Website intro videos to help you get to the gist better engage kill complexity grow faster convert more

Since 2011, Gisteo has been providing website intro video production expertise to clients big and small. We handle it all, from start to finish–no bloated processes, no inflated prices, no B.S.

3,000+ video produced. 17 languages. 14 countries.

Why website intro videos matter

A website without an intro video is like peanut butter without jelly. If you don’t engage your audience, you risk losing customers to the competition. You need to capture their attention, communicate simply and effectively and be memorable. Just like great movies connect with their audience, great website videos connect with your target and inspire them to take action.

Here are just a few stats that point to the importance of website intro videos for any organization:

Forrester’s Dr. James McQuivey says “a minute of video is worth 1.8 million words.” Research hyperbole perhaps…but the power of online video for marketers is undeniable.
70% of marketing professionals report that video converts better than any other medium, according to MarketingProfs.
Forbes insights found that 75% of executives watch videos on business websites at least once a week and 59% of execs agree that, if both text and video are available on the same topic, they are more likely to choose video.
Homepage intro videos can keep people on your site longer, which is an important SEO factor. According to Forrester, having a homepage video increases your chances of being on page one of Google by 53 times when compared to a plain text web page.
Reel SEO reports that homepage intro videos can help improve conversions by up to 20%.
And Vidyard study revealed that 82% of B2B marketers reported achieving success with their video marketing initiatives.

3 keys to creating effective website intro videos

1. Keep it concise

Intro videos are ideally high-level, company overview videos that clearly and succinctly tell your story. Like we say in our brand name, you want to communicate the “gist” of your solution to potential customers with your homepage intro video…not force-feed them a bloated manifesto that nobody wants to finish. You may well want or need to create specific product tutorials, demo videos or more in-depth landing page videos, and that’s fine…but there’s a time and place for everything. Website intro videos should be big-picture and two minutes or less in length.

2. Keep it consistent with your overall branding

Intro videos should be a reflection of your overall brand. You want your intro video to look and feel as though it’s a seamless part of your company branding. It shouldn’t stick out or look like a separate one-off you had produced by a company that ignored your brand guidelines. Also, when it comes to the script, the tone should be in line with your overall brand voice. If you’ve got an irreverent, quirky brand, embrace this with your video. If you’re all corporate and buttoned-up, a homepage intro video with over-the-top humor may seem inconsistent with the rest of your messaging. Be true to yourself and your brand!

3. Give it prominent “real estate” on your homepage

You’ve spent good time and money getting your website intro video produced. The last thing you want to do now is bury it somewhere where people can’t find it! Ideally, it should be “above the fold” or at least prominently displayed where it can be clearly seen. Make it easy to find and don’t be afraid to put a fat “play” symbol over the video so it’s crystal-clear that you have video content for the viewer to watch. You may also want to mention the running time so your audience knows that it’s not a significant time commitment- e.g. “Learn more in just 90 seconds.”

Example: the website intro video we produced for 3rdPlus is prominently displayed in the heart of their homepage.

Here’s the actual video we produced for 3rdPlus.

Website intro video examples

Here’s a quick look at some of the many cartoon explainer videos that we’ve produced over the years. Be sure to visit our Portfolio page to review a wide range of our animated explainer videos, organized by style.

Significans

A brief overview of a software integrator in the printing and packaging industry

EnviroCon

An entertaining approach for a Texas-based pest control company. “La cucaracha…”

Blue Dot Seats

This whiteboard video educates users about the Blue Dot approach & value proposition

In Case of Crisis 365

Mixed media video providing a snapshot of this crisis management platform ww

PetCentric

A 2D animated video providing an overview of PetCentric’s services for pet parents

CitySolve

A fun explainer pitching a team-building focused scavenger hunt for organizations

Schedule a free consultation

Book a video call with Stephen Conley, Founder & Creative Director. Stephen will meet with you and your team to discuss your overall goals. He’ll provide his general thoughts on what approach you should take and answer any questions you might have about the process.

Before producing animated explainer videos, Stephen worked at some of the world’s top advertising agencies. Since then, he’s worked with countless start-ups and leading brands during his 11+ years running Gisteo…so he knows his stuff when it comes to explainer videos as well as branding and marketing in general!

Website intro video faqs

How much does website intro video production cost?

Wyzowl conducts a yearly study to determine global industry average price of explainer videos of all types. In 2023, they determined that price to be over $8,000. You can see the full research study here to find out how they came to this conclusion! Gisteo focuses on value-for-money and our website intro videos are considerably more affordable than these averages, which can be skewed by high-priced companies. It’s always a good idea to do your homework before making a decision on who to work with.

What styles can be used in website intro videos?

