Explainer Video Pricing, Made Easy

Clear, simple fixed rates…minus surprises or gimmicks

Unlike other firms in the explainer video space who try to size you up before giving you a quote or make you enter in your email address to get pricing, we believe in delivering explainer video pricing with total transparency. In the table below, you’ll see that we charge a base rate for the first 60 seconds plus $500 per 30 second increment thereafter.  In addition, we’re not looking to play “gotcha” with the stopwatch. If you go over your goal length by 10 seconds or less, it’s on the house. That’s what we mean by “10 second free buffer.”

Our standard explainer video pricing applies to all our different animated video styles that you can see on our Portfolio page.   The only exception would be for special jobs that include elements like highly complex 3D work, CAD modeling, etc. which would need to be quoted on a case-by-case basis.

Note: if you’re planning on producing two or more videos, consider becoming a Gisteo Preferred customer– a great way to save big-time money on multiple productions. Or, if you’re on a real tight budget, check out our K.I.S.S. budget pricing.

Just Animate!

$ 3,000

1st 60 seconds + $500/each additional 30 second increment

A perfect option if your script is 100% ready to roll. You supply the approved script with visual cues/instructions and we’ll bring it to life!

  • Full key-frame storyboard
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Unlimited revisions (within each stage)
  • 10 second free buffer included
  • Payment: 50% upfront, 50% upon completion
  • Average turnaround time: 3-4 weeks
Lets do this!

Normal

$ 3,500

1st 60 seconds + $500/each additional 30 second increment

Our classic full-service package. We handle everything from concept to creation, with all the bells and whistles included. This is Gisteo’s most popular offering.

  • Discovery
  • Script development
  • Full key-frame storyboard
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Unlimited revisions (within each stage)
  • 10 second free buffer included
  • Payment terms: 50% upfront, 50% upon completion
  • Average turnaround time: 5-6 weeks
Get started now!

VIP Fast Pass

$ 4,500

1st 60 seconds + $500/each additional 30 second increment

Same as our Normal package but everything is on an accelerated timeline. You get priority service while we sleep less & beg our spouses for forgiveness.

  • Discovery
  • Script development
  • Key-frame storyboard (time permitting)
  • Voice over
  • Illustration & animation
  • Music & sound effects
  • Revisions as time permits
  • 10 second free buffer included
  • Payment terms: 50% upfront, 50% upon completion
  • Average turnaround time: 2-3 weeks
Hurry up!

Frequently Asked Questions

Like they say– there are no stupid questions, just stupid answers.  Here are some of the more common questions we get and, hopefully, only a few of the answers are stupid.  Have another question?  Don’t hesitate to contact us and we’ll get back to you with freakish speed.

Are your prices negotiable?

Not really. We like to think we offer “everyday low pricing” but you can always try.  Hey, business is about “win-win” relationships so, if you have something to offer in exchange for a discount (e.g. you will mention Gisteo in a article that will be seen by thousands of people in a specific industry, you’re an influencer with a large following and you’ll talk about us etc.), we’re all ears!

Why are you so affordable?

Gisteo is a lean operation. We don’t have a secretary or too many admin people or excessive overhead which can lead to bloated explainer video pricing.  We prefer to keep things streamlined and pass those savings on to our clients.  In addition, we get a ton of repeat business and referrals so we don’t need to inflate our explainer video pricing to offset massive marketing costs.

Why are you so expensive?

Strange but true…but we get this question as often as the above one. Explainer video pricing fluctuates so wildly in this industry that prospective customers are left scratching their heads. We deliver a high-quality product at a fair price. We firmly believe that Gisteo offers the best value-for-money proposition on the market. If you are looking for a “dirt cheap” solution, that is not us. You may want to check out Fiverr or talk to some folks who speak English as a second or third language…but remember, you get what you pay for.

That being said, if you’re on a tight budget and want something simple yet effective, be sure to check out of “economy class” offering based on the KISS principle (Keep it simple, stupid) on the site here.  K.I.S.S. Explainers combines the same great storytelling offered at Gisteo with simpler animation techniques to deliver a super affordable, custom-made product. And there’s nothing stupid about that!

