Gisteo creates brand videos to help you create awareness and make a splash. Whether it’s a live-action or an animated brand video, Gisteo is your partner to create multimedia magic!
A brand video is a short video that communicates a company’s identity, values, and message to its audience. It aims to establish a strong brand identity and emotional connection with viewers by showcasing the essence of the brand, its mission, culture, and unique selling points.
Brand videos often use storytelling, visuals, and compelling narratives to convey the brand’s personality and create a memorable impression. They can be used on websites, social media, presentations, and marketing campaigns to help viewers understand, relate to, and remember the brand.
Well, first things first, there’s no magical formula for creating great brand videos, but here are a few tips to increase your odds of making a highly effective one that helps you stand out from the pack.
Engaging Visuals: If you want to keep viewers hooked on your brand video, you need to catch their eyes with some strong visuals. Go all out with high-quality images, animations, graphics, and colorful backgrounds. And don’t forget the text overlays, music, and sound effects that reflect your brand’s style.
Compelling Storytelling: You can’t just rely on pretty pictures alone to make your brand video a hit. You need to tell a story that your viewers can’t resist. To do that, you have to know your audience and what makes them tick. Craft a story that has a beginning, middle, and end and provides all the necessary information to engage your viewers.
Clear Calls To Action: You’ve got to make sure that your brand video leaves a lasting impression on your audience. That means you need to inspire brand awareness and include clear calls to action. Whether it’s signing up for your blog or channel, checking out your website, or buying something straight from the video, make sure your viewers know exactly what to do next. And, of course, make it easy for them to take action with a clear and concise CTA at the end of your video.
Check out a few of the brand videos that we’ve created for clients below. You can review lots more of our work here.
A fun live action commercial brand video for a cash management app
Live action brand video for smartphone insurance company
Brand manifesto video for data management company
Brand video for non-profit organization
3D brand commercial for a junk removal company
Animated brand video for a Congo-based non-profit organization
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