30 second explainer videos that get to the gist

Gisteo creates best-in-class 30 second explainer videos for sales, marketing and training. Since 2011, we’ve worked with Total Transparency to help organizations of all types cut through the clutter and better connect with their audiences.

Watch one of our 30 second explainer video productions. Over 3 million views and counting on our client’s Youtube channel!

Trusted by 1,200+ organizations

From start-ups and small businesses to leading global brands

Animated explainer videos

Need a 30 second explainer video?

So you’re thinking about creating a 30 second explainer video, huh?  You want something short and sweet that helps people get the gist of what your product, service, business, app or organization offers.

Great, you’ve come to the right place. At Gisteo, we can certainly help you accomplish your 30 second animated explainer video goals. But first, let’s take discuss how many words are in  30 second explainer videos and take a deeper look at  the strengths and weaknesses of this length of video. If you’d like some insights into 60 second explainer videos, click here, or for information on our 90 second explainers, click here.

How many words are in a 30 second explainer video?

Clients who contact us in Gisteo, especially those who have never been part of an animated explainer video production, will often grossly underestimate the length of their scripts. For example, they mights send us a dense, one page Word document that they consider their script draft and say that they think it should be around 30 seconds.  Not even close. Keep in mind that the typical word count for a 30 second explainer video is around 75-80 words max.

Below is a 30 second script example to give you an idea of what it looks like.  It was one of many short videos we’ve done for TeamSnap and, like the video at the top of this page, it has been effective with over 1,000,000 Youtube views.  The script has a total of just 73 words at the video is 30 seconds long.  Check out both the script and corresponding TeamSnap video here:

Let’s say your club, league or organization has five teams. Or 50. Or maybe 500.

TeamSnap lets you easily communicate with the whole organization.

Or just the coaches. Or all the guys named Marv.

Use our powerful web and mobile apps to put your administrators totally in charge.

Online. Any time. Instantly.

Sign up for a demo or start your free trial today.

And find out why millions of people rely on TeamSnap.

Strengths of 30 second explainer videos

Shakespeare wrote that “brevity is the soul of wit” and never was this more true than when you’re producing a 30 second animated explainer video.  First and foremost, the strength of these types of videos is that they’re very concise. Short and sweet and to the point.

There simply is not enough time to have a lot of fat in videos of this length so you must be extremely succinct with your messaging. You’ll need to very briefly touch upon the pain point or points that your target may be experiencing and then jump right into presenting your value proposition and the end benefits of your brand, product or service.

With attention spans getting shorter and shorter in today’s hyper-connected SnapChat and Twitter-driven world, 30 second explainer videos can be excellent bite-size snacks for your viewers.  Plus, they can also serve as animated TV commercials if you decide to use traditional media (most TV slots are 30 seconds).

Weaknesses of 30 second explainer videos

It’s settled then. People have attention spans less than those of goldfish, so that means we should all just always do 30 second videos max, right?

Not so fast. This whole attention span thing is complex, heavily nuanced topic that we’ve discussed before.  Just take a look at some of the viral explainer video hits out there like these two for Dollar Shave Club and PooPourri. Both videos have millions upon millions of views on Youtube to date and both are actually over 90 seconds.  The Dollar Shave Club video was wildly successful and an important factor to establishing the brand, which was eventually purchased by Unilever for $1 Billion. PooPourri has also become a runaway hit with sales off the charts. It’s safe to say that the 8 second attention span thing doesn’t apply in those cases, right?

We’re no Dollar Shave Club or PooPourri but our original launch video at Gisteo was 1:40 and a huge part of our success when starting the company back in 2011. The fact is that there are “horse for courses” and there’s no simple answer to the length question. 30 second explainer videos have their strengths, as discussed above, but they have their limitations too.

It’s simply impossible to get into much depth with just 75-80 words. While they’re great for quick promos and brief overviews, you’re not going to have a lot of time to delve into the problems that your target may be facing or explain how your offering works in an in-depth way.  Also, while you can certainly include humor in 30 second videos, you won’t have the time to explore different situations or do a whole lot of storytelling.

In speaking about landing pages, Internet marketing expert Neil Patel says “the bigger the ask, the longer the page.” While he’s talking about the length of website pages, not videos, there’s some applicability here for videos too.  Imagine you’re selling a complex, multi-million dollar software platform to IT companies. A 30 second explainer video won’t allow you to provide the depth of explanation that CEO’s, CTO’s, CFO’s etc. demand in order to thoroughly evaluate your solution.

In this situation to this specific target, if you’re concerned about them being able to devote a couple minutes to an explainer video about your platform, you may need to re-evaluate your offering!  Of course the explainer video still needs to be engaging and high-quality but these types of contexts call for longer, more specific videos since the “ask” is significant.

Check our over petulant but lovable Gisteo Guy in his 2011 debut:

A sampling of our 30 second explainer videos

Below are just a few of the 30 second animated explainer videos that we’ve done over the years here at Gisteo. Make sure you check out of Portfolio page for a more comprehensive review our work across different style, sectors, uses and lengths. If you’re curious about pricing, we’ve got you covered there too. Just visit our Transparent Pricing page for our straightforward, all-included fixed fees.

30 second explainer video pricing

We do everything at Gisteo with Total Transparency, including pricing. Below, you can view our specific rates for 30 second explainer videos.  Click here for our 60 second rates.

Just Animate!

$ 2,500

1st 30 seconds + $500/each additional 30 second increment

A perfect option if your script is 100% ready to roll. You supply the approved script with visual cues/instructions and we’ll bring it to life!

  • Full key-frame storyboard
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Unlimited revisions (within each stage)
  • 10 second free buffer included
  • Payment: 50% upfront, 50% upon completion
  • Receive a 5% discount when paying the entire project fee upfront
  • Average turnaround time: 3-4 weeks
Lets do this!

Normal

$ 3,000

1st 30 seconds + $500/each additional 30 second increment

Our classic full-service package. We handle everything from concept to creation, with all the bells and whistles included. This is Gisteo’s most popular offering.

  • Discovery
  • Script development
  • Full key-frame storyboard
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Unlimited revisions (within each stage)
  • 10 second free buffer included
  • Payment terms: 50% upfront, 50% upon completion
  • Receive a 5% discount when paying the entire project fee upfront
  • Average turnaround time: 5-6 weeks
Get started now!

VIP Fast Pass

$ 4,000

1st 30 seconds + $500/each additional 30 second increment

Same as our Normal package but everything is on an accelerated timeline. You get priority service while we sleep less & beg our spouses for forgiveness.

  • Discovery
  • Script development
  • Key-frame storyboard (time permitting)
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Revisions as time permits
  • 10 second free buffer included
  • Payment terms: 50% upfront, 50% upon completion
  • Receive a 5% discount when paying the entire project fee upfront
  • Average turnaround time: 2-3 weeks
Hurry up!

Ready to get started on a 30 second explainer video?

Let’s talk!  Click the button below to schedule a free consultation or contact us at info@gisteo.com to discuss your video needs.