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Startup explainer video production to help you clarify pitch engage inform educate simplify grab attention convert

Gisteo delivers best-in-class startup explainer video production. Since 2011, we’ve helped startup companies of all types cut through the clutter, clarify their offering and boost revenue!

How much do startup explainer videos cost?
 

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What are startup explainer videos?

Startup explainer videos are short, engaging videos that introduce and explain a startup’s product or service in a clear and concise manner. These videos aim to capture the essence of what the startup offers, highlighting its unique value proposition and how it solves a particular problem for its target audience. Typically ranging from 60 to 90 seconds, these videos combine compelling narratives, appealing visuals, and often a touch of humor to grab the viewer’s attention and convey the startup’s message effectively. By simplifying complex ideas into digestible content, startup explainer videos are a powerful tool for improving brand awareness, boosting conversion rates, and helping startups stand out in a crowded marketplace.

Benefits of startup video production

Startup video production offers a multitude of benefits that can significantly impact a startup’s growth and market presence. Here are some key advantages:

Enhanced Engagement: Videos are more engaging than text or static images. They can capture the viewer’s attention quickly and keep them interested in your message.

Improved Understanding: A well-produced video can explain complex products or services in a simple and straightforward manner, making it easier for potential customers to understand and appreciate the value of what you’re offering.

Increased Conversion Rates: Videos can effectively convey your call to action, leading to higher conversion rates. Viewers are more likely to take the next step, whether it’s signing up for a trial, making a purchase, or contacting your team for more information.

Wider Reach: Videos are easily shareable across multiple platforms, including social media, email, and websites. This can increase your visibility and reach a larger audience without additional effort.

Cost-Effective Marketing: While there’s an upfront investment, the long-term benefits of a high-quality explainer video can outweigh the costs. Videos are versatile and can be used in various marketing campaigns, from social media ads to presentations.

Incorporating video production into your startup’s marketing strategy can lead to significant benefits, from enhancing user engagement to increasing your market reach. It’s an investment in your brand’s future visibility and connection with your audience.

Startup explainer video production examples

Check out a few of the startup explainer videos that we’ve created for clients below. Much more work available here!

ALLMYNE

Explainer for travel app startup

Mesa by ShopPad

Short explainer video for a Shopify automation platform startup

Webgility

Explainer ecommerce accounting software startup

REdirect

Explainer video for real estate technology startup

Startup explainer video FAQs

What types of videos are effective for startups?

Startups can significantly benefit from a range of video types tailored to their unique needs. Animated explainer videos are especially effective for breaking down and clearly explaining innovative startup concepts. Customer testimonial videos, featuring real users sharing their experiences, can enhance trust and credibility. Animated commercials, adaptable for various online platforms, social media, and potentially television, can also be powerful tools. Employing a combination of these video types can help introduce potential customers to your startup’s solutions and establish a strong brand connection.

What makes a startup explainer video compelling?

Creating compelling startup explainer videos involves aligning with your startup’s specific objectives, but several key elements are essential. A friendly and conversational tone can make the content more accessible and relatable. Dynamic and visually striking graphics are crucial for effectively illustrating your startup’s products or services. The ideal video length is usually between 1-2 minutes, accommodating the shorter attention spans of today’s viewers. For broader advertising efforts, such as TV spots, concise 30-second videos may be more effective and are often required for media placements. The aim is to produce succinct, engaging videos that capture and retain your target audience’s attention.

Why choose Gisteo for startup video production?

Gisteo, boasting over a decade of experience across a wide range of video production projects, offers deep expertise and creative flair to startup video production. Whether you’re in the market for animated or live-action videos, Gisteo guarantees a smooth and enjoyable production experience, characterized by outstanding communication and a no-nonsense service model. With competitive pricing and a solid track record of delivering impactful videos, Gisteo stands out as an excellent partner for your startup video production needs.

How do I get started with Gisteo for my startup video project?

To initiate your startup video project with Gisteo, reach out to us with your project details. We will provide information on pricing, project timelines, and our comprehensive process. You can also schedule a consultation to dive deeper into your project specifics over Zoom or Google Meet by using the calendar provided below.

 

Ready to discuss your startup video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.

Feelin' the love ★★★★★

Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more!

