Cartoon explainer videos

2D animation has been around for many, many years but it has grown in popularity for business explainers over the past decade or so.  People love a good story and the cartoon style enables storytelling like no other explainer video style. The characters depicted in 2D cartoon animation often reflect real-life situations that your audience can relate to.  Storylines in animated explainers can range from the serious to the absurd and everything in between.  Anything is possible in cartoon-style animated explainers, which makes them uniquely versatile for companies of all types.

2D Animation has the ability to connect with your audience in a fun, entertaining way. It reminds us of our childhood and allows the viewer to suspend judgment while listening to your pitch.  It can also serve as an effective tool for communicating information in a distinct, appealing way that helps you stand out from the competition.

As great as 2D cartoon explainer videos are, they’re not perfect for every use. By their very nature, they tend to be more playful and don’t look quite as serious as other types of videos- motion graphics for example.

For companies looking for a more corporate, “buttoned-up” look and feel, cartoon explainers may give off the wrong vibe.  If your organization doesn’t use illustrated characters/people in any of your marketing materials, a explainer video might no blend perfectly with your brand guidelines.  There is no single, “correct” style when it comes to your explainer video.  At Gisteo, we specialize in a variety of styles because we realize that there are simply “horses for courses” and cartoon animations aren’t for everyone in every situation.