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Tutorial videos to help you explain clarify teach enlighten inform showcase present engage

Since 2011, Gisteo has been crafting custom tutorial videos and how-to videos to help you showcase your offering step-by-step and clarify your offering!

How much do our tutorial videos cost?
 
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What are tutorial videos?

Tutorial videos, often referred to as How-to-Videos, are centered around explaining a process step by step. While their length may vary, they usually run around 2 minutes or longer.

The primary objective of these videos is to provide viewers with a visual representation of your product’s appearance and functionality. By doing so, they aim to spark excitement and encourage viewers to take the next step toward making a final purchase decision.

What are the most common types of tutorial videos?

How-to videos and tutorial videos come in many shapes and sizes, but the following are the most common types that we produce here at Gisteo:

1. Product or App Demos:

  • Showcase your product’s features and benefits.
  • Guide users on how to make the most of it.
 

2. Software Tutorials:

  • Simplify complex software or app usage.
  • Provide step-by-step instructions.
 

3. How-To Guides:

  • Teach viewers practical skills and projects.
  • Share valuable insights and knowledge.
 

4. Educational Tutorials:

  • Support learning and understanding.
  • Explain academic concepts with clarity.
Tutorial videos

What are the benefits of tutorial video production?

 

Here are just a few of the main benefits of tutorial videos:

Educate Customers: Tutorial videos are a valuable tool for delighting existing customers by offering support and helping them understand the value of your product or service, ultimately increasing their intent to make additional purchases.

Enhanced Understanding: Tutorial videos are typically presented in a explainer video format. We often use voice-over narration and on-screen text to enhance viewer comprehension, making it easier for them to follow along.

Sharing information: Tutorial videos find their place on product pages, but their reach extends beyond. They can be shared on social media, included in order confirmation emails, or distributed by sales and support teams to individual customers, ensuring valuable information is readily accessible.

Tutorial video production examples

Check out a few of the tutorial videos or how-to videos that we’ve created for clients below. Much more work available here!

Verus

One of a series of how-to videos for employees at a mortgage company

Media Radar

Part of a series of how-to videos for a media software platform

Frequence

Tutorial series for customers of this programmatic ad platform

Bill.com

Part of a series of animated tutorials for their software application

PushAuto

Animated how-to video for car buying software

TelAssurance

Animated explainertutorial for healthcare membership plan

Tutorial video production FAQs

Where can I use my completed tutorial video?
You can share your tutorial video on various platforms for maximum impact. Embed it on product pages, post it on social media, include it in email marketing campaigns, or use it for customer support. It’s a valuable resource for sales presentations, knowledge bases, blog posts, and employee training. You can also feature it in webinars, trade shows, and conferences, and even consider using it in YouTube advertising campaigns. Strategically placing your tutorial video across these channels enhances engagement, educates your audience, and strengthens your brand presence.
 
Do you offer screen recording services for tutorial videos?
 

Yes, when we produce screen-recorded tutorial videos, we handle the entire video creation process, from screen recording to editing. Another common option is to gather your individual screenshots that we then incorporate into our animation software for production. 

What information do we need to supply Gisteo to get started on our how-to video production?

To initiate your video project, we’ll request you to fill out a brief form and schedule a kick-off call, setting your project in motion. Additionally, we typically require access to a demo account that allows us to explore your app thoroughly or we’ll need you to supply key screenshots for us to us in production. Apart from that, we’ll rely on your feedback and approval at each stage of the process. 

How should I choose which features to highlight in my tuturial video?

When determining which features to showcase in your tutorial or how-to video, the aim is to select those that most effectively demonstrate your platform’s distinct value and essential functionality. While you may already have your own insights, it’s beneficial to consider user reviews to identify frequently praised features and functionalities that users find most valuable or that users find the most challenging. Our team can also provide valuable input however it’s important not to attempt to cover too many features simultaneously. It’s better to create a series of shorter videos vs. a single tutorial video that tries to do too much. 

 I have a physical product that I want to showcase in a video tutorial. Can you help with that?

Certainly! Please visit our product demo video production page for more information and details.

Can you produce tutorial videos in multiple languages for international audiences?

Yes! We have the capability to localize and translate your content to cater to global audiences. We’ve created videos in over 12 different languages over the years.

How much does a tutorial video cost?
The cost of a tutorial video or how-to video can fluctuate based primarily on the video’s duration. While finding out pricing can be tricky with some of our competitors, we’re very transparent here at Gisteo. Check out our pricing page for our rates, typical turnaround times and more. You may also want to review the information on our Gisteo MAX membership program if you’re considering doing multiple productions. 

Ready to discuss your tutorial video project?

Let’s talk! Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.

Feelin' the love ★★★★★

Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more!

