2D animation videos to help you engage enlighten educate explain inform promote captivate convert

Gisteo crafts best-in-class 2D animation videos to help you better explain the “gist” of what you do, sell or offer. 


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What are 2D animation videos?

2D animation video explainers are short, engaging videos that use two-dimensional, flat graphics to explain a product, service, concept, or idea. These videos combine visual elements, voice-over narration, music and sound effects to convey messages in a clear and concise way. 

2D animation is widely used in marketing, education, and online content to simplify complex information, making it easier for the audience to understand and remember. The 2D style is popular due to its simplicity, versatility, and cost-effectiveness compared to more complex 3D animations.

2d animation video production

The benefits of 2D animation videos

2D animation explainer videos offer several benefits, making them a popular choice for businesses and educators alike. Here are some key advantages:

Simplifies Complex Concepts: They can break down and simplify complex ideas into easy-to-understand visuals and narratives, making them accessible to a broad audience.

Engages Viewers: The combination of visuals, narration, and sometimes music or sound effects can capture and maintain viewers’ attention more effectively than text or static images alone.

Increases Retention: People tend to remember information better when it’s presented visually and audibly. Explainer videos leverage this by delivering memorable content that sticks with the audience.

Versatile: 2D explainer videos can be used for a wide range of purposes, including marketing products or services, explaining concepts, onboarding employees, or creating educational content.

Cost-Effective: Compared to 3D animation or live-action videos, 2D animations are generally more affordable to produce, offering a high return on investment for many businesses.

Customizable: With 2D animation, you have complete control over the look and feel of your video, allowing you to tailor it to match your brand identity and message perfectly.

2D animation video benefits

2D animation video production examples

2D animation video production is one of our specialities here at Gisteo. Here’s a small selection of the 2D explainers we’ve created.  You can review lots more of our work across different styles here

2D animation video production faqs

Why Should I Choose a 2D Animation Video for My Brand?

Opting for a 2D animation video for your brand provides a distinctive and captivating method to convey complex ideas in a simple and memorable manner. This style excels at transforming abstract concepts, services, or products into something that’s both accessible and visually engaging for your audience. The high degree of customization available ensures that these videos can closely mirror your brand identity, creating a cohesive and impactful experience for viewers.

What Are the Benefits of 2D Animation Over Other Video Types?

2D animations stand out for their ability to distill complicated information into visuals that are straightforward and easy for audiences to grasp, making them perfect for explaining services or products in an entertaining and engaging way. Their adaptability allows for the visual style, tone, and messaging to be precisely aligned with your brand, offering a unique and consistent brand experience that sets them apart from other video formats.

What Is the Typical Timeline for Creating a 2D Animation Video?

The creation timeline for a 2D animation video generally spans from 4 to 6 weeks, depending on the complexity and specific demands of the project. This timeframe covers all stages from the initial consultation and scriptwriting to storyboard creation, voiceover work, and the final stages of animation, ensuring the delivery of a polished and effective message for your brand.

How Much Does a 2D Animation Video Cost?

The investment required for a 2D animation video depends on various aspects, such as the length of the video, its complexity, and the degree of customization needed. Although there are do-it-yourself options, collaborating with professionals guarantees a superior outcome that meets your brand’s objectives. Companies like Gisteo offer clear pricing and commit to providing outstanding value and quality in their video productions.

As a Brand Marketer, What Other Types of Videos Should I Consider for My Marketing Strategy?

Beyond 2D animation videos, your marketing strategy could benefit from incorporating a diverse array of video types. This might include live-action video productions, 3D explainer videos, testimonial videos to enhance credibility, and onboarding videos to streamline the user experience. Utilizing a varied video content strategy can boost engagement and offer a more comprehensive understanding of your brand to your audience.

What Are the Steps in Producing a 2D Animation Video?

The production of a 2D animation video involves several essential phases: beginning with a discovery phase to align with your brand and goals, followed by scriptwriting, storyboarding, voiceover and sound design, and culminating in the animation process. Each step is vital to crafting a video that not only effectively conveys your message but also captivates your target audience. Learn more about our process here. Additionally, you’re invited to schedule a consultation through the calendar below to discuss your project’s specific needs in more detail.


Ready to discuss your 2D animation video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at info@gisteo.com to further discuss your video needs.

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