Custom 60 second explainer videos that tell your story in about 150 words, the length most homepages, landing pages and sales emails need. Scripted and animated by a studio that’s made 3,000+ videos since 2011.
Sixty seconds: long enough to explain, short enough to finish.
A 60 second explainer video needs a script of about 150 words, spoken at a natural voiceover pace of roughly 150 words per minute. That’s room for a clear problem, your solution, two or three key benefits and one call to action. Viewer attention tends to drop after the one-minute mark, which is why 60 seconds is the most popular explainer length for homepages and landing pages.
| Quick facts | Answer |
|---|---|
| Script length | About 150 words |
| Best for | Homepages, landing pages, sales emails and product launches |
| Price at Gisteo | $3,500 (you supply the script), $4,000 Full-Service, $5,000 VIP Fast Pass |
| Timeline | 4–6 weeks; 2–3 weeks with VIP Fast Pass |
| What’s included | Script, storyboard, animation, voiceover, music and unlimited revisions within each stage |
| Check your draft | Paste it into our free Script Timer |
A selection of the 60 second explainers we’ve created. Click any video to watch.
Want more? See our custom explainer video examples and AI video production examples.
Writing short is harder than writing long. These rules keep a 60 second video sharp:
More tips: what makes a great explainer video script
Every project follows the same five stages, with your approval at each one:
More: how we work · free script session · pricing
Pick the length that fits your channel and message.
| 30 seconds | 60 seconds | 90 seconds | |
|---|---|---|---|
| Script length | About 75 words | About 150 words | About 225 words |
| Best for | Ads, social, launches | Homepages, landing pages, sales | Complex products, deeper pitches |
| Messages | One | Two or three | A full problem–solution story |
| Gisteo price (Full-Service) | $4,000 | $4,000 | $4,500 |
See 30 second and 90 second explainer videos.
Compare lengths, or pick the production option that fits your schedule.
By length and speed
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Tell us what you need to explain. We’ll help you fit it into a minute.
About 150 words, at a natural voiceover pace of roughly 150 words per minute. Check your draft with our free Script Timer.
At Gisteo: $3,500 if you supply the script (Just Animate!), $4,000 with our scriptwriting (Full-Service), or $5,000 delivered in 2–3 weeks (VIP Fast Pass). Pay upfront and save 15%. See pricing.
For most homepages and landing pages, yes. It’s long enough for a full problem–solution story and short enough that most viewers finish.
4–6 weeks for our standard packages, or 2–3 weeks with VIP Fast Pass.
A hook that names the problem, your solution, two or three benefits, a bit of proof and one clear call to action.
Our packages include a free 10-second buffer. Beyond that, each extra 30 seconds adds $500, pro-rated. Or we can help you trim it.
Animation simplifies complex ideas, can show anything you imagine and is easy to update. Live action suits people-focused stories.
Yes. We can cut 15–30 second versions and vertical formats from the same project.
Yes. Our Full-Service package includes scriptwriting. Or book a free script session.
Unlimited revisions within each stage, with your approval before we move on.
Yes. All custom projects are backed by our money-back guarantee.
Any of our styles: 2D animation, motion graphics, whiteboard, 3D, kinetic typography or cinematic AI.
