When you’ve created over 1,500 animated marketing videos, showcasing your stuff is challenging. Nevertheless, we’ve tried to keep things simple and somewhat organized here on this page. Below, we provide samples of a variety of our productions, categorized by general style. For a directory of videos organized by general category/industry, click here. Note: if the volume is not playing automatically, use the controls at the bottom right of the video player.
Disclaimer: this is by no means meant to be comprehensive collection of what we’ve done across all sectors, business types, approaches, languages, uses etc. Please contact us if you have a particular style or industry in mind. We’ll be sure to dig through our archives and tell you if we’ve done it or could do it.
2D Cartoon Characters
Unless you’re a CPA (just a joke- no accountant hate mail please), chances are you love a good story. These entertaining gisteos are ideal for bringing the pain points of your target to life while presenting your offering in a way that sticks. Note: many of our cartoon-style productions also contain elements of motion graphics and include actual product images/screenshots…so they aren’t overly “cartoonish” by any means. The main difference between this approach and motion graphics (next section below) often lies in the more expressive style of the characters themselves and the more extensive role they play in the video.
Are you “cartoon-phobic?” No problem, we get it. Sometimes the situation calls for a different look and feel then the more cartoony stuff. With motion graphics, we’ve got the perfect solution for you. The beautiful 2D/3D vector-style artwork and graphics, slick screenshots and tantalizing effect make your message sizzle like bacon on Sunday morning. Characters in this style tend to be more abstract vs. those in the 2D cartoon character productions in the section above. This approach is excellent for intros, overviews, product demos, tutorials, screen tours and more.
Kinetic typography is the technical name for “moving text”— an animation technique mixing motion and text to express ideas. In less technical terms, it’s a freaking awesome marriage of words, images and music designed to drive home your message. With kinetic typography, we utilize the aforementioned motion graphics technique although voice over narration is optional in this approach since the text plays such an important role.
The “Gisteo Guy” on our home page spawned a whole new genre out there. Who knew a little square-headed dude could make so much of a splash? Well, he did, and now this close cousin of the aforementioned cartoon-style gisteo is spreading like wildfire. Forget those pricey prima donna actors on the green screen- our talking cartoon characters will pitch your USP in a unique way that will help your message cut through the clutter. Already have a mascot on your site or in your logo? No problem, we’ll animate almost anything and have it talking for you in no time!
Hands On (AKA "Whiteboard")
In this approach, we utilize hand movements and cut-out images along with animation, whiteboard drawings and pictures to give these gisteos a real artisan feel. Each whiteboard animation uses a mesmorizing visual device to guide the narration along with animation and other effects. Note: we can also combine this style with others such as cartoon, talking spokesperson etc. as you’ll see in a couple of the examples below.
Live Action Video Clips & Visual Effects
Looking for an extra shot of realism in your explainer video? Want to show “real” people and/or product imagery to help bring your story to life? Not a problem. We can do that by mixing in live-action video clips with motion graphics, text, graphics, screenshots and other visual effects. We’ll either incorporate footage that you supply or we’ll find high-quality stock video that go with the script like peanut butter goes with jelly- no expensive camera crews required!