Animation in general is amazingly flexible. It lends itself to diverse style choices when producing website intro videos, including 2D/cartoon, motion graphics, kinetic typography, mixed media, whiteboard animation and more. Live-action videos are also a great choice depending on your budget and needs. So no matter what type of website intro video you need, we’ve good you covered!

What's the process like and how long does it take?

The turnaround time for website intro video production can vary somewhat based on factors like complexity or the length of your explainer video. At Gisteo, we typically deliver videos within 4-5 weeks, from start to finish. For shorter videos or expedited projects which we call “Fast Pass,” we can complete them in as little as 2 weeks.

Why choose Gisteo for your next website intro video project?

We launched our company in 2011, making us literally one of the most experienced explainer video production companies on the planet. To date, we’ve completed over 3,000 projects for thousands of clients across the world. We’ve got a proven process, affordable rates and an impeccable track record. Click here for more information on why we may be the best choice for you.

Beyond website intro videos: other video types/uses to consider

Website intro videos are just the beginning of what you can do with video content. There are countless styles and uses for Gisteo videos. Explore this infographic to learn more about the top 20 video types you can leverage to enhance your marketing or branding efforts.

Don't just take our word for it

Our website intro videos and marketing videos in general have garnered some huge praise over the years. Countess clients have left us amazing reviews on Google, LinkedIn, Facebook and more. Check out our Praise page for more of the stuff that makes us blush!

