90 second explainer videos combine depth and breadth, making them one of the most effective ways to pitch your business, product, service or idea. Here’s some useful background information on 90 seconds explainer videos along with a few examples.
90 second explainer videos combine depth and breadth, making them one of the most effective ways to pitch your business, product, service or idea. Here’s some useful background information on 90 seconds explainer videos along with a few examples.
30 seconds explainer videos are great if you want something fast and furious. 60 second explainer videos are perfect if you want to strike a balance between concise and informative. But if you’re looking for a more classic elevator pitch length, you want a 90 second explainer. 90 second explainer videos are one of our specialties here at Gisteo and we’ve produced over 1,500 90 second explainer videos over the years.
In the world of video production, a minute and a half is plenty of time. That doesn’t mean you can fit an entire white paper or sales deck into the script though. It’s easy than you might think to underestimate just how many words fit into a 90 second explainer video, and one of our most common tasks is negotiating a dense script down to the basics.
When writing a 90 second script, you should plan for a total of about 220-230 words. That makes sure you have plenty of time to introduce the topic, explain it in time, and wrap it up with a swift conclusion that gives your audience its next steps.
As you can probably imagine, the strength of a 90 second video compared to shorter videos is its depth. Unlike its 30 second or 60 second counterparts, a 90 second video length gives you the opportunity to dig a little deeper into the problem as well as the solution. Want to clarify a complex topic, draw connections with other products and services, maybe even bring in an expert for a quick quote? All of that is possible with 90 second explainer videos.
If you can get all this right (more on how you can do that below in the next section), your 90 second explainer will keep your audience’s attention of your audience for its entire duration and then richness of the content will pay dividends. As we’ve talked about before, there’s no single “best length” for online videos–it all depends on the subject, audience, and context. If your content is engaging and you post it on the right channels, 90 second explainer videos can be powerful marketing tools.
Let’s face it: there are situations in which 90 seconds might not be ideal. Let’s dig into some of the potential pitfalls:
Here are some tips to help you create a video your audience will actually want to watch:
Below are just a few of the 90 second animated explainer videos that we’ve done over the years here at Gisteo. Make sure you check out of Portfolio page for a more comprehensive review our work across different style, sectors, uses and lengths. If you’re curious about our rates, please visit our Transparent Pricing page for our straightforward, all-included fixed fees.