Custom 90 second explainer videos with room to tell the whole story: the problem, your solution, proof and a clear next step. Made by a studio that’s produced thousands of 90 second videos since 2011.
A minute and a half. Not a second wasted.
Quick answer: A 90 second explainer video needs a script of about 220–230 words, spoken at a natural voiceover pace of roughly 150 words per minute. That’s enough to state the problem, show your solution and close with one clear call to action. For comparison: 30 seconds ≈ 75 words, 60 seconds ≈ 150 words. Not sure where your draft lands? Paste it into our free Script Timer to see how long it runs and hear it read aloud.
| Quick facts | Answer |
|---|---|
| Script length | About 220–230 words |
| Best for | Websites, landing pages, YouTube, sales and investor pitches |
| Price at Gisteo | $4,000 (you supply the script), $4,500 Full-Service, $5,500 VIP Fast Pass |
| Timeline | 4–6 weeks; 2–3 weeks with VIP Fast Pass |
| What fits | Problem, solution, two to four benefits, proof and a call to action |
| Not ideal for | TikTok, Reels and short ad slots; use a 15–30 second cut |
A few of the 90 second explainers we’ve produced over the years. Click any video to watch.
Want more? See our custom explainer video examples and AI video production examples or pricing.
Here are a few tips for creating a video people will want to watch:
When might 90 seconds be wrong? If your channel is social, your budget is tight, or you need a full training lesson. Try 30 or 60 seconds.
Every project follows the same five stages, with your approval at each one:
More: how we work · explainer script guide · free script session
At a natural pace of about 150 words per minute:
| Video length | Script words | Best for | Gisteo Full-Service |
|---|---|---|---|
| 30 seconds | About 75 | Ads, social, launches | $4,000 |
| 60 seconds | About 150 | Homepages, landing pages | $4,000 |
| 90 seconds | About 225 | Complex products, pitches | $4,500 |
| 2 minutes | About 300 | Demos, onboarding, training | $5,000 |
See 30 second and 60 second explainer videos.
Compare lengths, or pick the production option that fits your schedule.
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Tell us what you need to explain. We’ll help you shape it into a story that fits.
About 220–230 words, at a natural voiceover pace of roughly 150 words per minute. Check your draft with our free Script Timer.
At Gisteo, a 90 second video costs $4,000 if you supply the script, $4,500 with our scriptwriting (Full-Service), or $5,500 delivered in 2–3 weeks (VIP Fast Pass). See pricing.
Not for websites, landing pages, YouTube or sales, where viewers want detail. For social feeds and ads, cut a 15–30 second version.
When your product is complex, your audience needs proof, or you’re pitching investors or enterprise buyers who expect more depth.
4–6 weeks for standard packages, or 2–3 weeks with VIP Fast Pass.
A hook, the problem, your solution, two to four benefits, proof like results or customers, and one call to action.
Yes, if every scene earns its place. Strong visuals, a conversational voiceover and a clear story keep viewers watching.
Yes. We can cut 15, 30 and 60 second versions for ads and social from the same project.
Yes. Our Full-Service package includes scriptwriting. Or book a free script session.
Unlimited revisions within each stage, with your approval before we move on.
Any of our styles: 2D animation, motion graphics, whiteboard, 3D, kinetic typography or cinematic AI.
Thousands. We’ve produced 3,000+ videos since 2011, and 90 seconds is one of our most requested lengths.
Quick answer: a 90 second explainer video usually needs about 200 to 230 spoken words. For most Gisteo scripts, the sweet spot is around 220 to 225 words because it leaves room for pauses, visual transitions, and a clear call to action.
Use this simple formula when planning a script: video seconds x words per minute / 60. A relaxed read is closer to 135 words per minute, while a faster voiceover may reach 155 words per minute.
Estimated script length: 218 words
| Video length | Recommended script length |
|---|---|
| 30 seconds | 65 to 80 words |
| 60 seconds | 130 to 155 words |
| 90 seconds | 200 to 230 words |
| 120 seconds | 270 to 310 words |
Most 90 second speeches and voiceovers land between 200 and 230 words. The exact count depends on the speaker's pace and how much breathing room the visuals need.
Usually, yes. A 250-word script can work only with a fast read and limited pauses, but it often feels rushed. Trimming to about 220 words makes the story clearer and easier to follow.
A strong 90 second script should define the problem, introduce the solution, show the key benefit, add proof or context, and close with one simple next step.
Gisteo narrows each script to one core message, cuts dense copy into visual beats, and leaves enough pacing for the animation or live-action footage to do some of the explaining.