My company worked with Gisteo for a 90 second animated explainer video. After 10 or more consultations with different video production companies, we decided to go with Gisteo - they were affordable, transparent, and had a collection of videos that were very impressive. The team at Gisteo, and Stephen specifically, impressed us every single step of the way. They listened, responded in a timely and concise manner, and delivered the highest quality product. We had a very short timeline to get this video launched and they were able to cut through the noise and capture our message in a way that was relatable and exciting. Can't recommend Gisteo enough. We will be back 🙂
Justin BradshawDirector @ Talkable Communities
Justin Bradshaw
Gisteo was introduced to us by way of referral. After a consultation, a genre that would fit our needs was offered. Gisteo did an outstanding job translating our message in a bite-sized manner, getting straight to the heart of what was valuable to communicate.Gisteo proved to be an extremely experienced and professional partner that put into context our vision, fantastic storytelling (to the point), and production of our corporate video. We were so pleased with our explainer video that we immediately recommended Gisteo to our peers, and we will continue to do that as the occasion arises.Gisteo has since completed a second video for us with the equal skill of getting to the relevance of the message.Gisteo deserves a 5+ star rating. They articulate brand messaging, produce effective video material, and apply graphic design to meet the needs of any application.
Jennifer RaadVP Operations @ Significans Automation
Jennifer Raad
Gisteo did an excellent job producing a recruiting video for my company, bright.com. Steve provided an incredible amount of valuable strategic marketing consulting on top of the video. He is really smart and talented. It is clear that his years of experience and enthusiasm for getting the message right differentiates him from others in the field.
John MoranChairmen @ Bright Event Rentals
John Moran
I've worked with Gisteo twice now to make two different explainer videos and I've been impressed each time. They have a real creative vision that allows them to turn rough ideas into a very well executed video. I also want to point out the after sales service -- even months after the video has been completed and approved, they have gladly made tweaks to my videos for me at no charge. The pricing is very reasonable and they work quickly. If you're looking to get an explainer video made, stop looking and just go with Gisteo
Eugene BehFounder @ Quino Energy
Eugene Beh
I have been looking for something like this for my business for the longest time and the prices have always been out of reach for a small business like mine. Quality was so important as well and I must say Gisteo over delivered with what I was expecting. They have a whole marketing team that know how to send your potential clients a message in the most fun and informational way possible. I believe this video is the best investment I have made in my business and I could not be happier! Thank you so much to the Gisteo Team!
John Carlson Owner @ Mr. Magico
John Carlson
We used Gisteo for our non-profit's first animated explainer video and could not have had a smoother process. They understood the vision and goals of our video from the beginning, and provided helpful perspective and guidance throughout the scripting and storyboarding process. They were flexible and responsive to our feedback in drafting stages, and moved at rapid speed to meet our deadlines. We will absolutely be using them again.
Emily WarneDirector, US Office @ Panzi Foundation
Emily Warne
I highly recommend Gisteo for those looking for an explainer video. Stephen was great to work with and couldn't have made the process any easier for our organization. He listened and understood what we were looking to convey and he nailed it. Quality video with an affordable price. If we do another video, we'll be reaching out to Gisteo and Stephen again.
Julie CrowDirector of Marketing @ Kemper Sports Management
Julie Crow
My organization worked with Gisteo two separate times for a total of 3 animated explainer videos. Both were tight timelines and somewhat dense topics to explain. The Gisteo team made beautiful, easy-to-understand videos and made the process seamless. We handed off the info and the Gisteo team brought it to life with minimal involvement on our end--perfect for our busy organization. High quality product worth every penny (and competitive pricing, too!).
Shannon PrenticeMarketing Manager @ National Military Family Association
Shannon Prentice
We had an excellent experience with Gisteo. Talked to many companies with a much higher price tag and a very complex process involving a ton of people. Gisteo offered a streamlined process with a single point of contact, and they got the story--and the look and feel for the animation--just right very quickly.
Tiffany WilsonCommunications Manager @ Rayonier
Tiffany Wilson
I can't say enough about the outstanding experience I've had with Gisteo. They recently produced a commercial for my company, and I couldn't be happier with the results. From the very beginning, Gisteo's creative ideas were not only innovative but perfectly aligned with our vision. Their ability to understand our brand and translate it into a compelling commercial was truly remarkable. The quality of their work is top-notch. The final product exceeded all our expectations, and we received numerous compliments on the commercial's production value and effectiveness. What sets Gisteo apart, in addition to their exceptional ideas and quality, is their responsiveness. Any questions or concerns I had were addressed promptly, and they made sure to keep me in the loop throughout the entire process. Even when we needed to make a few last-minute changes, Gisteo was more than willing to accommodate our requests, and they did so with lightning-fast turnaround times. Thank you, Gisteo, for making this experience a true breath of fresh air. Your dedication to our project and your commitment to delivering excellence have not gone unnoticed. I'm genuinely looking forward to working with you again in the future. If you're in need of a creative and reliable video production company, I wholeheartedly recommend Gisteo. They are a true asset to any project.
Mike DavisCEO @ 1-800-JUNK-PRO
Mike Davis