Gisteo delivers best-in-class financial services explainer videos. Since 2011, we’ve helped financial services companies big and small cut through the clutter and better connect with their audience.
Financial services videos, also known as “financial services explainer videos,” are concise videos designed to clarify, promote, or educate viewers about financial products such as banking, insurance, investments, and more. These videos serve as a succinct means to simplify intricate concepts, engage clients, and highlight the range of services offered. Whether they take the form of animated explainers or live action explainers, these videos play a crucial role in helping finance-related businesses establish stronger connections with their audience while enhancing trust.
Financial services explainer videos contribute to improved communication, customer engagement, and business growth in the finance industry. Let’s take a closer look at some of the key benefits:
Product showcase: They provide a platform to showcase financial products and services in a concise and informative manner.
Trust building: Explainer videos can help build trust by offering clear explanations and demonstrating expertise.
Educational value: They educate clients about financial topics, empowering them to make informed decisions.
Brand promotion: These videos promote the financial brand, helping it stand out in a competitive market.
Customer conversion: They can lead to increased conversions as clients better understand and appreciate the services offered.
Cost-effective marketing: Explainer videos offer a cost-effective marketing tool for financial businesses.
Increased traffic: Videos on websites often lead to longer visits and increased traffic.
Check out a few of the insurance video productions that we’ve created for clients below. Much more work available here!
Explaining the firm’s approach to picking growth companies
Animated explainer for video for trading/investment consultancy
Explainer for company specialized in helping people repair bad credit
Internal video to inform stakeholders of the bank’s plans in Egypt
Explainer for data analytics platform for the financial sector
Video for a robo-advisor alternative to “buy and hold” strategies
Explainer for wealth management firm that advocate investing in gold
Video for technology solution to optimize real estate portfolios
Various video styles are highly effective for the financial services industry. These include explainer videos, which simplify intricate financial concepts for easy comprehension. Product demo videos are excellent for showcasing specific financial offerings, giving potential clients a clear understanding. Customer testimonial videos play a pivotal role in building trust, featuring real clients sharing their positive experiences. Brand videos help convey the company’s values and identity, fostering a deeper connection. And educational videos on financial concepts offer valuable insights to both existing and potential clients.
For most marketing videos, including those in the financial services sector, we recommend an ideal length of approximately 1-2 minutes. This duration strikes a balance between providing comprehensive information and maintaining strong viewer engagement. Longer videos often result in viewer drop-off, so it’s essential to keep your video concise and focused. The key is to deliver your message efficiently, emphasizing simplicity and clarity.
Several factors contribute to creating an exceptional financial services video. Firstly, it should be concise, delivering a clear and straightforward message. Visual appeal is crucial, so the video should look impressive and have the appropriate production values, including music and voiceovers. A well-defined call-to-action is also essential to guide the audience’s next steps.
To maximize the reach and impact of financial services video productions, a multi-platform distribution strategy is key. The specific approach may vary depending on the video’s purpose and audience. Typically, it’s advisable to share videos on your website, where they can engage visitors and provide valuable information. Incorporating videos into email marketing campaigns is another effective method to reach your existing audience and potential customers. Don’t forget to leverage social media channels like Facebook, YouTube, LinkedIn, and Instagram to expand your video’s reach and increase views.
Furthermore, consider using financial services explainer videos at in-person events such as trade shows, sales pitches, and investment presentations to enhance audience engagement and deliver your message effectively. By utilizing a combination of these distribution channels and platforms, financial services companies can ensure their videos resonate with their target audience and achieve the desired results.
With over a decade of experience perfecting explainer video production across various industries and niches, Gisteo has amassed extensive industry knowledge and creative expertise to produce financial services videos that captivate your audience and deliver results. Above all, Gisteo focuses on making things easy for you, delivering not only a great video but an enjoyable experience, with excellent communication and a clear, simple service. With competitive and transparent pricing, exceptional service, and a track record of video success, choosing Gisteo means your financial services video production is in very safe hands!
To get started, please contact us with details about your project, and we’ll be delighted to provide you with information regarding pricing, timelines, and the overall process. Additionally, you can schedule a consultation below so we can discuss your needs over a Zoom meeting
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