Startup explainer video production to help you clarify pitch engage inform educate simplify grab attention convert

Gisteo delivers best-in-class startup explainer video production. Since 2011, we’ve helped startup companies of all types cut through the clutter, clarify their offering and boost revenue!


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What are startup explainer videos?

Startup explainer videos are short, engaging videos that introduce and explain a startup’s product or service in a clear and concise manner. These videos aim to capture the essence of what the startup offers, highlighting its unique value proposition and how it solves a particular problem for its target audience. Typically ranging from 60 to 90 seconds, these videos combine compelling narratives, appealing visuals, and often a touch of humor to grab the viewer’s attention and convey the startup’s message effectively. By simplifying complex ideas into digestible content, startup explainer videos are a powerful tool for improving brand awareness, boosting conversion rates, and helping startups stand out in a crowded marketplace.

Benefits of startup video production

Startup video production offers a multitude of benefits that can significantly impact a startup’s growth and market presence. Here are some key advantages:

Enhanced Engagement: Videos are more engaging than text or static images. They can capture the viewer’s attention quickly and keep them interested in your message.

Improved Understanding: A well-produced video can explain complex products or services in a simple and straightforward manner, making it easier for potential customers to understand and appreciate the value of what you’re offering.

Increased Conversion Rates: Videos can effectively convey your call to action, leading to higher conversion rates. Viewers are more likely to take the next step, whether it’s signing up for a trial, making a purchase, or contacting your team for more information.

Wider Reach: Videos are easily shareable across multiple platforms, including social media, email, and websites. This can increase your visibility and reach a larger audience without additional effort.

Cost-Effective Marketing: While there’s an upfront investment, the long-term benefits of a high-quality explainer video can outweigh the costs. Videos are versatile and can be used in various marketing campaigns, from social media ads to presentations.

Incorporating video production into your startup’s marketing strategy can lead to significant benefits, from enhancing user engagement to increasing your market reach. It’s an investment in your brand’s future visibility and connection with your audience.

Startup explainer video production examples

Check out a few of the startup explainer videos that we’ve created for clients below. Much more work available here!

Explainer for travel app startup

Mesa by ShopPad

Short explainer video for a Shopify automation platform startup


Explainer ecommerce accounting software startup


Explainer video for real estate technology startup

Startup explainer video FAQs

What types of videos are effective for startups?

Startups can significantly benefit from a range of video types tailored to their unique needs. Animated explainer videos are especially effective for breaking down and clearly explaining innovative startup concepts. Customer testimonial videos, featuring real users sharing their experiences, can enhance trust and credibility. Animated commercials, adaptable for various online platforms, social media, and potentially television, can also be powerful tools. Employing a combination of these video types can help introduce potential customers to your startup’s solutions and establish a strong brand connection.

What makes a startup explainer video compelling?

Creating compelling startup explainer videos involves aligning with your startup’s specific objectives, but several key elements are essential. A friendly and conversational tone can make the content more accessible and relatable. Dynamic and visually striking graphics are crucial for effectively illustrating your startup’s products or services. The ideal video length is usually between 1-2 minutes, accommodating the shorter attention spans of today’s viewers. For broader advertising efforts, such as TV spots, concise 30-second videos may be more effective and are often required for media placements. The aim is to produce succinct, engaging videos that capture and retain your target audience’s attention.

Why choose Gisteo for startup video production?

Gisteo, boasting over a decade of experience across a wide range of video production projects, offers deep expertise and creative flair to startup video production. Whether you’re in the market for animated or live-action videos, Gisteo guarantees a smooth and enjoyable production experience, characterized by outstanding communication and a no-nonsense service model. With competitive pricing and a solid track record of delivering impactful videos, Gisteo stands out as an excellent partner for your startup video production needs.

How do I get started with Gisteo for my startup video project?

To initiate your startup video project with Gisteo, reach out to us with your project details. We will provide information on pricing, project timelines, and our comprehensive process. You can also schedule a consultation to dive deeper into your project specifics over Zoom or Google Meet by using the calendar provided below.


Ready to discuss your startup video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at to further discuss your video needs.

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