Gisteo delivers best-in-class fintech explainer videos. Since 2011, we’ve helped a wide range of fintech companies cut through the complexity and drive results!
Fintech videos, also known as fintech explainer videos, are concise and captivating presentations that demystify the inner workings of financial technology (fintech) products or services. They serve as friendly guides, simplifying the use of digital tools for tasks such as payments, investments, and financial management. These videos are crafted to transform intricate financial concepts into easily digestible information, injecting a smart and enjoyable dimension into business communication.
Fintech explainer videos contribute to improved communication, customer engagement, and business growth in the finance industry. Let’s delve into some of the key benefits:
Product showcase: They provide a platform to showcase fintech products and services in a concise and informative manner.
Trust building: Explainer videos can help build trust by offering clear explanations and demonstrating expertise in the fintech sector.
Education: They educate clients about fintech topics, empowering them to make informed decisions in the digital financial landscape.
Brand promotion: These videos promote the fintech brand, helping it stand out in a competitive market within the financial services industry.
Customer conversion: They can lead to increased conversions as clients better understand and appreciate the fintech services offered.
Cost-effective marketing: Explainer videos offer a cost-effective marketing tool for fintech businesses seeking to reach a broader audience.
Increased traffic: Videos on websites often lead to longer visits and increased traffic, enhancing the online presence of fintech companies.
Check out a few of the fintech explainer videos that we’ve created for clients below. Much more work available here!
Explainer for an intelligent invoice approval solution
Part of a series of explainers for global payments platform
Explainer for global trading ecosystem
Video explainer for FX trading platform
Explainer for data analytics platform for the financial sector
Video for trading risk and portfolio management technology
Part of a series of step-by-step how-to videos
Another in the series of videos for this global payments platform
Certainly, opting for a series of fintech explainer videos is a wise choice over a single lengthy one. Short videos are better suited to accommodate shorter attention spans, ensuring that key information is effectively conveyed. Each video can concentrate on a specific aspect, making the content easily digestible for viewers. This modular approach provides viewers with the flexibility to choose the content that is most relevant to them, ultimately enhancing engagement. Additionally, this approach allows for easier repurposing or updating of individual videos as your fintech product evolves. In the B2B realm, a collection of succinct videos can prove to be a more efficient and impactful means of communication.
Various video styles are highly effective for the fintech industry. These include explainer videos, which simplify intricate concepts for easy comprehension. Product demo videos are excellent for showcasing specific offerings, giving potential clients a clear understanding. Customer testimonial videos play a pivotal role in building trust, featuring real clients sharing their positive experiences. Brand videos help convey the company’s values and identity, fostering a deeper connection. And educational videos on fintech or financial concepts offer valuable insights to both existing and potential clients.
While there are some exceptions (e.g. tutorial videos), we generally recommend an ideal length of approximately 1-2 minutes for marketing or explainer videos. This duration strikes a balance between providing comprehensive information and maintaining strong viewer engagement. Longer videos often result in viewer drop-off, so it’s essential to keep your video concise and focused. The key is to deliver your message efficiently, emphasizing simplicity and clarity.
Creating an effective fintech video involves a few critical elements. Firstly, it’s crucial to have a clear focus on your goals and target audience throughout the entire process. Secondly, prioritize clarity by delivering your message concisely without unnecessary details, respecting your audience’s time. Finally, ensure high production value to convey professionalism and align with your brand’s image.
To maximize the impact of fintech video content, a comprehensive distribution strategy is essential. Begin by integrating videos on your website to engage visitors and provide valuable information. Incorporate videos into email marketing campaigns to reach your existing audience and potential clients effectively. Utilize social media platforms such as Facebook, YouTube, LinkedIn, and Instagram to expand your video’s reach and viewership. Additionally, consider showcasing fintech explainer videos at in-person events like trade shows and presentations to enhance audience engagement. Employing a combination of these distribution channels will ensure your videos effectively reach and resonate with your target audience in the fintech industry.
Yes! We provide multilingual options to ensure your fintech explainer videos can effectively reach diverse audiences. We work in collaboration with localization partners and have access to a global network of talented voiceover artists to adapt your content for international use.
With over a decade of experience in crafting explainer videos for various industries, including fintech, Gisteo possesses a wealth of knowledge and creative expertise. Our primary aim is to simplify the process for you, providing an enjoyable experience with clear communication and a straightforward process. We offer competitive and transparent pricing, exceptional service, and a proven track record of video success in the fintech sector. When you choose Gisteo, you can be confident that your fintech video production is in capable hands!
To get started, please contact us with details about your project, and we’ll be delighted to provide you with information regarding pricing, timelines, and the overall process. Additionally, you can schedule a consultation below so we can discuss your needs over a Zoom meeting.
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