Animated SaaS explainer and product videos that make your software easy to understand, so visitors start trials, book demos and buy. Made by a studio that’s produced 3,000+ videos since 2011.
Your software, minus the 47-tab demo.
A SaaS explainer video is a short animated video, usually 60–90 seconds, that explains what a software product does, who it’s for and why it’s better, often using stylized product screens. Because software is invisible and abstract, animation and motion graphics are ideal: they show workflows, integrations and results clearly, and they’re easy to update as your product ships new features.
| Quick facts | At Gisteo |
|---|---|
| Typical length | 60–90 seconds; 15–30 second feature cuts for ads |
| Price | From $3,500 per 60 seconds, or $4,000 with our scriptwriting |
| Timeline | 4–6 weeks; 2–3 weeks with our VIP Fast Pass |
| Popular styles | Motion graphics, 2D animation, UI animation and cinematic AI |
| Best for | Homepages, product pages, demos, onboarding and sales outreach |
| Experience | Hundreds of software and tech videos since 2011 |
A selection of the software and SaaS videos we’ve created. Click any video to watch.
Want more? Read the best SaaS explainer video examples or see our custom explainer video examples and AI video production examples.
Most SaaS teams need a few of these over the customer journey:
Every SaaS project follows the same five stages, with your approval at each one:
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Tell us about your product and buyers. We’ll suggest a length, style and budget that fit.
A short animated video, usually 60–90 seconds, that explains what your software does, who it’s for and why it’s better, often using stylized product screens.
At Gisteo, custom SaaS explainers start at $3,500 per 60 seconds if you supply the script, or $4,000 with our scriptwriting. Each extra 30 seconds adds $500. See pricing.
Motion graphics and UI animation are most common because they show software clearly. 2D characters add warmth, and cinematic AI suits ads and launches.
Usually, yes, but stylized. We recreate your real UI cleanly so viewers see the product without clutter.
60–90 seconds for a homepage explainer. Product demos can run 2 minutes; ads 15–30 seconds.
4–6 weeks for standard projects, or 2–3 weeks with VIP Fast Pass.
Homepage, product pages, sales emails, onboarding, help center, ads and events.
An explainer shows why your product matters; a demo shows how it works. Read demo vs. explainer.
Yes. Animated UI is easy to update without rebuilding the whole video.
Yes. Our Full-Service package includes scriptwriting by writers who specialize in B2B and SaaS.
Unlimited revisions within each stage, with your approval before we move on.
Both. We’ve worked with seed-stage startups and global brands. See startup videos.
