Product demo videos to generate interest show features better explain grab attention boost sales

Gisteo crafts product demo videos that clarify functionality, show off features and generate excitement around your products!


Trusted by giants like these, loved by small businesses everywhere

What are product demo videos?

A product demo video displays a product’s features, advantages, and how it works. It highlights the main reasons to buy the product and shows how it addresses specific issues or needs. These videos are often used in marketing to help potential customers see and understand the product’s real-world usefulness.

What should you include in a product demo video?

Product videos should definitely put the product in the spotlight. It should show the product in action, focusing on how it tackles particular problems, ideally using real-world examples to highlight its usefulness. 

Don’t forget to add a call-to-action at the end, nudging viewers to take further action like visiting your website, setting up a sales call, or making a purchase.

what to include in a product demo video

What makes an effective product video?

An top-notch product demo video has one main goal: to make it crystal clear why your product is worth buying. The video should zero in on the special features that make your product unique, while also showing real-life examples of how it solves problems or meets customer needs. 

Using compelling storytelling paired with visually appealing graphics or shots can not only attract but also hold your viewer’s attention throughout the video. The pacing should be smooth, making the product demo video easy to understand and engaging to watch. 


Product demo video production examples

Check out a few of the product demo videos that we’ve created for clients below. Much more work of all types available here!


Product video for Z-ATS Industrial, the world’s smallest and most rugged automatic transfer switch for commercial and industrial use

Zing by OpioConnect

Product demo overview for ZING– the first robotic methadone dose assembly system, for medicine to treat opoid addiction

WAVE Air Purifier

Product video for WAVE Air Purifier, which includes a 6 stage purification process and state-of-the art technology 


Product explainer for Power-Blox, an award winning Swiss company, that develops innovative electrification solutions for off-grid applications

Product demo video production FAQs

Do I need multiple demo videos if I have more than one product? 

If you offer several products, it’s a good idea to make individual demo videos for each one. This lets you show off the unique features and benefits of each product, making it easier for potential customers to find what they’re looking for. Individual videos can boost engagement and help convert more sales by addressing the needs of different customers.

How hard is it to make my own product demo video? 

Making a basic product demo video on your own can be straightforward if you have the right tools. However, making a high-quality video that really shows off your product can be more challenging. You can use various software and online platforms to make a video, but remember, quality matters. If you want a hassle-free experience, consider hiring a product demo video production company like Gisteo. We’ll manage everything for you, allowing you to focus on your business.

Why choose animated demo videos? 

Animated product demo videos can offer several benefits over live action or other types of demo videos. Firstly, if your product is still in the development stage, an animated video can still showcase its features. Additionally, animation allows you to include elements like close-ups or cross-sections to explain complex features more easily. Not to forget, the visual style of animations can be customized to align perfectly with your brand identity, creating a cohesive and memorable customer experience.

What’s the typical timeline for creating a product demo video? 

The time it takes to create an animated demo video can vary based on what you’re looking for and the length of the video. However, if you’re considering an animated demo video, you can generally expect the complete production process to last between 5-6 weeks.

How much does a product demo video cost?

If you’re making the product demo video yourself, the cost could be minimal. However, these DIY videos might not look as professional and can be cumbersome to create. For a more polished result, it’s a good idea to talk to a company like Gisteo. In our case, figuring out the pricing isn’t difficult because we’re as transparent as can be!

What are the steps involved in creating a product demo video? 

Creating a product demo video, particularly an animated one, involves several key stages. The process kicks off with an initial fact-finding phase where we understand your goals and requirements. Next, a script is written to outline the video’s content, followed by the creation of a storyboard to visualize the flow of the video. Sound elements, like voice-over and background music, are then added. Finally, the actual animation is produced to bring your video to life. Click here for a more detailed breakdown of how it works. 

As a product marketer, what other types of videos should I include in my marketing strategy? 

If you’re in product marketing, demo videos are just the tip of the iceberg. You might also want to invest in explainer videos to give a detailed overview of your product or service. Testimonial videos from satisfied customers can add credibility to your brand. Onboarding videos are also excellent for helping new users get the most out of your product. There are numerous creative ways to utilize video. Check out our infographic below for more ideas!


Other types of videos to consider for marketing

There are countless styles and uses for Gisteo videos beyond just product demo videos. Explore this infographic to learn more about the top 20 video types you can leverage to enhance your marketing or branding efforts.

Ready to discuss your product demo video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at to further discuss your video needs.

Feelin' the love ★★★★★

Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more!