In this article we share 9 great animated marketing video examples to help you figure out how best to tell your brand story to win the attention of your prospects.

Entertain your prospects with animated marketing videos

The internet has changed the way we do business. Marketing has changed from catch all mass messaging to targeting niche audiences with tailored communications. It’s now possible to serve specific content to the prospects most likely to buy your product.

Winning the attention of your ideal customers in an increasingly competitive marketplace is the new challenge. One of the most effective ways to serve the right information at the right time is with a professional marketing video that both entertains and informs.

Customers want to be entertained. Gone are the days of simply saying how great a company is. Sure, relevant and concise product information is expected but that’s not enough to win the hearts and minds in the online arena.

Tell your story in a more compelling way

Businesses that do well online tend have an interesting story to share about their product or service. One of the best ways to tell a story is by crafting a compelling narrative about the brand and how the customer benefits from engaging in that relationship.

One of the most effective ways to bring a brand story to life is through video marketing. It’s quick to get the message across, easy to understand and most of all entertaining to watch. All the essential ingredients to attract the fleeting attention of would be customers.

The key to great storytelling is to use an animated marketing video to deliver an informative and engaging message that both inspires and delights customers.

Here’s our selection of marketing video examples for your perusal.

Tracktor

This short clip is an excellent example of an animated marketing video without a voice over.  It speaks exactly to the challenge we outlined in the introduction, without even needing to speak per se.

The animation is clear and colorful, the kinetic text is informative and concise and the overall tone engaging while sharing the crucial product information.

NeuroTargeting

In this compelling example of a healthcare animated marketing video, we learn about how NeuroTargeting is using the power of the internet to connect the global cranial dataset.

CranialCloud is a complex concept that is explained with ease in this simple yet effective two-minute animated marketing video.

The spot uses a selection of screenshots, animation and photography to achieve an impactful 120 second marketing video.

Sauce Beauty

Another one of our favorite animated marketing video examples presents the benefits of Sauce Beauty’s haircare products.

Stylish illustrated animation are used to bring to life a short, compelling script about this company’s safer, recipe-inspired products.

PushAuto

The Emerging Artist Network explains how it solves an important music industry challenge with this animated marketing video example.

EAN uses simple graphics, voiceover and catchy riffs to compose a music industry marketing video that tops that charts.

Just north of two minutes in length this marketing video sets the standard for the music industry making a clear call to action for bands, brands and musicians alike.

EAN

In under 120 seconds, Push Auto explains how their hassle-free platform makes buying or leasing a new car quick and easy.

As the first of our animated marketing video example that shows how a simple solution solves a complex challenge, PushAuto moves units in the automobile ecommerce sector.

 

Muncheez

This legal cannabis industry animated marketing video presents an exciting solution for this lucrative new vertical.

In this short and sweet cannabis sector explainer, Muncheez, demonstrates how it connects buyers and growers using their innovative online software and mobile app. Its easy to follow script, simple graphics and friendly voiceover makes this another one of our high-quality marketing video examples.

Prialto

Prialto uses the Formula One analogy to drive home the benefits of its software in another of our animated marketing video examples.

Clean illustration, classic animation and simple icons combine to speed prospects to the finish line to make a quick buying decision.

Entertaining and informative in equal parts, this is a great example of a marketing video for any industry.

EnergyWatch

Vibrant illustrated shapes, animated text combined with a smooth voice over make this energy industry animated marketing video both easy to watch and immensely informative.

At just over two minutes playback time this is a corporate style marketing video that reaches a comprehensive conclusion with a strong call to action.

Product innovations such as Watchwire are introduced to show how the software makes reporting easy and data simple to understand.  This is a classic business explainer video example that sells a simple solution based on complex needs.

Century

Making best use of the soundtrack to deliver the perfect pitch to customers this marketing video shows how well Century knows their business.

This stylish relocation marketing video deploys a 40-year legacy that leaves prospects impressed, reassured and ready to move.

Conclusion

We hope you’ve enjoyed these marketing video examples. As you can see there’s really no limit to the possibilities.

At Gisteo we’ve created thousands of marketing explainer videos. We know how to bring your story to life to connect with your customers so that you convert more sales.

Book your free consultation today to explore the benefits that a professional marketing video could have for your business.

 

Stephen Conley

Stephen Conley

Stephen is Gisteo's Founder & Creative Director. After a long career in advertising (a way more dysfunctional industry than even Mad Men portrays), Stephen launched Gisteo in 2011 and the rest is history. He has an MBA in International Business from Thunderbird and a B.A. in Psychology from the University of Colorado at Boulder, where he did indeed inhale, albeit in moderation.

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