- Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not. With a stat like that, can you afford not to include a product video on your website?
- According to an Animoto study, 96% of consumers find videos helpful when making purchase decisions online. When competition if fierce, animated product videos can make the difference.
- 71% of consumers say video the best way to bring product features to life, according to Multichannel Merchant. Makes sense too. Video communicates far more information than just text and photos alone.
- Orion21 reports that landing pages with video have up to 800% more conversion than the same page without a video. More conversions mean more sales and product videos can undoubtedly help you “make it rain.”
- According to Insivia, viewers retain 95% of a message when they watch it in an animated product video compared to 10% when reading it in text. The power of audio-visual communication is undeniable.
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