Brand videos have the power to captivate your audience, improve awareness and drive conversions. Learn more about our brand video production services here!
Brand videos
What is a brand video?
A brand video is a short video designed to communicate the branding of a business. Its main goal is to show users the company’s core values, mission, and purpose in an interesting and meaningful way.
Why create a brand video
By creating a unique identity for the business, brand videos can establish trust and promote customer loyalty. They can also educate customers about the value of a product or service and highlight its latest innovations.
To be effective, brand videos should be both informative and entertaining while also triggering an emotional response. They should demonstrate what sets the business apart from its competitors, and leave a lasting impression with the viewer.
When to use a brand video:
Brand awareness is low: if people don’t recognize your company, a brand video can help grab their attention and create an impression
When you want to change perceptions: if you need to “recalibrate” what you stand for, brand videos can be effective in presenting a fresh perspective of your brand’s values and purpose.
When you have an interesting story to tell: if you have a unique story to share, particularly about your company’s origins, a brand video can help to showcase your brand’s personality and connect with your audience on an emotional level.
What makes a strong brand video
Well, first things first, there’s no magical formula for creating these videos, but here are a few tips to increase your odds of making an effective brand video.
Engaging Visuals: If you want to keep viewers hooked on your brand video, you need to catch their eyes with some jaw-dropping visuals. Go all out with high-quality images, animations, graphics, and colorful backgrounds. And don’t forget the text overlays, music, and sound effects that reflect your brand’s style.
Compelling Storytelling: You can’t just rely on pretty pictures alone to make your brand video a hit. You need to tell a story that your viewers can’t resist. To do that, you have to know your audience and what makes them tick. Craft a story that has a beginning, middle, and end and provides all the necessary information to engage your viewers.
Clear Calls To Action: You’ve got to make sure that your brand video leaves a lasting impression on your audience. That means you need to inspire brand awareness and include clear calls to action. Whether it’s signing up for your blog or channel, checking out your website, or buying something straight from the video, make sure your viewers know exactly what to do next. And, of course, make it easy for them to take action with a clear and concise CTA at the end of your video.
So, there you have it! With these essential elements, your brand video is sure to be a smashing success. Now go out there and show the world what you’ve got!
Selected work
Below are just a few brand videos that we’ve produced over the years here at Gisteo. Make sure you check out of Portfolio page for a more comprehensive review our work across different styles, sectors, uses and lengths. If you’re curious about our rates, please visit our Pricing page for our transparent, all-included fixed fees.
