The immense success of the Dollar Shave Club after just one video explains how effective video marketing can be if done right! Turning a start-up into a multi-million-dollar business in just four years is a testament to the power of video marketing.
In fact, 81% of marketers have agreed that video marketing has helped them increase lead generation and conversion rates. Hence, if your brand is not focused on video marketing strategies such as promotional video production, explainer videos, or more, you are losing out on major benefits.
Here are the reasons why you should choose video marketing to increase your sales.
Reason#1: Helps Showcase Your Product Effectively
Most customers these days want to have a quick look at the product before they buy it. Also, most businesses are selling their products on e-commerce websites to increase accessibility.
So, creating a video to showcase the product benefits your business in two ways. On one hand, it helps you explain your product effectively. On the other hand, it prompts the customers to buy your product and easily recommend it to others. This, in turn, increases your sales.
Reason#2: Improve Your SEO Efforts
Having a video on your website or product pages can help you improve your SEO efforts. SEO aims to improve your search ranking. One of the factors that affect the search ranking is the “dwell time”
Dwell time is the amount of time a user spends on your website. The more dwell time, the more chances of a higher search ranking. According to a study conducted by Wistia, web pages with promotional videos have a dwell time of 6 minutes as opposed to pages with no video which have a dwell time of 4.5 minutes.
Hence, video marketing can help you increase dwell time and thus your SEO ranking.
Reason#3: Increase lead generation
Generating leads is critical to improving conversion rates. Videos such as animated explainers videos with a call to action can help your business generate leads.
For example, having a simple lead capture form in the first 20 seconds of the video can drastically improve your lead generation. Such a tactic can help you increase your conversion rates by 43% (According to a Wistia study).
Reason#4: Increase Conversion Rates
An increase in lead generation will certainly help you increase conversion rates. And video marketing can play a major role in increasing conversion rates.
Since videos are engaging and capture the attention of the viewer, increasing the dwell time and developing a sense of trust in the customer, they can effectively increase conversion rates by 34%.
Reason#5: Bring a Human Touch to Your Brand
Most customers these days want to be closely associated with a brand before they purchase a product. This can be done by using promotional videos showcasing the face of your business, quite literally.
When videos showcase the people who help the business achieve a strong foothold in the market, customers are more likely to connect with them and feel involved. This helps your business build a human connection with your customers. This helps you increase trust and loyalty amongst customers.
Reason#6: People LOVE Videos
Wyzowl’s 2022 study shows more than 73% of people like to watch videos to understand a service or product before purchasing. This clearly indicates that videos are a preferred tool for learning as compared to text articles and posts.
So, using videos as part of your marketing strategy will immensely help you attract the attention of your target customers.
Irrespective of which industrial sector your business belongs to or which products and services it offers, there is a type of video for you.
Video marketing is highly versatile. You can either choose an animated explainer video, a live-action explainer video, or a whiteboard animation, just to name a few. There are literally innumerable video choices to tell your brand story effectively. This is the power of versatility!
If you are still wondering whether the video is the right fit for your business, these reasons will surely convince you. Video marketing makes it easier to reach a wider audience and boost your sales.
If you want to develop an impactful promotional video for your business, get in touch with us at Gisteo. We are a prominent explainer video production company with tons of experience to develop targeted explainer videos for your businesses.
We have worked with several businesses from different industrial sectors to develop effective brand videos.
Contact our team now to know more.