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Corporate Motion Graphics That Make Complex Ideas Clear

Gisteo creates custom motion graphics explainer videos that make complex products, services and processes easy to understand. We handle creative direction, scripting, design and production, shaping each video around your audience and your brand.

Since 2011, we’ve helped businesses turn complicated ideas into clear visual stories for websites, sales presentations, training and marketing.

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Trusted by the big guys, loved by the small guys alike

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What Are Corporate Motion Graphics?

Corporate motion graphics use animated text, shapes, diagrams, illustrations and interface elements to explain a business, product or process. They make information and relationships visible, often without relying on cartoon characters.

This approach works well when you need to show how software functions, how information moves between systems or how a service connects several steps. Motion graphics can also combine with your actual product screens, photographs and filmed footage.

Motion graphics videos

Why Use Motion Graphics?

The right visual style depends on what your audience needs to understand. Motion graphics are particularly useful for:

  • Explaining complex processes: reveal each step in order so viewers can follow what changes and why it matters.
  • Showing invisible connections: make data flows, software integrations and service handoffs easier to understand.
  • Matching your brand: use a consistent approach to color, typography, illustration and movement.
  • Combining different assets: bring together approved product screens, photographs, diagrams and filmed footage.

Explore our custom video portfolio to compare visual approaches, or review our production pricing.

From Complex Idea to Clear Story

Each project starts with the audience and the message. Our process connects the script to the visual explanation:

  1. Discovery: identify what viewers need to understand and the action you want them to take.
  2. Script and visual concept: develop the story and decide how to show each idea.
  3. Storyboard and design: map the scenes and establish a visual style that fits your brand.
  4. Voiceover, animation and editing: bring the approved story to life with movement, narration, music and sound.

Motion Graphics Examples

Browse examples below, including Recurly, Applause and Descartes Datamyne. Consider how each video uses pacing, design and visual transitions to explain its subject. You can also explore our full custom video portfolio.

Schedule a free consultation

Discuss your audience, message and goals with Stephen Conley, Gisteo’s Founder & Creative Director. We’ll help you consider the right visual approach, scope and production schedule.

Stephen brings an advertising-agency background and experience running Gisteo since 2011. Bring your brief, a difficult concept or a few questions—we can start there.

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Corporate Motion Graphics FAQs

How Much Does It Cost?

Gisteo’s full-service motion graphics productions start at $4,000 for the first 60 seconds, with $500 per additional 30 seconds, prorated. This includes discovery, script development, storyboard, voiceover, illustration, animation, music and sound effects.

Complex animation, extensive 3D and other special requirements are quoted separately. See our current pricing and package details.

Can You Work Without Characters?

Yes. Motion graphics can explain your business through animated text, diagrams, icons, product screens and illustrations, with no cartoon characters required. We choose the visual approach around your message and your brand.

How Long Does Production Take?

Our standard full-service process typically takes 5–6 weeks, depending on length, complexity and review timing. We move through discovery, script, storyboard, voiceover and animation, with approval at each stage.

For a shorter schedule, our Fast Pass option typically takes 2–3 weeks. We confirm the schedule before production begins.

Do You Handle Scripts and Revisions?

Yes. Our full-service package includes discovery, script development and storyboard planning. We work through the message and visual approach before animation starts.

Revisions are included within each production stage. Changes to a stage you have already approved can require additional work and fees; we discuss those with you before proceeding.

Can You Use Our Screens and Footage?

Yes. We can combine motion graphics with approved product screenshots, screen recordings, photographs and filmed footage. Supply current assets and identify the details that must remain accurate.

We plan how those elements fit into the story so viewers can follow the explanation without being overwhelmed by a full interface or too much information at once.

How Do You Match Our Brand?

We use your brand guidelines, approved logo files, colors, typography and reference materials to establish the visual direction. The storyboard gives you an opportunity to review the design before animation begins.

The goal is a consistent visual language across the video, including any diagrams, illustrations, product screens and supporting footage.

Where to Use Your Video

Use motion graphics on your website to introduce a product, in sales follow-ups to explain a difficult concept, or in onboarding and training to show a process step by step. Shorter versions can support social campaigns when each one focuses on a single message.

For practical examples of choosing what to show, read our guide to explaining a complex business with corporate motion graphics. The infographic below explores additional video types and uses.

Types and uses of marketing videos

Let’s Discuss Your Video