Gisteo delivers best-in-class ecommerce explainer video production. Since 2011, we’ve helped companies cut through the clutter, clarify their offering and boost revenue!
Ecommerce explainer videos are short, engaging animations designed to showcase online products or services. They simplify complex ideas and highlight benefits, providing a clear and concise overview. In today’s crowded digital landscape, filled with various brands, products, and services, these videos are a creative way for brands to stand out in the competitive ecommerce space. They grab attention and showcase products in a unique and compelling manner, making them an essential tool for any online business looking to make an impact.
E-commerce explainer videos offer several benefits:
Enhanced understanding: They break down complex products or services into easy-to-understand visuals and narratives, helping customers grasp the value and functionality more quickly.
Increased engagement: With compelling storytelling and attractive animations, these videos grab and hold the viewer’s attention, making them more likely to engage with your brand.
Improved conversion rates: By effectively communicating the benefits of a product or service, explainer videos can encourage viewers to make a purchase, boosting conversion rates.
Better SEO performance: Videos can improve your website’s search engine ranking, as they are favored in search algorithms and increase the time visitors spend on your site.
Versatile Marketing Tool: These videos can be shared across various platforms – from your website to social media channels – increasing your brand’s reach and visibility.
Clear brand messaging: They provide a platform to convey your brand’s message and values in a concise and appealing way, ensuring consistency across your marketing efforts.
Check out a few of the ecommerce explainer videos that we’ve created for clients below. Much more work available here!
Explainer for an online athletic brace retailer
Short explainer video for a Shopify automation platform
Explainer ecommerce accounting software platform
Explainer video for ecommerce order fulfillment platform
What types of videos are effective for e-commerce?
E-commerce can greatly benefit from a variety of video types. Animated explainer videos are particularly useful for simplifying and clearly presenting complex ecommerce concepts. Customer testimonial videos, where real clients share their positive experiences, can boost credibility. Animated commercials are also versatile, suitable for online platforms, social media, and even television. Using a mix of these video types can help familiarize customers with your ecommerce offerings and build trust.
What makes an ecommerce video compelling?
Creating engaging ecommerce videos should align with your specific goals, but certain key elements are crucial. A friendly, conversational tone helps make the content relatable. Dynamic and visually appealing graphics are vital to effectively showcase products and services. The ideal video length is typically 1-2 minutes, catering to modern viewers’ shorter attention spans. For TV ads, shorter 30-second videos are often more impactful (and necessary according to media buys). The goal is to create concise, engaging videos that effectively capture your audience’s attention.
Why choose Gisteo for e-commerce video production?
Gisteo, with over a decade of experience in diverse video production, brings a wealth of knowledge and creative skill to ecommerce video production. Whether you’re looking for animated or live-action videos, Gisteo ensures a seamless and enjoyable process, marked by excellent communication and a straightforward service approach. With competitive pricing and a proven track record of successful videos, Gisteo is a stellar choice for your ecommerce video production needs.
How do I get started with Gisteo for my ecommerce video project?
To kick off your e-commerce video project with Gisteo, simply get in touch with us and provide details about your project. We’ll offer information on pricing, timelines, and our overall process. Using the calendar below, you can also arrange a consultation to discuss your project more thoroughly over Zoom or Google Meet.
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