Animated marketing videos to promote engage entertain better explain grab attention boost sales

Gisteo crafts animated marketing videos that better engage your audience to help take your brand to the next level!


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What are animated marketing videos?

Animated marketing videos are concise, visually engaging tools that utilize animation to showcase and promote a product, service, or brand. They are particularly effective in simplifying complex concepts, making them easily understandable for a wide audience. These videos combine elements like colorful graphics, character animation, and storytelling to capture and retain viewer attention, thereby enhancing brand identity and improving audience engagement. By offering a unique and memorable way to communicate a marketing message, they’re versatile across various digital platforms and can be a cost-effective alternative to live-action videos.

Benefits of animated marketing videos

An animated marketing video effectively promotes a business or product by:

  1. Simplifying complex concepts: Animation breaks down intricate ideas into simple, engaging visuals for easier understanding and recall.

  2. Capturing attention: With vibrant colors, dynamic movements, and creative storytelling, animation grabs and maintains viewer interest, enhancing message impact.

  3. Enhancing brand identity: Customizable to your brand’s style and tone, animated videos strengthen brand consistency and message cohesion.

  4. Boosting retention and recall: The combination of visual and auditory elements in animation aids in better memory retention of your message.

  5. Versatility: Animated videos are adaptable for use across various digital platforms, from websites to social media, broadening their reach.

  6. Cost-Effectiveness: Animation avoids the need for physical locations, actors, or sets, offering a budget-friendly option for quality content.

  7. Timelessness: Animated videos remain relevant longer than live-action videos, as they don’t feature potentially dated people or environments.

animated marketing videos

Examples of our work

We don’t do cookie-cutter animated marketing videos. Below are a few examples of our diverse marketing video styles. Be sure to check out our Portolio section for much more.

2D Animation 

Engaging videos that combine characters and motion design to vividly present your target’s pain points, bridging the gap between an overly cartoonish approach and the more abstract Motion Graphics style.

Motion Graphics 

Motion graphics provide a more corporate look, animating elements for clarity and impact. Characters, if present at all, are more abstract, making it a perfect choice for demos, tutorials, explainers, overviews and more.

Mixed Media 

Seeking realism in your video? Mixed media blends live-action with motion graphics, text, and visuals. Use your footage or our curated stock videos, delivering a cohesive narrative without the need for camera teams.

Kinetic Typography 

An approach that combines moving text, images, motion graphics and music (voiceover optional). Onscreen text makes this style ideal for social media & autoplay platforms with default-muted volumes or bustling conference halls.

Animated marketing video production FAQs

Why opt for animated marketing videos?

Animated marketing videos have several advantages over live-action or other types of videos. They are especially useful if your product or service is in the development phase, as animation can effectively illustrate features and benefits. Moreover, the visual style of animated videos can be tailored to match your brand identity, ensuring a consistent and impactful customer experience.

What is the usual timeline for creating an animated marketing video?

The production time for an animated marketing video depends on your specific requirements and the video’s length. Generally, the complete production process for an animated marketing video takes about 5-6 weeks.

How much does an animated marketing video cost?

We pride ourselves on transparent, affordable pricing and high-quality production for animated marketing videos. You can view our rates for these productions here.

What are the steps in producing an animated marketing video?

Producing an animated marketing video involves several stages. It starts with a fact-finding phase to understand your objectives and requirements. Then, a script is written to define the video’s content, followed by storyboard creation to visualize the video’s flow. Sound elements like voice-overs and background music are then added. The final step is the production of the actual animation, bringing your animated marketing video to life. Click here for a more detailed explanation of our process.

What types of animated marketing videos should I consider creating?

There are many types of animated marketing videos to help elevate your brand. you should consider explainer videos to provide a comprehensive overview of your services or products. Onboarding videos are excellent for helping new users understand and enjoy your offerings. The infographic below explores numerous use cases for animated marketing videos. 

Types of animated marketing videos

There are countless styles and uses for Gisteo videos. Explore this infographic to learn more about the top 20 video types you can leverage to enhance your marketing or branding efforts.

Ready to discuss your animated marketing video project?

Let’s talk!  Schedule a free consultation using the calendar below or contact us at to further discuss your video needs.

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