Animated Business Videos: 6 Compelling Reasons To Use Them

Animated business videos can be an excellent addition to any marketer’s toolkit.  If you’re considering getting an animated business video but still haven’t “pulled the trigger,” consider these 6 reasons as your call-to-action to get your very own animated business video in 2019 and beyond.

1. Video in general delivers higher engagement

It’s a fact that people understand visuals much faster than text. We understand images instantly while we have to work to process text. We’ve all heard the old expression that “a picture is worth a thousand words” but studies reveal that visual information is actually processed 60,000x faster than text.

According to Dr James McQuivey of Forrester Research, one minute of video is worth 1.8 million words when it comes to engaging your audience. Just imagine: if you were to write 1.8 million words on a blog post, it would take approximately 3600 pages applying Dr. McQuivey’s findings.  A video does this same work in a fraction of the time.

In addition, an analysis by Wistia discovered that people spent on average 2.6x longer on a web page with video vs. on one without video.  So, that means that if the viewer is spending two and a half times longer processing information 60,000 times faster, their brain is going to be infinitely more engaged and you’ll be able to communicate infinitely more information with video.

2. Animated videos are attention-grabbing

 As discussed above, video is a more engaging medium vs. text but that’s far from a guarantee that people will actually watch it.   Your video needs to grab the viewers’ attention quickly from the get-go and that’s where animation can come in handy.

Animated business videos can be different and surprising.  A change of pace from the same old business videos that your target is accustomed to watching.  With animation, you can use colors, illustrations and sounds in fresh ways to captivate your audience and help your video cut through the clutter.

3.  Animated videos are perfect for making complex topics more entertaining

Animation affords a degree levity and lightness that other types of video lack, allowing you to simplify complex topics in an entertaining way. Whether it’s with a whiteboard animation style, cartoon style or motion graphics approach, animated business videos help you explain any subject matter in a fun way that connects with your audience- without talking down to them.

4. Animated videos are nostalgic and connect us with our inner-child

There is something beautifully childlike about animation, especially when it comes to cartoon-style animated videos.  It can be powerful to connect with the inner-child of your target audience, playing upon that bittersweet yearning for the past that we all have. With animated business videos, you can subtly remind viewers of the cartoons they grew up with and connect with them on a subconscious, yet powerful level.

5. Animated business videos are extremely flexible

With animated videos, there are no barriers.  If you can dream it up, you can create it.  Want to show a dancing purple bear doing the moonwalk? Not a problem. Need to depict a person beating up a school of sharks in the ocean? Simple.  Fancy showing a businesswoman transform into a superhero before our eyes? Done.   You get the picture.  Virtually anything is possible with using animation techniques which, as you can imagine, is not true of other forms of video…at least without spending millions of dollars.  And that leads us to our last point.

6. Animated videos can be comparatively affordable

Even if you wanted to create a video with the above-mentioned scenarios, the cost to find a location, build a set, hire actors, deal with union contacts add special effects, etc. etc. would simply make the whole endeavour cost-prohibitive unless you’re a FAANG company perhaps (Facebook, Amazon, Apple, Netflix and Google).

Not so with animation.  The flexibility and ability to create anything you want from scratch without the aforementioned barriers make animation highly affordable for a wide range of businesses.

Conclusion

So there you have it.  6 reasons why animated business videos can be game changers for your company. If you still don’t have an animated business video, what are you waiting for?  Get started on your own animated business video production today by contacting us at Gisteo.