Gisteo delivers best-in-class real estate video production. Since 2011, we’ve helped companies cut through the clutter, convey expertise and get more clients!
Real estate explainer videos are engaging, short videos designed for various purposes in the real estate sector, including showcasing properties, providing market overviews, and explaining complex processes like buying or selling. They also play a crucial role in demonstrating real estate software, highlighting features, benefits, and usage to streamline property management, sales, and leasing. These videos combine animations, voiceovers, and visual elements to present information clearly and appealingly. They’re used to promote real estate brands, effectively making complex topics like real estate software more accessible to professionals and clients alike.
Real estate video production offers several significant benefits. Let’s take a closer look:
Enhanced Engagement: Videos are more engaging than static images or text. They can capture the attention of potential buyers or clients more effectively, making them more likely to interact with your content.
Visual Appeal: Videos provide a dynamic way to showcase properties or software platforms, highlighting features in a way that photos alone cannot.
Wider Reach: Videos are easily shareable on various platforms, including social media, websites, and email. This increases the potential audience reach far beyond traditional marketing methods.
Increased Understanding: Videos can convey complex information, like the workings of real estate software or market trends, in an easily digestible format, making it easier for clients to understand and make informed decisions.
Emotional Connection: Through music, narration, and visuals, videos can create an emotional connection with the viewer, which is crucial in real estate where purchase decisions are often influenced by emotional factors.
Brand Building: Consistent, high-quality video content can enhance brand reputation and recognition, establishing a real estate company as a professional and trustworthy entity in the market.
Competitive Advantage: Utilizing video production can give real estate businesses a competitive edge, as it demonstrates a commitment to using modern, consumer-friendly approaches
Check out a few of the real estate explainer videos that we’ve created for clients below. Much more work available here!
Explainer for a multi-family real estate brokerage firm
Promotional video for a realtor specializing in high-end homes
Explainer for real estate technology software platform
Promo to help real estate loan companies better manage portfolio assets
What kinds of videos can be effective for real estate services?
Real estate services can benefit significantly from diverse video types. Explainer videos, often animated, can break down complex real estate processes, making them easily understandable. Testimonial videos featuring real clients sharing their positive experiences with the real estate service can enhance credibility. Animated commercials are versatile for use online, on social media, and for broadcast television. It’s important to diversify video content; using a mix of video types can help clients become familiar with your real estate services and build trust.
What are the key elements of a compelling real estate video?
Creating compelling real estate videos should be tailored to your specific goals, but there are key principles to consider. A conversational and friendly tone helps make real estate topics relatable. Dynamic and engaging visuals are essential to highlight properties and services effectively. The video length should generally be around 1-2 minutes, accommodating today’s shorter attention spans. For television advertising, concise 30-second videos are usually more effective. Overall, aim for concise, impactful videos to engage your audience effectively.
Why choose Gisteo for your real estate video production?
With over a decade of experience in video production across various sectors, Gisteo brings extensive industry knowledge and creative expertise to real estate video production. Whether you’re looking for animated or live-action videos, Gisteo ensures a smooth, enjoyable process with excellent communication and a clear, simple service approach. With competitive, transparent pricing and a track record of successful videos, choosing Gisteo means your real estate video production is in expert hands.
This all sounds perfect. How can I get started?
To begin, contact us with details about your real estate video project. We’ll provide information on pricing, timelines, and the overall process. You can also schedule a consultation below to discuss your project in more detail over a Zoom meeting.
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