Gisteo is your one-stop resource for creating 60 second explainer videos. Over the years, we’ve created hundreds of short, effective 60 second explainer videos that get to the gist (gist + video, get it?) of what your organization does, sells or makes.
While we also produce countless 30 second explainer videos and 90 second explainer videos, 60 seconds is a popular length with its own unique strengths and advantages.
Let’s take a closer look at what 60 second explainer videos can help you accomplish as well as some keys to creating an effective 60 second video.
Why 60 second explainer videos are effective
60 second explainer videos are short and sweet. There’s simply not enough time to add in extraneous details or expound on topics when you’re only got 60 seconds…and that’s not a bad thing. People love being spoon-fed content in the form of an explainer video or animated marketing video and 60 seconds is an excellent length to give them a taste of what your product, service or business is all about…without gagging them with too many details. Kissmetrics partnered with Wistia to uncover some interesting insights about length and basically concluded that the real drop off for video attention span occurs after the 60 second mark:
How many words are in a 60 second explainer video?
When comparing 60 second explainer videos with 30 second explainer videos, you obviously have twice the length to get your message across. This means that, with a well-written script like ours here at Gisteo :), you’ll have more time to touch upon the pain points that your target is experiencing while presenting a solid overview of the solution. But you still need to be concise and extremely focused.
As a rule of thumb, you have about 150 words to work with when writing a 60 second video script. While that may sound like plenty, it can go by quickly and the script can get away from you in a hurry. Clients will often send us a script draft that’s a page or two of a Word document and tell us that they think it’s “around 60 seconds.”
Most often, that’s just not the case as their document will have 250 or 300 words….or more. Sometimes, they’ll even claim to have read it out loud and timed it but this can be dicey too as people tend to read much too quickly when they do this and it’s important for these videos to have that steady, yet digestible pace that professional voice over talent use when narrating these projects.
Here’s 60 second script example just to give you an idea of what it looks like. It has a total of 144 words and you can video the actual video next to the script:
Welcome to Connections, a free app designed to help people with their recovery from substance use. The journey to recovery is unique for everyone. But, oftentimes, the hardest part is feeling like you’re alone, like no one understands what you’re going through. Connections can instantly change this. It puts advice and support at your fingertips, 24 hours a day…for as long as you need it.
With the app, you can:
- track your sobriety
- access eTherapy to learn new recovery skills
- use message and social to connect with providers and peers
- use plan for treatment tracking, journaling, and reminders, and
- and explore discover for motivating, educational content.
Ready to start using the Connections App? Tell your provider. They’ll set you up in seconds. There’s no cost, obligation or risk. Only the chance to boost your recovery and enrich your life. Download the Connections app today.
3 keys to creating compelling 60 second explainer videos
Here are three keys to keep in mind when creating a 60 second explainer video (or longer for that matter). Incorporating these keys will help set you us for success!
1. Be concise
Here’s a dirty little explainer video industry secret: it’s actually easier to create a script for a longer, say 2 minute video, than for a shorter one like a 60 second video. It’s like the famed French mathematician and philosopher Blaise Pascal once said, “I would have written a shorter letter, but I did not have the time.” The same is true when writing scripts for these videos. Revise, revise, revise. Eliminate the extraneous details and unnecessary elements from the video script. Trimming the fat from your messaging is hard work, but ultimately critical if you want to create something compelling and succinct.
2. Prioritize your messaging
Even if you’ve got a talented animated explainer video company like Gisteo creating your video, viewers are bound to start to drop off as the video progresses. It’s just a fact that has more to do with attention spans and multi-tasking more than anything. That’s why, especially when creating a 60 second explainer video, you need to really prioritize your messaging- in addition to simply being concise with your verbiage. It’s a good idea to “front load” these videos and get the vital information out there early on. Quickly state the challenge your target is facing, jump into the solution and then wrap up with the end benefits of your offering. If you fail to prioritize like this and take too long to reveal your solution in the first part of the video, you risk losing your viewer before they can properly understand your Unique Selling Proposition.
3. Never forget the “what’s in it for me?” factor
Far too often, explainer videos digress into a laundry list of features and granular detail about a product, service, app or whatever. In a 60 second explainer video, there’s just no room for that. Try to limit the takeaways that you’re trying to communicate and focus on the “what’s in it for me?” factor (WIIFM) in your script. It’s great that XYZ software platform aggregates data with a hyper-fast, superior Big Data algorithm powered by IBM Watson technology (just made that up!) but don’t lose track on the fact that the end benefit of “impressing your CEO and getting a huge bonus” is probably a lot more interesting to most people out there so skip the WIIFM at your own risk!
Gisteo 60 second explainer video samples
Below are just a few of the 60 second animated explainer videos that we’ve created here at Gisteo. Make sure you check out of Portfolio page for a more comprehensive review our work across different style, sectors, uses and lengths. If you’re interested in our explainer video production rates, we’ve got you covered there too. Just visit our Pricing page for our straightforward, all-included packages and fixed rates.