Pharmaceutical explainer videos to help you clarify inform educate enlighten engage convert

Gisteo delivers best-in-class pharmaceutical explainer videos. Since 2011, we’ve helped pharma industry organizations cut through the complexity and better connect with their audience.


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What are pharmaceutical explainer videos?

A pharmaceutical explainer video is a video designed to explain and communicate complex information about pharmaceutical products or medical treatments in a clear and engaging manner. These videos use visual storytelling, animations, and concise narration to simplify intricate medical concepts, drug mechanisms, treatment procedures, or the benefits of pharmaceutical products. 

Pharmaceutical explainer videos are commonly used by pharmaceutical companies and medical organizations to educate patients, healthcare providers, and the general public about various aspects of pharmaceutical and medical science. They aim to improve understanding, raise awareness, and promote the use of pharmaceutical products or treatments programs.

Benefits of pharmaceutical explainer videos

Incorporating pharmaceutical video production into your marketing strategy can help in the following ways:

Pharmaceutical explainer video production

Pharmaceutical video production examples

Check out a few of the pharma industry explainer video productions that we’ve created for clients below. Much more work available here!

Part of a series of videos providing an overview of biosimilars

TruTag Technologies

Video explainer for a technology that combats counterfeit pills

Roche | Alina Study

Educational videos for lung cancer drug clinical trial participants


Educational video for kidney disease drug clinical trial participants


Tutorial for automated blister pack dosage preparation for pharmacies

Pharmco by Greenfield

Explainer for pharmaceutical industry chemical partner


Tutorial presenting tablet for the collection of clinical study data

Roche | FENhance

Educational video for multiple sclerosis drug trial study participants


Explainer for pharmacy billing and reimbursement platform

Roche | Operetta2

Part of a series of educational videos for a MS drug study

Pharmaceutical video production FAQs

Can you help with multilingual pharmaceutical video content? 

Yes, we offer multilingual options to ensure that your pharmaceutical explainer videos can effectively reach diverse audiences. We collaborate with localization partners and have access to a global network of voiceover artists to adapt your content for international use. We’ve produced clinical trial videos for Pfizer and Roche for use in over 10 countries. 

Do you offer closed-captioning or subtitles for accessibility? 

Certainly! We can incorporate closed-captioning and subtitles to enhance accessibility and meet compliance with accessibility standards. Just inform us during the pharmaceutical video production process, and we’ll include these features seamlessly.

Can you integrate our branding and logo into the videos? 

Definitely! We have over a decade of experience in video production, allowing us to seamlessly incorporate your branding elements. You can provide brand guidelines and assets at the outset of the pharmaceutical video production process, ensuring a consistent and professional appearance throughout the videos.

How can I measure the success of my pharmaceutical video? 

The measure of success for your video depends on your specific goals. Common metrics include view count, engagement rate, social shares, and comments. Some clients may track viewer behavior, such as drop-off points and click-through rates. Others have more specific objectives, like increased patient sign-ups or heightened brand awareness. We’ll work closely with you at the beginning of the video production process to understand your goals, setting the stage for achieving them effectively.

What types of videos are most effective for pharmaceutical companies? 

Pharma industry clients can leverage various types of videos, including marketing videos, animated explainer videos, educational videos, patient education videos and tutorials. These videos serve different purposes, from introducing the brand to simplifying medical concepts, educating professionals, providing patient guidance, and showcasing products. A mix of these videos creates a comprehensive approach to enhance brand awareness and encourage better outcomes. 

What makes a great pharmaceutical explainer video? 

A great pharmaceutical video hinges on meticulous planning and a well-crafted script. It should include excellent visuals, whether through top-notch equipment for live-action shots or high-quality animated graphics that reflect your brand’s standards. Crucially, it should quickly dive into the most relevant and engaging content for the audience. Keeping the video concise and avoiding unnecessary details ensures it captures attention and keeps viewers engaged.

How do you choose between pharmaceutical video production companies? 

When selecting a pharmaceutical video production company, assess their portfolio to find relevant examples in a similar niche. Ask questions about their services and what’s included in their package. Reading reviews can also provide insights into their trustworthiness and capabilities. Pricing is certainly a factor to consider also and nobody is more transparent than Gisteo. 

How does pharmaceuticl video production work, and how long does it take? 

The process varies depending on whether it’s animated (the majority of what we do at Gisteo) or live-action video production. However, pharmaceutical video production companies like Gisteo typically work within fixed turnaround times and can accommodate your specific deadlines. Feel free to reach out to discuss your project further or schedule a consultation below. 

Ready to discuss your pharmaceutical video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at to further discuss your video needs.

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