How does the “10 second free buffer” work?

Say you plan on doing a 60 second explainer video.  Ultimately, the running time extends a bit and the final video is 68 seconds. Other companies will charge you religiously (and handsomely) for every extra second. Not Gisteo. We keep it simple and fair.  We’ll round down as long as it’s within the “buffer zone” and those extra seconds are free of charge. If it goes beyond the 10 second buffer, we will apply the full pro-rated fee based on the normal $500 per each additional 30 second increment.

Do you offer discounts if we’re looking to create multiple videos?

Wow!  You read our mind. Our Gisteo Preferred plan is perfect for those looking to produce two or more videos during a 12-month period. You can check out what it’s all about here.

Do you do 30 second spots/videos? If so, what’s the rate?

Of course!  60-90 seconds is the most common length that we produce but we’ve also created countless 30 second spots for TV, websites, social media etc.  Subtract $500 from the above base rates and, voila, that’s the fee you can expect.

What is your pricing policy for revisions?

Our policy is to not have a policy when it comes to revisions. Our end goal is the same as yours: to create a compelling video. If you’re pleased as punch with the end result, we know you’ll speak favorably of us to all your friends and contacts when they ask “who made your video?” We’d much rather have a new Gisteo evangelist out there in the world than to tick you off by “nickeling and diming” you to death over a few extra changes.

In addition, projects follow a sequential order, meaning that we don’t embark on the next stage of the process until you’ve given your feedback and approved of a particular element such as a script, voice over, character look etc. This approach help ensure that we have frequent touch-points and no unpleasant surprises.

Are there exceptions to the above?

Well….yes. Every now and then there are a few “special” clients who will cross the line a bit when it comes to requesting excessive revisions. It’s very rare, but it happens.

This is especially problematic after a particular stage of a project has been completed and approved and the client decides to change something that was previously green-lighted. In these extreme cases, we may ask for an additional fee to cover an over-abundance of labor-intensive revisions. This is dealt with only on a case-by-case basis when we feel it’s necessary and we always try to be as fair as possible.

Does the voice talent have to be American or can we get a British, Australian or other accent in English?

Sure, we can cast any native English-speaking accent you need. Cheers mate!

Can you do gisteos in other languages?

Yes, we write the script in English so you would need to send us a translated version of the final/approved script and we charge an additional fee for this service depending on the length of the video.  We can cast voice talent in most major world languages and have extensive experience producing videos for other countries.

How does the process work?

We keep things efficient, streamlined and simple here at Gisteo.  Check out how everything works and how to get started here.

Will I own the rights to the work?

Yes, with an asterisk. These are “for hire” jobs and you will own all rights to the video output produced by Gisteo.  By “output,” we’re referring to the master video file we send you, most often in .mp4 or .mov format. We do not release source files (e.g. native After Effects project files) as this is our own intellectual property. Requests for source files are dealt with on a case-by-case basis and a one-time surcharge for said release applies (normally around $500-$1,000, depending on video length).

Do you only offer commercial explainer videos and marketing videos?

No, not at all. Gisteos are videos that “get to the gist” and do not always need to have a purely commercial or promotional angle. Gisteos could be used to explain a complex educational concept in an interesting way, show people how something works, describe how a non-profit organization uses its funds, etc. If there’s a need to communicate the gist of something, there’s an opportunity to create a gisteo. One of our fastest-growing uses, in fact, is for internal communication/training at larger organizations that need to share important content with their employees in an easily digestible, more engaging way.

What’s up with the Gisteo Guy’s clothes?

Fashion is not his strong point.

We are a marketing firm but we don’t have the in-house capacity to quickly and affordably produce these types of videos. Could we outsource this work to your company?

Definitely. We work as a supplier to plenty of other marketing or branding firms, ad agencies etc. and we’re open to exploring different types of relationships.

In what formats do you deliver the final files?

By default, we send the final file to you in .mp4 but we can send you the files in almost any format you need- .mov, .flv, .swf, .wmv, .avi etc.