Custom explainer video production to help you clarify engage enlighten entertain convert crush it

Since 2011, Gisteo has been creating custom animated explainer videos to help you elevate your business, product, service or idea. No matter what you do, sell or offer, we’ll make sure your audience gets the gist. 


3,000+ produced for organizations small and large

explainer video production clients

We don't just create explainer videos. We create gisteos.

Gist + Video = Gisteo

When we launched, explainer videos weren’t a “thing” yet. So, we just invented our own term to describe what we did by combining the words Gist and Video. The “gist” is the central idea, the core, the essentials. It implies a quick summary vs. a long-winded dissertation…which was exactly what our videos did. Gist + Video = Gisteo. A company name was born and the rest is history.

More than a decade later, we’re still explaining the gist of what businesses, products or services are all about. In fact, it’s more important today than ever. Competition is just a click or tap away and your target has countless choices. They need to get the gist…and fast. If they do, it’s priceless because understanding the gist of why you matter gives them clarity….and clarity leads to action.

What our custom explainer videos can do for you


Clarify your value proposition: explainer videos are one of the most effective ways to concisely explain mission, purpose, value proposition and more. A 60-90 second explainer video production engages your audience and conveys your message better and faster than website text.

Educate your audience: whether your target is external or internal, skip the boring talking head videos and inform your target in a more compelling way with an explainer video.

Simply complex topics: if what you do is complicated, custom animated explainer videos can help you can distill complex topics into something that’s much more digestible and understandable.

Boost sales: marketing teams are increasingly using explainer video production services to drive lead generation and conversions. According to recent surveys, 63% of businesses prefer video marketing, and 82% say this is an essential strategy to reach their customers and deliver a good return on investment.


Versatile styles to fit any need

Gisteo doesn’t produce cookie-cutter explainer videos. Like snowflakes, no two gisteos are alike. Below are examples of our custom explainer video production styles, each tailored to your unique goals and preferences. Check out the Portfolio section for much more.

2D Animation

A versatile animation style to bring any product, brand or service story to life! 

Motion Graphics

Motion design featuring icons and graphics- ideal for a polished overall effect

Kinetic Typography

A marriage of imagery + animated
text. Great for playing on mute or with sound

Hand’s On

Whiteboard videos, perfect to inform and
educate your audience

Live Action with Visual Effects

A combination of film footage + motion graphics to create a corporate, realistic look

3D Animation

Unleashing the “wow” factor with sophisticated animation for a more immersive experience

Schedule a free consultation

Book a video call with Stephen Conley, Founder & Creative Director. Stephen will meet with you and your team to discuss your overall goals. He’ll provide his general thoughts on what approach you should take and answer any questions you might have about the process.

Before starting his own explainer video production company, Stephen worked at some of the world’s top advertising agencies. Since then, he’s worked with countless start-ups and leading brands during his 11+ years running Gisteo…so he knows his stuff when it comes to explainer videos as well as branding and marketing in general!

Custom Explainer Video faqs

How much does explainer video production cost?

Wyzowl conducts a yearly study to determine global industry average price of explainer videos.  In 2023, they determined that price to be over $8,000. You can see the full research study here to find out how they came to this conclusion! Gisteo focuses on value-for-money and our videos are considerably more affordable than these averages, which can be skewed by high-priced companies.  It’s always a good idea to do your homework before making a decision on who to work with.

What animation styles can be used in explainer videos?

Animation in general is amazingly flexible. It lends itself to diverse style choices when producing explainer videos, including 2D/cartoon, motion graphics, 3D animation, whiteboard animation and more. Live-action explainer videos are also a great choice depending on your budget and needs.  Whether you have a style in mind – or would like us to recommend one, there are great ways to tell your story with explainer videos!

What's the process like and how long does it take?

The turnaround time for a custom explainer video production does can vary somewhat based on factors like complexity or the length of your explainer video. At Gisteo, we typically deliver videos within 4-5 weeks, from start to finish. For shorter videos or expedited projects which we call “Fast Pass,” we can complete them in as little as 2 weeks. 

Why choose Gisteo for your next explainer video project?

We launched our company in 2011, making us literally one of the most experienced explainer video production companies on the planet. To date, we’ve completed over 3,000 projects for thousands of clients across the world. We’ve got a proven process, affordable rates and an impeccable track record. Click here for more information on why we may be the best choice for you. 

Beyond explainer videos: other video types/uses to consider

Explainer videos are just the beginning of what you can do with video content. Explore this infographic to learn more about the top 20 video types and uses you can leverage to enhance your marketing or branding efforts.

20 video types beyond just explainer videos

Feelin' the love ★★★★★

Gisteo has garnered some amazing reviews on Google, Clutch, LinkedIn and other platforms. Check out our Praise page for more of the stuff that makes us blush!