings to match the voiceover. This style is popular for its simplicity and effectiveness in capturing the viewer’s attention, making complex ideas easier to understand. Doodle animation videos are widely used in marketing, education, and for informational purposes due to their unique and captivating approach.
Watch: one of our recent doodle animation video productions for Valify
Like any tool or approach, doodle animations have their strengths and weaknesses. Here’s a breakdown of the pros and cons of using doodle videos: Here’s a breakdown of the pros and cons of using doodle videos:
Pros
Highly Specific Messaging: Doodle videos excel at delivering targeted messages with a clear objective. They are designed to ensure that by the end of the video, the viewer has a precise understanding of the subject matter. This clarity aids in faster message retention and potentially higher conversion rates.
Engaging and Entertaining: The process of watching a story unfold through hand-drawn animations is inherently captivating. This unique style stands out from other forms of animation and is more likely to be shared, thereby boosting viewer engagement and conversions.
Simplifies Complex Information: One of the standout benefits of doodle animations is their ability to break down and simplify complex ideas. Regardless of the industry, a well-crafted script can turn complicated concepts into accessible and understandable content.
Cost-Effective and Easy to Modify: Unlike traditional hand-drawn animations, doodle videos are created using software that makes them easier and cheaper to produce and edit.
Cons
Risk of Visual Monotony: The classic doodle video style—black drawings on a white background—can become monotonous if the video is too long or the script lacks dynamism. It’s important to incorporate varied techniques to maintain viewer interest throughout the video.
Dependent on Script and Voiceover Quality: The success of a doodle video heavily relies on the strength of its script and voiceover. With relatively simple visual elements, it’s the storytelling and vocal performance that needs to carry the emotional and informational weight of the video.
Lacks Character Engagement: Unlike other video styles that use characters to create a connection with the audience, doodle animations often lack a distinct character for viewers to relate to.
Check out a few of the doodle videos that we’ve created for clients below. You can review lots more of our work here.
Doodle explainer for a ticket booking platform
Doodle animation for a therapy reimbursement service
Doodle explainer for Quickbooks’ small business insurance offering
Doodle animation for social services accreditation council
Doodle animation for medical practice revenue management solution
Doodle explainer video for waste management facility group
Why Should I Choose a Doodle Animation Video for My Brand?
Choosing a doodle animation video for your brand offers a unique and engaging way to communicate complex ideas simply and memorably. This style is perfect for making abstract concepts, services, or products more accessible and visually appealing to your audience. Customization options also allow these videos to reflect your brand identity closely, ensuring a cohesive and impactful viewer experience.
What Are the Benefits of Doodle Animation Over Other Video Types?
Doodle animations are particularly effective at simplifying complex information into easy-to-understand visuals, making them ideal for explaining services or products in a fun and engaging manner. Their customizable nature means that the visual style, tone, and messaging can be tailored to match your brand, providing a unique and consistent brand experience unlike any other video type.
What Is the Typical Timeline for Creating a Doodle Animation Video?
The production timeline for a doodle animation video typically ranges from 4 to 6 weeks, depending on the project’s complexity and requirements. This includes everything from initial consultations and scriptwriting to storyboard development, voiceover recording, and the final animation process, ensuring a polished and effective brand message delivery.
How Much Does a Doodle Animation Video Cost?
The cost of a doodle animation video varies based on factors like video length, complexity, and customization level. While DIY options exist, partnering with professionals ensures a high-quality result that aligns with your brand’s goals. Companies like Gisteo provide transparent pricing and are dedicated to delivering exceptional value and quality in their productions.
As a Brand Marketer, What Other Types of Videos Should I Consider for My Marketing Strategy?
In addition to doodle animation videos, your marketing strategy can benefit from a variety of video types, such as 2D explainer videos for in-depth product or service descriptions, testimonial videos to build credibility, and onboarding videos to improve user experience. Incorporating a diverse range of video content can enhance engagement and provide a richer understanding of your brand to your audience.
What Are the Steps in Producing a Doodle Animation Video?
Producing a doodle animation video involves several key steps: starting with a discovery phase to understand your brand and objectives, followed by scriptwriting, storyboarding, voiceover and sound design, and finally, animation. Each stage is crucial for creating a video that effectively communicates your message and engages your audience. Read more about our process here. Also, feel free to book a consultation using the calendar below to further discuss your project needs.
Let’s talk! Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.
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