When you’ve created over 1,500 animated marketing videos, showcasing your stuff is challenging. Nevertheless, we’ve tried to keep things simple and somewhat organized here on this page. Below, we provide samples of a variety of our productions, categorized by general style. For a directory of videos organized by general category/industry, click here. Note: if the volume is not playing automatically, use the controls at the bottom right of the video player.
Disclaimer: this is by no means meant to be comprehensive collection of what we’ve done across all sectors, business types, approaches, languages, uses etc. Please contact us if you have a particular style or industry in mind. We’ll be sure to dig through our archives and tell you if we’ve done it or could do it.
Unless you’re a CPA (just a joke- no accountant hate mail please), chances are you love a good story. These engaging gisteos are ideal for bringing the pain points of your target to life while presenting your offering in a way that sticks. Characters are featured in these productions along with elements of motion graphics, product images and screenshots…so they aren’t necessarily overly “cartoonish” by any means. In fact, there’s often a very fine line between this style and Motion Graphics (in the next section below). The difference lies in the more expressive, “human” style of the characters themselves as well as the more extensive role they play in the video.
Are you “cartoon-phobic?” Don’t worry- we get it and we won’t “cancel” you. Sometimes the situation calls for a look and feel that’s bit more corporate. With motion graphics, we’ve got the perfect solution for you. In this style, we add motion to artwork, shapes, graphics, screenshots and more to make your message sizzle like bacon on Sunday morning. Motion graphic videos are great for breaking down your complex services or products and presenting them in a memorable way. Characters in this style (if used at all) tend to be more abstract vs. those in the 2D Animation videos and generally play a minor role. This approach is excellent for intros, overviews, product demos, tutorials, screen tours, onboarding videos and more.
Kinetic typography is the technical name for “moving text”— an animation technique mixing motion and text to express ideas. In less technical terms, it’s a freaking awesome marriage of words, images, motion graphics and music- designed to drive home your message. With kinetic typography, a voice over narration isn’t necessary (but can be included) since the text plays such an important role. In fact, these productions are a great option for social media and autoplaying video platforms, where the volume is muted by default.
Live Action Video Clips & Visual Effects
Looking for an extra shot of realism in your explainer video? Want to show “real” people and/or product imagery to help bring your story to life? Not a problem. We can do that by mixing in live-action video clips with motion graphics, text, graphics, screenshots and other visual effects. We’ll either incorporate footage that you supply or we’ll find high-quality stock video that go with the script like peanut butter goes with jelly- no expensive camera crews required!
Hands On (AKA "Whiteboard")
In this approach, we utilize hand movements and cut-out images along with animation, whiteboard drawings and pictures to give these gisteos a real artisan feel. Each whiteboard animation uses a mesmorizing visual device to guide the narration along with animation and other effects. Note: we can also combine this style with others such as cartoon, talking spokesperson etc. as you’ll see in a couple of the examples below.
The “Gisteo Guy” on our home page spawned a whole new genre out there. Who knew a little square-headed dude could make so much of a splash? Well, he did, and now this close cousin of the aforementioned cartoon-style gisteo is spreading like wildfire. Forget those pricey prima donna actors on the green screen- our talking cartoon characters will pitch your USP in a unique way that will help your message cut through the clutter. Already have a mascot on your site or in your logo? No problem, we’ll animate almost anything and have it talking for you in no time!