My company worked with Gisteo for a 90 second animated explainer video. After 10 or more consultations with different video production companies, we decided to go with Gisteo - they were affordable, transparent, and had a collection of videos that were very impressive. The team at Gisteo, and Stephen specifically, impressed us every single step of the way. They listened, responded in a timely and concise manner, and delivered the highest quality product. We had a very short timeline to get this video launched and they were able to cut through the noise and capture our message in a way that was relatable and exciting. Can't recommend Gisteo enough. We will be back 🙂
Justin BradshawDirector @ Talkable Communities
Justin Bradshaw
Gisteo was introduced to us by way of referral. After a consultation, a genre that would fit our needs was offered. Gisteo did an outstanding job translating our message in a bite-sized manner, getting straight to the heart of what was valuable to communicate.Gisteo proved to be an extremely experienced and professional partner that put into context our vision, fantastic storytelling (to the point), and production of our corporate video. We were so pleased with our explainer video that we immediately recommended Gisteo to our peers, and we will continue to do that as the occasion arises.Gisteo has since completed a second video for us with the equal skill of getting to the relevance of the message.Gisteo deserves a 5+ star rating. They articulate brand messaging, produce effective video material, and apply graphic design to meet the needs of any application.
Jennifer RaadVP Operations @ Significans Automation
Jennifer Raad
Gisteo did an excellent job producing a recruiting video for my company, bright.com. Steve provided an incredible amount of valuable strategic marketing consulting on top of the video. He is really smart and talented. It is clear that his years of experience and enthusiasm for getting the message right differentiates him from others in the field.
John MoranChairmen @ Bright Event Rentals
John Moran
I've worked with Gisteo twice now to make two different explainer videos and I've been impressed each time. They have a real creative vision that allows them to turn rough ideas into a very well executed video. I also want to point out the after sales service -- even months after the video has been completed and approved, they have gladly made tweaks to my videos for me at no charge. The pricing is very reasonable and they work quickly. If you're looking to get an explainer video made, stop looking and just go with Gisteo
Eugene BehFounder @ Quino Energy
Eugene Beh
I have been looking for something like this for my business for the longest time and the prices have always been out of reach for a small business like mine. Quality was so important as well and I must say Gisteo over delivered with what I was expecting. They have a whole marketing team that know how to send your potential clients a message in the most fun and informational way possible. I believe this video is the best investment I have made in my business and I could not be happier! Thank you so much to the Gisteo Team!
John Carlson Owner @ Mr. Magico
John Carlson
We used Gisteo for our non-profit's first animated explainer video and could not have had a smoother process. They understood the vision and goals of our video from the beginning, and provided helpful perspective and guidance throughout the scripting and storyboarding process. They were flexible and responsive to our feedback in drafting stages, and moved at rapid speed to meet our deadlines. We will absolutely be using them again.
Emily WarneDirector, US Office @ Panzi Foundation
Emily Warne
I highly recommend Gisteo for those looking for an explainer video. Stephen was great to work with and couldn't have made the process any easier for our organization. He listened and understood what we were looking to convey and he nailed it. Quality video with an affordable price. If we do another video, we'll be reaching out to Gisteo and Stephen again.
Julie CrowDirector of Marketing @ Kemper Sports Management
Julie Crow
My organization worked with Gisteo two separate times for a total of 3 animated explainer videos. Both were tight timelines and somewhat dense topics to explain. The Gisteo team made beautiful, easy-to-understand videos and made the process seamless. We handed off the info and the Gisteo team brought it to life with minimal involvement on our end--perfect for our busy organization. High quality product worth every penny (and competitive pricing, too!).
Shannon PrenticeMarketing Manager @ National Military Family Association
Shannon Prentice
We had an excellent experience with Gisteo. Talked to many companies with a much higher price tag and a very complex process involving a ton of people. Gisteo offered a streamlined process with a single point of contact, and they got the story--and the look and feel for the animation--just right very quickly.
Tiffany WilsonCommunications Manager @ Rayonier
Tiffany Wilson

A lack of clarity is a business killer…and finding the right explainer video company to help fix this can be painful. At Gisteo, we combine expert scriptwriting & production skills with a simple process and fair pricing to create world-class explainer videos that help you clarify your offering and ignite your business.

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