						Explainer videos can be an incredibly powerful marketing tool. As a new law firm looking to gain traction in a crowded field, we spoke to a number of potential explainer video production companies. We noticed a difference right away when first meeting with Stephen. He quickly understood our brand strategy, and he added valuable input to our communications strategy during the initial consultation. We knew that we had found the right partner to develop our library of explainer videos before that initial consult was over. Since then, Stephen and his team have exceeded our expectations. Videos have been delivered well-within promised timeframes, the quality has been exceptional, and Gisteo has provided invaluable strategic input during the design phase of the production cycle. Moreover, the team at Gisteo genuinely cares for their clients. In today’s transaction-driven world, it’s so refreshing to have found a partner that values the professional relationship with its clients, and consistently seeks to add value to its clients. We can’t say enough good things about Stephen and his team at Gisteo. If you’re looking for an explainer video production company, you’re making a wise decision if you choose Gisteo. The value you’ll get from working with them far exceeds their more than reasonable rates, and will help your company leverage the power of explainer videos to gain market share. The ROI is there. The service is there. The difference is clear.					
Rhodium Law, LLC		
						I can’t say enough about the outstanding experience I’ve had with Gisteo. They recently produced a commercial for my company, and I couldn’t be happier with the results. From the very beginning, Gisteo’s creative ideas were not only innovative but perfectly aligned with our vision. Their ability to understand our brand and translate it into a compelling commercial was truly remarkable. The quality of their work is top-notch. The final product exceeded all our expectations, and we received numerous compliments on the commercial’s production value and effectiveness. What sets Gisteo apart, in addition to their exceptional ideas and quality, is their responsiveness. Any questions or concerns I had were addressed promptly, and they made sure to keep me in the loop throughout the entire process. Even when we needed to make a few last-minute changes, Gisteo was more than willing to accommodate our requests, and they did so with lightning-fast turnaround times. Thank you, Gisteo, for making this experience a true breath of fresh air. Your dedication to our project and your commitment to delivering excellence have not gone unnoticed. I’m genuinely looking forward to working with you again in the future. If you’re in need of a creative and reliable video production company, I wholeheartedly recommend Gisteo. They are a true asset to any project.					
Mike Davis		
						Gisteo was introduced to us by way of referral. After a consultation, a genre that would fit our needs was offered. Gisteo did an outstanding job translating our message in a bite-sized manner, getting straight to the heart of what was valuable to communicate.Gisteo proved to be an extremely experienced and professional partner that put into context our vision, fantastic storytelling (to the point), and production of our corporate video. We were so pleased with our explainer video that we immediately recommended Gisteo to our peers, and we will continue to do that as the occasion arises.Gisteo has since completed a second video for us with the equal skill of getting to the relevance of the message.Gisteo deserves a 5+ star rating. They articulate brand messaging, produce effective video material, and apply graphic design to meet the needs of any application.					
Jennifer Raad		
						My company worked with Gisteo for a 90 second animated explainer video. After 10 or more consultations with different video production companies, we decided to go with Gisteo – they were affordable, transparent, and had a collection of videos that were very impressive. The team at Gisteo, and Stephen specifically, impressed us every single step of the way. They listened, responded in a timely and concise manner, and delivered the highest quality product. We had a very short timeline to get this video launched and they were able to cut through the noise and capture our message in a way that was relatable and exciting. Can’t recommend Gisteo enough. We will be back 🙂 Thanks, Stephen!					
Justin Bradshaw		
						I’ve worked with Gisteo twice now to make two different explainer videos and I’ve been impressed each time. They have a real creative vision that allows them to turn rough ideas into a very well executed video. I also want to point out the after sales service — even months after the video has been completed and approved, they have gladly made tweaks to my videos for me at no charge. The pricing is very reasonable and they work quickly.  If you’re looking to get an explainer video made, stop looking and just go with Gisteo.					
Eugene Beh		
						I have been looking for something like this for my business for the longest time and the prices have always been out of reach for a small business like mine. Quality was so important as well and I must say Gisteo over delivered with what I was expecting. They have a whole marketing team that know how to send your potential clients a message in the most fun and informational way possible. I believe this video is the best investment I have made in my business and I could not be happier! Thank you so much to the Gisteo Team!					
Mr. Magico		
						My organization worked with Gisteo two separate times for a total of 3 animated explainer videos. Both were tight timelines and somewhat dense topics to explain. The Gisteo team made beautiful, easy-to-understand videos and made the process seamless. We handed off the info and the Gisteo team brought it to life with minimal involvement on our end–perfect for our busy organization. High quality product worth every penny (and competitive pricing, too!).					
Shannon P		
						We used Gisteo for our non-profit’s first animated explainer video and could not have had a smoother process. They understood the vision and goals of our video from the beginning, and provided helpful perspective and guidance throughout the scripting and storyboarding process. They were flexible and responsive to our feedback in drafting stages, and moved at rapid speed to meet our deadlines. We will absolutely be using them again.					
Emily Warne		
						I highly recommend Gisteo for those looking for an explainer video. Stephen was great to work with and couldn’t have made the process any easier for our organization. He listened and understood what we were looking to convey and he nailed it. Quality video with an affordable price. If we do another video, we’ll be reaching out to Gisteo and Stephen again.					
Fairfield Golf		
						Gisteo did an excellent job producing a recruiting video for my company, bright.com. Steve provided an incredible amount of valuable strategic marketing consulting on top of the video.  He is really smart and talented.  It is clear that his years of experience and enthusiasm for getting the message right differentiates him from others in the field.					
John Moran		
						In my work with an international scientific non-profit, we used Gisteo on two separate occasions. Once to create an Unconscious Bias video, and once for a Student Onboarding explainer video. Both experiences were exceptionally smooth, prompt, and professional. I would highly recommend Gisteo for your animated explainer video needs!					
Cait B		
						Our team had a great experience working with the Gisteo experts! Thank you so much for your thoughtfulness, creativity, and attention to detail in bringing our marketing ideas to life. On behalf of our team and patients, your work and collaborative spirit is so greatly appreciated, and we hope to work with you again in the future.					
Grace Janzow (she, her)		
						We had an excellent experience with Gisteo. Talked to many companies with a much higher pricetag and a very complex process involving a ton of people. Gisteo offered a streamlined process with a single point of contact, and they got the story–and the look and feel for the animation–just right very quickly.					
Tiffany Wilson		
						I’ve worked with Gisteo on multiple projects and they do a great job every time.  Stephen does an amazing job of creating compelling videos that deliver results for a transparent price.  Highly recommended!					
Christopher Fisher		
						Gisteo produced such an incredible animated video that I asked Stephen Conley and his team to produce a second one. I would highly recommend Gisteo to anyone looking to improve their business.					
Jason Hofsess		
						In a sea of Explainer Animation mediocrity, Gisteo is a shining light of collaboration, project management, quality animation and great value. I highly recommend this animation studio.					
Glenn Kesner		
						Working with Stephen Conley and the team at Gisteo was wonderful! They were very accommodating, provided a great product, and delivered it all on time. I cannot recommend them enough!					
Jon Rou		
						It was a pleasure working with Stephen and Gisteo. They delivered exactly what was promised on time. Stephen is a creative genius, and I look forward to working with again.					
Renato Silvestre		
						Extremely happy with our video!  You did a great job incorporating all of the elements we were looking to include – Thank you!  It was a pleasure working with you.					
Paula Reed		
						We had a fantastic experience working with Gisteo. They produced an incredible new video for us in lightning speed and were very pleasant to work with.					
Nicole Cobb		
						Very talented! Very easy to work with! Highly highly recommend! I have more progects in the works and will definatley use Gisteo again.					
christine sirabella		
						We love the video. Terrific response time and follow up when edits were needed. The video was done a lot sooner than expected as well.					
Ken Meyer		
						Love working with the Gisteo Team they are efficient and made me a high quality video thanks!					
Scott Hartley		
						Professional and very easy to work with.  We are VERY happy with the finished product					
Mike Giles		